1. ANOOP KUMAR SRIVASTAVA
Contact: +91- 9911005736 ~ E-Mail: anoop4cil@gmail.com
JOB OBJECTIVE
Seeking Manager level assignments in Sales & Marketing / Business Development / Channel Management with an
organization of high repute in Consumer Durables / FMCG industry
PROFILE SUMMARY
• A competent professional with 9 years of experience in:
Sales & Marketing Business Development Channel Management
Key Account Management Branding & Promotion Trade & Merchandising
• Deft in implementing competitive strategies for generating sales and developing & expanding market share towards
achievement of revenue
• Excellent in handling business operations in line with top & bottom line profitability through sales & marketing
strategies, channel & distribution management
• An effective communicator with good interpersonal, presentation, negotiation and people management skills
CORE COMPETENCIES
• Networking with financially strong and reliable channel partners, resulting in deeper market penetration and reach
• Creating dynamic environment that fosters development opportunities and high performance amongst team members
• Implementing long / short term strategic plans & budgets to enhance sales and marketing operations, thereby achieving
increased sales growth across region
• Managing business growth through identification of new market segments for attainment of targets with a view to
optimize revenue
• Increasing and appointing new business partners to expand product reach in the market
ORGANISATIONAL EXPERIENCE
Since July 2015 with Idea Cellular Ltd, Assistant Manager
Role:
• Development of the channel programs and execute push-based strategies to retailers
• Achieving sales and revenue growth.
• Infrastructure growth and Development.
• Develop and maintain relationship within assigned accounts (channel partners & Retailers).
• Improve client utilization and product and service adoption.
• Facilitate all communications and dealings with established retailer.
• Lead the marketing planning process where necessary; conduct post program ROI analysis to gauge effectiveness.
• Communicate channel activities and results to senior management by delivering sales reports.
• Monitor competitor activity within the channel market and to form strategic plans to increase market share.
• Team Management and Motivation.
• Proper MIS Coordination
Since April ’13 Perfetti Van Melle India Pvt Ltd, West Delhi as Distribution & Sales Executive Till June 2015
Role:
• Leading a team of 24 people
• Training &Developing Resource Skills
• Identifying opportunities for maximizing business growth of the section
• Responsible for:
o Achieving primary & secondary sales targets through resources
o Handling entire gamut of confectionary category
o Execute sales & marketing activities for the brand portfolio(ALPENLIBE,CENTER FRESH,MENTOS,CENTER
FRUIT,BIG BABOL,CHLORMINT etc).
• Implementing plan for offering inputs related to right markets, channels, outlets, etc.
• Design activation templates and growth mapping plan by channel.
• Developing & designing systems for accurate forecasting
• Handling trade & consumer promotions and merchandising
• Managing working capital to meet current & future investment needs

2. • Monitoring selling arrangements (Distributors)
• Providing assistance to customers in business development (Market Development Program) and achieving
warehousing efficiency
• Looking after budget administration and optimization of brand input spend
• Understanding industry, market construct, trade & consumer behaviour for formulating effective plans, processes and
work practices
• Accomplishing plan on category visibility, continuous availability & freshness
Highlights:
• Successfully launched Alpenlibe Juzt Jelly,Mentos Flavors,Alpenlibe Flavors in the assigned region with Highest
Numeric & Weighted Distribution.
• Proficiently designed GOTM distribution model for entire Delhi market and became the first DSE to implement it in my
market.
Increased numeric & Weighted distribution of the brand portfolio in my market trough successful implementation of
GOTM distribution model.
• Sept’12-April ’13 Lehar foods India Pvt Ltd Ghaziabad as Area Sales Manager
Since June’11-Sept’12 Cadbury India Limited, Kanpur as Sales Executive
Role:
• Accountable for distribution, sales & promotional activities of Cadbury’s brands of company portfolio
• Planned & forecasted primary & secondary sales
• Observed volume growth and market share trend
• Developed launch plan and implemented the same in coordination with distributor & subordinates
• Monitoring and guiding a team of 3 TSIs,17 PCs and 1 Merchandiser.
• Responsible for recruitment and training of people resources working under me.
• Handling entire channel partners viz distributors, Super stockists and sub stockists in my territory
• Responsible for achieving various leading indicators like EC,MSS,numeric distribution, Weighted distribution etc.
April 09-Jun’11 Reckitt Benckiser India Limited, Patiala as Territory Sales In charge
Role:
• Responsible for generating sales & achieving targets.
• Planned & forecasted primary & secondary sales
• Observed volume growth and market share trend
• Responsible for planning and running loyalty programmes in my territory.
• Monitoring and guiding team of 3 Distributors & Salesmen.
• Responsible for recruitment and training of people resources working under me.
• Tracking competitors and maintaining in store visibility of products.
Responsible for channel management like retail, wholesale and modern trade.
Sep’06-april 09 Dorcas Market Makers Cholayil , Noida as Territory Sales In charge
Role:
• Generating Sales Volume through distribution channel in Selected Area.
• Responsible for merchandising, Activation and Avalibility
• Dealing In Modern Trade
• Responsible for Primary And Secondary sales
• Responsible for planning and running loyalty programmes in my territory.
• Monitoring and guiding team of 4Distributors & Salesmen.
.
IT SKILLS
• Well versed with:
o MS Office (Word, Excel & PowerPoint)
o Internet Applications

3. EDUCATION
• MBA(Marketing) from NIM Pune, Pune University in 2006.
• BA from ,Allahabad University in 2000.
• 12th
from, UP Board in 1997
• 10th
from UP Board in 1995
EXTRAMURAL ENGAGEMENTS
• Actively participated in extracurricular activities during School and College
PERSONAL DETAILS
Date of Birth: 26st
February, 1981
Address: B -34 Gali no 1 Kailash puri Palam New Delhi.
Languages Known: Hindi & English
Location Preference: Northern India