2. World’s largest cigarette
selling brand
By Philip Morris
Women's Cigarette in 1924
Repositioned in 1950s
As a cigarette for me
Brand Equity of
$21.9billion
In 2016(Forbes)
3. Positioning of the
BrandMarket: USA
Product: Premium quality tobacco
Customers:Young and Middle aged
smokers who want to live life on the
edge. People who want to experience