This document discusses growth hacking techniques used by startups to market products and gain exposure through low-cost and innovative means. It defines growth hacking as using creativity, analytics, and social metrics to sell products through SEO, website analytics, content marketing, and A/B testing. The document emphasizes focusing on growth first through an experimental and data-driven approach of defining objectives, developing hypotheses to test, analyzing results, and systematizing processes. Key metrics discussed include the AARRR framework of activation, retention, referral, and revenue rates.

1. Startup Marketing is
Dangerous Business
Startup Career Day 2015
About Growth Hackers and Pirates

2. @rubenhamilius

6. Traction
Growth
Adoption
Growth Hacking

7. GROWTH HACKING?
Thank you @Dilbert_daily

8. Thank you @Dilbert_daily

9. GROWTH HACKING
“ A marketing technique developed by technology startups which use
CREATIVITY, ANALYTICAL THINKING & SOCIAL METRICS
to sell products and gain exposure
Using techniques such as SEO, WEBSITE ANALYTICS, CONTENT MARKETING & A/B TESTING,
growth hackers focus on LOW-COST & INNOVATIVE ALTERNATIVES to traditional marketing
”
GROWTH FIRST, BUDGETS SECOND

10. Traditional Marketing
360 Marketing

11. Lean Marketing
Experimental Marketing
Data Driven Marketing

12. In God we trust.
All others show me the Data.

13. Funnel

14. AARRR Metrics
800
1,000
600
50
Activation rate = 33%
Retention rate = 80%
Monetization rate = 75%
Referral rate = 13%
30,000

15. AARRR Metrics
30,000
800
1,000
600
50
Activation rate = 33%
Retention rate = 80%
Monetization rate = 75%
Referral rate = 13%

17. DEFINING OBJECTIVES
e.g. Get people to... (visit my site)

18. DEFINING OBJECTIVES
e.g. Get people to... (visit my site)

20. I want to do things that have LOW COST
And HIGH TRAFFIC
And HIGH CONVERSION

22. Your target audience is different
Your business model is different
Your market is different
Your product is different
Channels change constantly
Thank you @bbalfour

23. There are no
SILVER BULLETS

25. I never guess. It is a shocking habit.
Destructive to the logical faculty.
SHERLOCK HOLMES

26. then how?

27. Brainstorm
Prioritize
Develop
Hypotheses
Test &
Analyse
Systemize/
Playbook
DEFINED OBJECTIVES

29. Execution
is the only
Strategy
the customer sees

30. CreativeSocial Photoshop Copywriting
YOU
Analytics

31. CreativeSocial Photoshop Copywriting Analytics
YOU YOU YOU YOU YOU

35. 1. Creative. l’ll come up with my own ideas.
2. Independent. I’ll build my own plan.
3. Self learner. I’ll find out how to do that.
4. Analytical mind. I love data.
5. Need for speed. Test - Measure - Learn - Repeat
The Startup Marketeer

36. Be the best at
getting better
Thank you @bbalfour

37. Your next steps
Read The Definitive Guide to Growth Hacking if you’re a dummy.
Traction from Gabriel Weinberg and Zero to One from Peter Thiel
The Innovators Solution by Clayton M. Christensen
Subscribe to Neil Patel at Quicksprout
to Sean Ellis at Growthhackers.com
to Brian Balfour at coelevate
to Hiten Sah at SaaS Weekly
to Alex Turnbull at Groove
to Sam at thehustle.co
Youtube any tool you want to learn
Google everything else
Call RUBEN if all hope is lost.

38. Questions?
Not ones you can google ;)