1. Cost-effective online marketing Fiachra Ó Marcaigh, Director, AMAS Bord Bia horticulture workshop www.amas.ie

4. AMAS research and insights AMAS blog www.amas.ie/blog @ AMASinternet

5. Internet use

6. Internet use

7. eCommerce Source: Eurostat, 2010, respondents asked if they have bought or ordered goods or services for their own use over the past 12 months

8. Social features on eCommerce sites Source: AMAS review of 100 websites, May 2011. Each site was evaluated on ten criteria.

9. Social media

10. Web 1.0 – online brochure

11. Web 2.0 - digital portfolio Social networks Content sharing Syndication Your website(s) Email newsletters Social bookmarks Blogs User-generated content Search engine profile Multiple channels to build brands, transact business and manage reputations Mobile Extranet

14. Web a key way to generate business

16. Web project elements

17. The tools, many free

20. AMAS: what we do AMAS is an internet consultancy with a simple goal – help our clients to exploit the internet. Large corporates, government bodies and, increasingly, high potential businesses retain us to develop and help implement internet strategies. We cut through the clutter and the complexity to allow our clients to capitalise on the unlimited opportunities offered by the internet. Services: • Strategy • Research • User experience • Content • Training • Marketing • Project management Contact Fiachra Ó Marcaigh on +353 1 6610499 or [email_address] Follow us: For digital research and insights, follow AMAS on [email_address]