apidays Australia 2022 - Enabling Business Networks September 14 & 15, 2022 Beyond Credentials: Go From Expert To Authority Petra Zink, Brand & Digital Strategist, Author, Consultant, Coach at impaCCCt & The360Talent.Co ------------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/ Deep dive into the API industry with our reports: https://www.apidays.global/industry-reports/ Subscribe to our global newsletter: https://apidays.typeform.com/to/i1MPEW

1. Beyond Credentials
www.impaccct.com
Petra Zink
with
GO FROM EXPERT TO AUTHORITY

2. 2022 SERIES OF EVENTS
New York
JULY
(HYBRID)
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SEPTEMBER
(HYBRID)
Singapore
APRIL
(VIRTUAL)
Helsinki & North
MARCH
(VIRTUAL)
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DECEMBER
(HYBRID)
London
OCTOBER
(HYBRID)
Hong Kong
AUGUST
(VIRTUAL)
JUNE (VIRTUAL)
India
MAY
(VIRTUAL)
APRIL (VIRTUAL)
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JUNE
(VIRTUAL)
Check out our API Conferences
www.a pida ys .globa l
Want to talk at one of our conferences?
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3. www.impaccct.com
authority
authority
/ɔːˈθɒrɪti/
/ɔːˈθɒrɪti/
noun
noun
cambridge dictionary
When you think of the word ...
... what comes to mind?

4. www.impaccct.com

5. www.impaccct.com

6. www.impaccct.com
But ....

7. www.impaccct.com
LEANER, HAVE FLATTER ORGANISATIONAL STRUCTURES AND
ARE MORE COLLABORATIVE
Today's & tomorrow's workplaces are ...

8. Technology, AI, IoT
New Behaviours
Mobilisation
Pace of Change
Global Teams
New Talent Landscape
THE NEW
NEXT NORMAL
Transparency
Higher Complexity
Constant
Up- & Re-Skilling
Higher Expectations
New Organisational
Structures
www.impaccct.com

9. Source: CXC Global Trends
www.impaccct.com

10. www.impaccct.com
Command & Control
Vertical network of teams
Horizonal & losly connected networks

11. NEW WAYS OF WORKING
REQUIRES ...
NEW LEADERS AND
NEW WAYS OF BUILDING AUTHORITY
www.impaccct.com

12. MEANWHILE, YOUR DECISION MAKERS:
www.impaccct.com
THROWING TECHNICAL JARGON AT
PEOPLE TO GET BUY IN ...

13. The Future of Leadership is the
ability to influence and create
informal and formal networks
and
influence beyond titles.
www.impaccct.com

14. TRADITIONAL LEADERSHIP/ AUTHORITY
VS FUTURE LEADERSHIP
TECHNICAL EXPERT TRUSTED AUTHORITY
Traditional
Leadership
Future
Leadership
Make THEMSELVES
dispensable
KNOWNS all
the ANSWERS
Has a WIN
mentality
Is RE-ACTIVE and thinks
SHORT-TERM
Make EVERYONE
dispensable
ASKS more
QUESTIONS
Has a WIN-WIN
mentality
Is PRO-ACTIVE and
thinks LONG-TERM
www.impaccct.com

15. www.impaccct.com

16. EXPERT =
SOLVES A PROBLEM
AUTHORITY =
EXPLAINS HOW THEY SOLVE A PROBLEM
www.impaccct.com

17. EXPERT
= Knowledge
AUTHORITY
= Sense Maker/ Translator
www.impaccct.com

18. WHO CAN YOU RELATE TO MORE?
www.impaccct.com

19. EXPERT
= Knowledge
AUTHORITY
= Sense Maker/ Translator
www.impaccct.com

20. HOW TO INCREASE AUTHORITY
TO INFLUENCE?
(with and without the title)
www.impaccct.com

21. CREDIBILITY IS THE CURRENCY OF KNOWLEDGE
TRUST IS THE CURRENCY OF INFLUENCE
www.impaccct.com
By building trust.

22. TRUST IS CONTEXTUAL
www.impaccct.com

23. BUILDING TRUST REQUIRES ...
CREDIBILITY
CAPABILITY +
Promise = Performance
www.impaccct.com
Connection + Consistency
WHAT HOW
VISIBILITY
Online + Offline
WHERE
+

24. = LEADERSHIP
+
+
www.impaccct.com

25. TRUSTED
ORGANISATION
Set yourself apart and gain the (unfair) competitive
advantages of moving from vendor to trusted & preferred
choice.
TRUSTED
LEADERS
Become the employer of choice by building a
high trust and distinct employer brand through a
shared set of values, behaviours and stories.
CULTURE
OF TRUST
Increasing influence and impact through
transparent, consistent and aligned behaviours
by leaders
TRUSTED
AUTHORITIES Building trust, accountability, self-awareness
and resilience in the individual talent.
THE APPROACH

26. CLAIM & NAME YOUR COMPETITIVE ADVANTAGE
(CAPABILITY: Promise = Performance)
START WHERE YOU ARE & WITH WHAT YOU'VE GOT
www.impaccct.com

27. www.impaccct.com
Everybody is a genius, but if you judge a
fish by the ability to climb a tree,
it will live its whole life
believing that is stupid.
– Albert Einstein.

