Mark Papermaster, Senior Vice President & Chief Technology Officer, AMD, presentation from Dell World on Surround Computing: The Future of Work & Play. Discover how gesture recognition, photo indexing, and visual and audio search will become the new workloads that enable unprecedented levels of productivity.

1. THE SURROUND COMPUTING ERA
Mark Papermaster
Senior Vice President and CTO, AMD
Dell World 2012
Austin, Texas
December 13, 2012

2. A RAPIDLY CHANGING ENVIRONMENT
 3 billion Internet users want any content, anytime, any platform, anywhere
 By 2020, more than 30 billion connected devices and sensors1
 Explosion of data, much of it unstructured data
 Index and search is fundamentally changing how organizations manage data
 Demand for data center servers is expected to exceed 10 million units by 20162
1. Gartner Group 2013 Trends, 2012 I.T. Symposium
2. Worldwide and Regional Server 2012-2016 Forecast, IDC, May 2012
2 | The Surround Computing Era | Dell World – December 2012

3. REVOLUTIONARY TRANSFORMATION
Starting now
10 years ago The Surround Computing Era
The interactive computing revolution
 Computers are everywhere!
 Graphics acceleration enabled visual, interactive
computing  Integrating into our environment
 This made computing accessible to everyone  Computing is part of everyday life, not a
 Amazing experiences from touch-screen phones to distinct activity
cinematic 3D
 Cloud will be center of digital lives, for apps,
content and preferences
3 | The Surround Computing Era | Dell World – December 2012

4. SURROUND COMPUTING
We are entering the
Surround Computing Era
 It’s multi-platform –
eyeglasses to room-size
 It’s fluid – realistic output,
natural human input
 It’s intelligent – anticipates
our needs
4 | The Surround Computing Era | Dell World – December 2012

5. SURROUND COMPUTING:
PROFOUND IMPLICATIONS FOR COMPUTER ARCHITECTURE
Smarter clients
enable realistic, natural human
communication
Smarter servers
engage accelerators, lower power
usage and distribute workloads to
appropriate instruction sets
Smarter clouds
orchestrate tens of billions of
devices in real-time
5 | The Surround Computing Era | Dell World – December 2012

6. SMARTER CLIENTS
Realism Realistic rendering, flawless video and audio
Gestures Truly “natural”, no training
Voice Speaker-independent natural language, anywhere in a room
The primary job of a client Faces UIs take cues from subtle expressions and read lips
device is to interact with people Eye Tracking Control computer actions by simply looking
 Surround computing requires Biometrics Identify users and behave appropriately
increasingly natural interaction
 Natural UI solutions are emerging
(Siri, Google Voice, Kinect) but we
have a long way to go
Truly “natural” UI is extremely
computationally intensive
 Practical solutions limited by
computational power
 Real time processing
 Acceleration is required
6 | The Surround Computing Era | Dell World – December 2012

7. SMARTER SERVERS
 The last 5 years have exploded the “one size fits all” model
 Raw data is growing exponentially and we are at the beginning of the
big data revolution
 Workloads have changed, and continue to change, at
unprecedented rates
 The fastest growing are small and highly parallelizable workloads
 Servers will be optimized for the workload
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8. SMARTER CLOUDS
SMARTER CLOUDS
The Cloud Is
the “Backbone” of
Surround Computing
Surround Computing Cloud Services
Trust Context AI Compute
 Identity, security, privacy  Consistent experiences across multiple devices  Situation-driven behavior
 Threat detection, containment  All your data and content – everywhere  Anticipatory behavior
 Location, environment, activity, preferences  Surround offload
Consistent Experiences Across Multiple Devices
8 | The Surround Computing Era | Dell World – December 2012

9. SMARTER CLOUDS – MANAGING UNSTRUCTURED DATA
Connected devices drive cloud computational loads
Datacenter architecture must be optimized for Surround Computing
 Scale – to support tens of billions of connected devices
 Acceleration – app back-end – NUI, graphics, analytics
 Security, privacy – consistent end-to-end architecture
 Real time – latency is critical
 Dense servers – optimized for low power and data center space
 ISA choice – workloads dynamically distributed to optimal instruction
set (x86, 64-bit ARM …)
9 | The Surround Computing Era | Dell World – December 2012

10. THE WAY FORWARD
 Surround computing requires smarter clients, servers and clouds,
efficient datacenters
– Heterogeneous engines that accelerate key client and server workloads
– Datacenters optimized for latency, scalability, efficiency and efficacy
– End-to-end trust and security
– Optimized for new and emerging workloads
 Making all this work together requires a new silicon architecture –
Heterogeneous System Architecture (HSA)
10 | The Surround Computing Era | Dell World – December 2012

11. APPLICATION AREAS WITH ABUNDANT PARALLEL WORKLOADS
Natural UI and Augmented
Biometric Reality
Gestures Recognition
Superimpose graphics,
Touch, gesture, Secure, fast, accurate: audio, and other digital
and voice face, voice, fingerprints information as
a virtual overlay
Content Beyond HD AV Content
Everywhere Experiences Management
Content from any Streaming media, new Searching, indexing and
source to any display codecs, 3D, tagging of video and
seamlessly transcode, audio audio. Multimedia
data mining
This is about making a smarter client. Each of these experiences
improves the fluency and realism of human-computer interaction
11 | The Surround Computing Era | Dell World – December 2012

