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State of the Net September 2011 www.amas.ie
State of the Net issue 22, Autumn 2011 ,[object Object]
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Planet Google  Sources:  1 IAB Ireland/PwC Adspend study 2010 2 Ipsos MRBI study of SMEs, November 2010
Broadband Source:  OECD, Communications Outlook 2011
Internet use Source:  European Commission, Digital Agenda for Europe, June 2011
Privacy online  Source:  Eurobarometer, June 2011
Localisation  – user language preference online  Source:  Flash Eurobarometer, User Language Preferences Online, May 2011. (Data January 2011)
Online cookies  Source:  AMAS survey, August 2011
Email  Source:  Newsweaver and Marketing Institute of Ireland, Email Marketing Insight 2011
Online deals  Source:  Sift.ie
AMAS: what we do AMAS is an internet consultancy with a simple goal – help our clients to exploit the internet. Large corporates, government bodies and, increasingly, high potential businesses retain us to develop and help implement internet strategies. We cut through the clutter and the complexity to allow our clients to capitalise on the unlimited opportunities offered by the internet. Services: •  Strategy •  Research •  User experience •  Content •  Training •  Marketing •  Project management Contact Aileen O’Toole, Managing Director on  +353 1 6610499  or  [email_address] Follow us: For digital research and insights, follow AMAS on  [email_address]

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State of the Net issue 22, Autumn 2011 - internet use in Ireland, search trends, online privacy and localisation

  • 1. State of the Net September 2011 www.amas.ie
  • 2.
  • 3.
  • 4. Planet Google Sources: 1 IAB Ireland/PwC Adspend study 2010 2 Ipsos MRBI study of SMEs, November 2010
  • 5. Broadband Source: OECD, Communications Outlook 2011
  • 6. Internet use Source: European Commission, Digital Agenda for Europe, June 2011
  • 7. Privacy online Source: Eurobarometer, June 2011
  • 8. Localisation – user language preference online Source: Flash Eurobarometer, User Language Preferences Online, May 2011. (Data January 2011)
  • 9. Online cookies Source: AMAS survey, August 2011
  • 10. Email Source: Newsweaver and Marketing Institute of Ireland, Email Marketing Insight 2011
  • 11. Online deals Source: Sift.ie
  • 12. AMAS: what we do AMAS is an internet consultancy with a simple goal – help our clients to exploit the internet. Large corporates, government bodies and, increasingly, high potential businesses retain us to develop and help implement internet strategies. We cut through the clutter and the complexity to allow our clients to capitalise on the unlimited opportunities offered by the internet. Services: • Strategy • Research • User experience • Content • Training • Marketing • Project management Contact Aileen O’Toole, Managing Director on +353 1 6610499 or [email_address] Follow us: For digital research and insights, follow AMAS on [email_address]