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1978
StrategyQuant
CB
We all wanted to answer
questions important to managers
1978
StrategyQuant
CB
1978
StrategyQuant
CB
1978
StrategyQuant
CB
1978
StrategyQuant
CB
AND THEN…
StrategyQuant
CB
Analytical
AND THEN…
StrategyQuant
CB
Bayesian
Analysis
Analytical
BY 2005…
StrategyQuant
CB
Bayesian
Analysis
Methods
Managerial Questions
Best Data to Answer Them
MOST RECENTLY: INVASION OF
ECONOMISTS AND PSYCHOLOGISTS…
They’ve come for money.
INVASION OF ECONOMISTS AND
PSYCHOLOGISTS…
Quant
CB
Bayesian
Analysis
Strategy
Methods
Analytical
Managerial Questions
Best Data to Answer Them
MANAGERIAL RELEVANCE?
Strategy
Quant
CB
MANAGERIAL RELEVANCE?
Strategy
Quant
CB
I don’t want
to be a
handmaiden
to industry
MANAGERIAL RELEVANCE?
Strategy
Quant
CB
My field
experiment
with price cuts
eliminates
endogeneity
MANAGERIAL RELEVANCE?
Strategy
Quant
CB
MANAGERIAL RELEVANCE?
Strategy
Quant
CB
Analytical
Hey!
I’m
Strategy!
MARKETING SCIENCE DOCTORAL
CONSORTIUM
•THREE TRACKS
•ANALYTICAL MODELLING
•STRUCTURAL MODELS
•EMPIRICAL MODELS – I.E. FIELD EXPERIMENTS
Knowledge from
Other Fields Hiring PhD Training
Faculty
Submitted Papers
Review Process
Execution quality
Idea quality
Published Papers
Promotion and Tenure Process
Knowledge from
Other Fields Hiring PhD Training
Faculty
Submitted Papers
Review Process
Execution quality
Idea quality
Published Papers
Promotion and Tenure Process
QUESTIONS
•WHO ARE WE?
•WHO CONTROLS OUR RESEARCH PROGRAMS?
•SHOULD WE MORE CONSCIOUSLY TAKE
CONTROL?

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