12. CHANGING THE THINKING, CHANGING THE GAME
HSA is designed to make the hardware directly
accessible to the software, using the high level
languages they already use
 C, C++, Java, Python…even JavaScript, HTML5
 ISA agnostic – e.g., x86, 64-bit ARM
GPU becomes equal to the CPU in terms of
processing capability
 Full programming language features
 Shared virtual memory: pointer is a pointer
 Coherency
 Context switching
HSA Foundation – an industry-wide initiative
12 | The Surround Computing Era | Dell World – December 2012

13. BENEFITS OF HETEROGENEOUS SYSTEM ARCHITECTURE
Power
Efficient
Industry Easy to
Support Program
Open Future
Standard Looking
Established
Technology
Foundation
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14. X86 CORE PERFORMANCE
While pushing the heterogeneous computing
envelope, forge ahead with CPU performance
AMD cores cater to a wide variety of workloads
 Server: “big data” analytics, virtualization,
cloud, web hosting
 Client: Independent multi-threading, GPU support
threads, legacy code base
The next generation “Steamroller” core
delivers greater efficiency in all areas
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15. AMD’S “STEAMROLLER” CORE
AMD’s next-generation, multi-threaded “STEAMROLLER”
“Steamroller” Microarchitecture Fetch
Expand computation efficiency across design Decode Decode
 Target “real-world” client and server applications
Integer Integer
 Maintain high-frequency engine Scheduler Scheduler
FP Scheduler
Feed the cores faster
Pipeline
Pipeline
Pipeline
Pipeline
Pipeline
Pipeline
Pipeline
Pipeline
128-bit FMAC
128-bit FMAC
MMX Unit
Improve single-core execution
L1 DCache L1 DCache
Push on performance/watt Shared L2 Cache
15 | The Surround Computing Era | Dell World – December 2012

16. AMD WILL DEVELOP 64-BIT ARM PROCESSORS FOR SERVERS
 Production of ARM technology-based AMD Opteron™
processors planned for servers in 2014
 Unique offering with supercomputing style fabric
 AMD will continue to design x86 for servers
 The right solutions for leading server workloads
16 | The Surround Computing Era | Dell World – December 2012

17. EFFECTIVE COMPUTE OFFLOAD IS MADE EASY BY HSA
APU Accelerated HSA Accelerated Processing Unit
Software Applications
Data Parallel Workloads
Serial and Task Parallel Workloads
Unleash the best compute elements for parallel programs
17 | The Surround Computing Era | Dell World – December 2012

18. PROVIDING CUSTOMER CHOICE – UNIQUE POSITION IN THE MARKET
10 years of server CPU leadership
shipping in millions of systems AMD is the only company
bringing world-class server
and systems expertise to both
World-class 64-Bit microprocessor the x86 and ARM ecosystems
technology leadership
Enterprise class IP portfolio –
memory, I/O, RAS, design
methodologies, tools, platforms
ARM PowerSource ecosystem
Open
efficiency and
Performance and
Fabric technology for data center- x86 established workloads
level scalability
18 | The Surround Computing Era | Dell World – December 2012

19. SMART DESIGNING FOR LOW POWER
Power efficiency is Fundamental
 Long battery life, sleek light weight form
factors, cool and quiet computation
 Lower energy consumption and utility bills in
data center; lower TCO
Multi-faceted attack beyond process
technology is required:
 Efficient design methodologies
 Intelligent on die power management
 Optimize hardware with software applications
19 | The Surround Computing Era | Dell World – December 2012

20. FAST FABRICS TIE EVERYTHING TOGETHER
Great processors need comparably great
interconnect fabrics
Optimally process unstructured data
Able to connect massive numbers of processors
Lowest possible overhead
20 | The Surround Computing Era | Dell World – December 2012

21. AMD FREEDOM FABRIC™ TECHNOLOGY
ASIC
I/O VT TIO
Supercompute Fabric
AMD off–chip interconnect fabric IP
designed to enable significantly lower TCO
SoC
Module Fabric
DRAM
DRAM
DRAM
DRAM
DRAM
DRAM
DRAM
DRAM
 Links hundreds thousands of SoC modules
CPU/APU  Shares hundreds of TBs storage and virtualizes I/O
Ethernet
 160Gbps Ethernet Uplink
 Instruction Set: ARM & x86
Off-chip Interconnect Fabric
21 | The Surround Computing Era | Dell World – December 2012

22. ENABLES DENSE SERVER OPTIMIZATION
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23. THE PURE SPEEDS AND FEEDS RACE IS OVER -
IT’S ABOUT THE SOLUTION
 End to End System View
 Acceleration of the application stack
 Agile delivery of tailored solutions
leveraging differentiated IP
 Workload distributed to appropriate
ISA based on task
Surround computing requires
Supercomputing approach at
commercial cost and power
23 | The Surround Computing Era | Dell World – December 2012

24. THE NEXT WAVE – SURROUND COMPUTING REVOLUTION
AMD’s products will enable the transition
 HSA – Consistent programming model for heterogeneous processors
 Ambidextrous – flexibility of configuration and ISA
 Fast fabrics – massive scalability, lowest latency
 Relentless focus on power efficiency
Over the past 10 years, Over the next 10 years,
AMD technology inspired the AMD will lead the way to surround
interactive computing revolution computing
24 | The Surround Computing Era | Dell World – December 2012

25. THANK YOU

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