1. INFLUENCES
OF
GENDER MARKETING

2. OVERVIEW
Company
GM
costumer Society

3. QUESTIONS
 What is your idea about the gender marketing ?
 Cars optional questions

4. Gender Marketing
 Definition:
It is marketing skill refer to both man
and woman for different needs. It can be
useful in selling certain idea to specific
customer group

5. Hummer's success
100%
 90%
80% 5 percents
70%
60% female Hummer
50%
40%
1 owner, and
30% male for Hummer
20% female
10% 2, it sharply
0% increased to
27 percent

6. Reason of Hummer's Success
Safe and reliable
Wild and adventure

7. Influence to Children
“Math is tough”
•No female
Fields Medal
awarder
•SAT math over
700, 13-1 (male
to female)
•Give up after
G10, 75%

8. Influence to company
 LEGO : a famous and popular line
of construction toys brand comes from
Billund, Denmark.

9. Lego Friends
 creativity
 develop monitor
skills
 improveproblem
solving abilities
 creative imaginations
cute

10. Result
•Bunches of money in girl’s
market
•gain 8 percent in NASDAQ
Sexism and Gender stereotype
36,000 people ask to stop from
signing a petition

11. Question
 VIDEO
What is your felling
about that?

12. Ad's echoing
Housework Illness
Shave
Female
Clever Drunk Man
Aging Embracing

13. Influence to Society
 Stereotype of women
 Society prejudice
 Lower social standard

14. Conclusion
 Influence to Children
Organization
Society
 Limited useful and much more harm

15. Thanks for paying attention
 Any question?