10. THE API MINDSET FOR IT AND BUSINESS
THE JEFF BEZOS MEMO, 2002
• All teams will henceforth expose their data and functionality through service interfaces.
• Teams must communicate with each other through these interfaces.
• There will be no other form of inter-process communication allowed: no direct linking, no
direct reads of another team’s data store, no shared-memory model, no back-doors
whatsoever. The only communication allowed is via service interface calls over the
network.
• It doesn’t matter what technology they use.
• All service interfaces, without exception, must be designed from the ground up to be
externalizable. That is to say, the team must plan and design to be able to expose the
interface to developers in the outside world. No exceptions.
13. THE API MINDSET FOR IT AND BUSINESS
THE JEFF BEZOS MEMO, 2002
• All teams will henceforth expose their data and functionality through service interfaces.
• Teams must communicate with each other through these interfaces.
• There will be no other form of inter-process communication allowed: no direct linking, no
direct reads of another team’s data store, no shared-memory model, no back-doors
whatsoever. The only communication allowed is via service interface calls over the
network.
• It doesn’t matter what technology they use.
• All service interfaces, without exception, must be designed from the ground up to be
externalizable. That is to say, the team must plan and design to be able to expose the
interface to developers in the outside world. No exceptions.
SERVE EACH OTHER
14. AMAZON IN 2002 AMAZON IN 2019
Valuation of > $1tn USDValuation of < $1bn USD
16. Today, AWS has 32.3%* of the global cloud server business
1m+ customers include Adobe Systems, Airbnb, Alcatel-Lucent, Aon,
Autodesk, BMW, Bristol-Myers Squibb, Canon, Capital One…
But more importantly: Through APIs, Amazon is an Enabler
for Startups, Disruptors & SMEs globally - You can get
infrastructure for a new venture up and running on AWS in
less than a day.
* Q4 2018 canalys.com