Presentation on the Who Went Where Survey results presented by Jamie Grigsby at the 2015 American Marketing Association's Summer Educators Conference.

1. 2015 Who Went Where? Survey
Jamie Grigsby, Assistant Vice Chair of Research
Scott Cowley, Chair
Brian Taillon, Vice Chair

2. WWW Survey Objectives
§ Annually benchmark the marketplace
§ Provide a resource for doctoral students and
hiring decision makers

3. Overview of Results
Findings on:
§ Respondent Characteristics
§ Search Process
§ Publication Records
§ Hiring Institutions
§ Salary

4. Please refer
to the entire
Who Went Where?
report for
additional details.

5. Respondent Characteristics
117 total respondents, 102 U.S. hires reported
0
20
40
60
80
100
120
140
160
'03 '04 '05 '06 '07 '08 '09 '10 '11 '12 '13 '14 15
NumberofRespondents
Year
Response Total U.S. Respondents

6. Respondent Characteristics
3.00
4.00
5.00
6.00
'04 '05 '06 '07 '08 '09 '10 '11 '12 '13 '14 15
YearsinProgram
Year
Before Market To Finish Degree

7. 2015 Job Search Information
CB
46%
Strategy
24%
Modeling
28%
Other:
3%

8. 71.6 Letters Sent Out
14.1 AMA Interviews
5.1 Fly Out Offers
4.2 Fly Outs
2.1 Job
Offers

9. 2015 Job Search Information
0.00
1.00
2.00
3.00
4.00
5.00
6.00
7.00
8.00
'03 '04 '05 '06 '07 '08 '09 '10 '11 '12 '13 '14 15
Average
Year
Campus Visit Offers Campus Visits Accepted Job Offers Received

10. 2015 Publication Productivity

11. Publication Record

12. Publication Record at Time of AMA
0.17 0.16
0.2
0.24
0.11
0.17 0.15
0.24
0.14 0.15
0.09
0.28
1.2
0.78
0.4
0.87
0.82
0.95
0.78 0.77
0.65
0.61
1.08
0.92
0
0.2
0.4
0.6
0.8
1
1.2
1.4
'04 '05 '06 '07 '08 '09 '10 '11 '12 '13 '14 15
AverageNumberofArticles
Year
A Journals B Journals

13. Hiring Institution Information

14. Other Hiring Perks
#
Repor(ng
Amount
Mean
Minimum
Maximum
Moving
($)
78
$7,017
$500
$20,000
Conference
Travel
($)
30
2,600
1,000
5,000
Research
S@pend
($)
32
10,319
1,000
120,000
Summer
Teaching
($/sec@on)
14
9,661
2,000
14,000
SoHware
($)
19
2,793
325
5,000
Housing
Support
($)
3
3,500
1,500
7,500
GA
Support
(hrs)
21
12.8
5
40

15. 2003 - 2015 Salary Trends
80,000
90,000
100,000
110,000
120,000
130,000
140,000
150,000
160,000
'03 '04 '05 '06 '07 '08 '09 '10 '11 '12 '13 '14 15
SalaryUSD
Year
Total 9-Month

16. 2003 - 2015 Salary Trends
$90,000
$100,000
$110,000
$120,000
$130,000
$140,000
$150,000
$160,000
$170,000
$180,000
'03 '04 '05 '06 '07 '08 '09 '10 '11 '12 '13 '14 15
AverageSalary(USD)
Year
CB Strategy Modeling

17. Offer Timing

18. Find the Full Report at
Questions about the survey:
Jamie Grigsby
Assistant Vice-Chair of Research, DocSIG
jgrigsb2@kent.edu