28. CREDENTIALS + CHARACTERISTICS + CHANGES
CREDENTIALS + CHARACTERISTICS + CHANGES
Your sustainable (= authentic) capability is the sum of
Qualifications, Degrees, Certifications, Results Personality, Values, Interests, Strengths Results, Outcomes, Value Creation
Transferable Skill(s) learned How you do what you do What's in it for others?
VALUE PROPOSITION
VALUE PROPOSITION
www.impaccct.com

29. BECOMING THE TRANSLATOR
CONNECT THE DOTS AND INCREASE YOUR CREDIBILITY BY
www.impaccct.com

30. THE PROCESS
EXPERT
TRANSLATOR
TECHNICAL
AUTHORITY
TRUSTED
BY BECOMING THE TRANSLATOR
HOW TO GO FROM TECHNICAL EXPERT TO TRUSTED AUTHORITY?
TRANSACTION TRANSFORMATION
CLEAR, COMPELLING &
SIMPLIFIED COMMUNICATION
www.impaccct.com

31. WHEN YOU HAVE A GROUND-
BREAKING PITCH ...
... AND THIS IS THE RESPONSE YOU GET
www.impaccct.com

32. ME VS
FIND COMMONALITIES
THEM
CUT THROUGH COMMUNICATION MEANS SPEAKING
THEIR LANGUAGE
www.impaccct.com

33. ME VS
FIND COMMONALITIES
THEM
CUT THROUGH COMMUNICATION MEANS SPEAKING
THEIR LANGUAGE
www.impaccct.com
IQ EQ

34. TELL A STORY
HELPS YOU FIND COMMON GROUND
MAKES YOUR MESSAGE CONNECT WITH OTHERS
MAKES MESSAGE SIMPLY TO UNDERSTAND
MAKES MESSAGE RELEVANT
MAKES MESSAGE
MEMORABLE
DO YOUR RESEARCH
CUT TECHNICAL JARGON
SPEAK IN 3'S & ITERATIONS:
THE 3 POINTS TO MAKE, TO TAKE AWAY, THE 3 C'S...
CONNECT YOUR MESSAGE WITH THEIR
INTEREST (AKA: USING THEIR LANGUAGE)
CUT THROUGH
with your COMMUNICATION
www.impaccct.com

35. FROM KNOWLEDGE ECONOMY TO
RELATIONSHIP ECONOMY
PREPARE FOR THE NEXT EVOLUTION:
www.impaccct.com

36. HIGH COMPETENCE
AUTHORITY
where most get stuck
where you want to be
HIGH VISIBILITY
EXPERT
BEST KEPT
SECRET
PRETENDERS
www.impaccct.com

37. LISTOFPEOPLEYOUINFLUENCE
WHENYOU'RETHE
BEST KEPT SECRET
www.impaccct.com

38. NETWORKING
=
WORKING
www.impaccct.com

39. YOU
FAMILY &
FRIENDS
EDUCATION INTEREST
GROUPS
INDUSTRY
ASSOCIATIONS
SOCIAL
NETWORKS
HOBBIES
CURRENT
COMPANY
www.impaccct.com
BE(COM)ING THE
CONNECTOR
BUILD YOUR NETWORK BY

40. TRUST IS EARNED.
TITLE IS GIVEN.
www.impaccct.com

41. TRANSLATOR
LOCAL
LEADER
INFLUENTIAL
CREDIBILITY +
THE PROCESS
EXPERT
TECHNICAL EXPERT TO TRUSTED AUTHOIRTY
INCREASE YOUR INFLUENCE BY SHIFTING FROM
+
CAPABILITY VISIBILITY
TRANSLATOR
OF CREDENTIALS
COMMON
LANGUAGE
COLLABORATOR +
VALUE CREATOR
MESSAGE MULTIPLIER MARKETING MOVEMENT
+
+ =
www.impaccct.com

42. LET'S CONNECT
www.impaccct.com