Susan Bryant, VP of Marketing, gave a presentation on digital marketing evolution in the age of the customer. The presentation discussed the growth of digital marketing, how marketing has changed to focus on the customer, and new developments in areas like organic search, branding versus acquisition, and providing excellent user experiences. Bryant argued that consumer expectations have outpaced some marketing talent and innovation and shared her contact information for follow up questions.

1. DIGITAL MARKETING
EVOLUTION IN THE AGE OF
THE CUSTOMER
Susan Bryant,
VP of Marketing

2. Thank you to our Corporate Partners for their
support of the Chicago AMA
Printing Partner
Strategic Partner
Radio Media Partner
Video Partner
Social Media Partner
Agency of Record
Marketing Automation Partner
Photography
Website Partner
PR Firm

3. DIGITAL MARKETING
EVOLUTION IN THE AGE OF
THE CUSTOMER
Susan Bryant,
VP of Marketing

4. What is Digital Marketing?
Image source: The Common SEO Questions Blog is powered by NetLZ Consulting.

5. This is Digital Marketing!
847% increase in
digital software
from 2011 to 2014!

6. Marketing in The Age of the Customer

7. Marketing in the Age of the Customer

8. What’s New in Organic?

9. What’s New in Digital Marketing?

10. Branding or Acquisition?

11. Have Consumer Expectations Outpaced
Marketing Talent and Innovation?
Image Source: http://elainefogel.net

12. User Experience in a Company that
Serves Trade and Consumer Customers
Image Source: WiseGeek.org

13. Susan Bryant
Email: sbryant@apartments.com
Twitter: @szbryant