Many people think of Social Media as just a means to socialize with your friends. The reality is that Social Networks are now used as a major source by most companies to find and recruit new talent, as well as research new applicants. In this breakout session, Kurt Stoll, an experienced expert in interactive and social media marketing strateties, shows you how you can maximize different social media services like LinkedIn, Facebook, and Twitter to not only increase your odds of getting that next great job, but to even have companies and recruiters seek you out for your next dream job. • Learn how to use LinkedIn to its full potential to make yourself stand out in the Crowd • Learn Tips and Tricks to Make People Find You When Looking to Fill Your Dream Job • Effective Social Media Cleanup Techniques to Polish your Online Image

1. Maximizing Social Media
to Get Your Next Dream Job
Kurt Stoll
Founder and Principal Marketing Consultant
for MetaBrand Marketing

2. Thoughts on Social Media
• Most people think of Social Media as a means
to socialize
– Where I’m At
– What I’m doing
– What I’m thinking
• Hiring companies think of Social Media as a
means to find and recruit new talent, as well
as research new applicants

3. Do’s and Don’ts for Social Media
• Do
– Use social media to let people know what you are
working on and what you’ve done
– Let people know your thoughts on interesting
topics in your field
– Let people know about things that you are doing
that make you unique, interesting, and someone
they want to know more about

4. Do’s and Don’ts for Social Media
• Don’t

5. Do’s and Don’ts for Social Media
• Don’t

6. Clean up your act
• Delete old Facebook posts that you wouldn’t
feel comfortable talking to someone in HR
about
• Delete old Tweets that you wouldn’t feel
comfortable talking to someone in HR about
• Delete Flickr and TwitPics … You Get the
Picture

7. Leveraging

8. Leveraging
• Make sure that you have updated your
experience on LinkedIn with all of the latest
information
• Look up other LinkedIn profiles with similar
terms as your experience to see how they
have described their business experience and
rework it to describe your work history
experience

9. LinkedIn Applications
• Box.net
– Store an MS Word version of your resume
– Store other files that are part of your portfolio

10. LinkedIn Applications
• SlideShare
– Host any presentations you have given (like this
one)

11. LinkedIn Applications
• TripIt
– Share any interesting Business Trips (or otherwise)
that you have been on or are going on.

12. LinkedIn Discussion Groups
• Participate in LinkedIn Discussion Groups
• Join groups that are affiliated with your
profession
– Try Joining AITP Houston (hint, hint)
• Pose questions
• Answer questions and participate in
discussions

13. LinkedIn Recommendations
• Get Recommendations for previous work
– Get at least 3
• Don’t be afraid to solicit recommendations
– Best time to ask is right after you do a good job on
a project or deliverable
– “If you thought I did a good job, can you provide a
recommendation for me on LinkedIn?”
• Giving someone else a good recommendation
increases your odds of getting one in return

14. “Be Findable” on LinkedIn
• Figure out what you want to be known for
– Think up terms that describe this
– Include those terms in your ‘Headline’ and your
‘Summary’

15. “Be Findable” on LinkedIn
• Drive searches to your LinkedIn page
– Search NetworkSolutions.com or GoDaddy.com
for those terms as URLs
– Register those URLs
– Redirect them to your LinkedIn page

16. “Be Findable” on LinkedIn
Let’s Try It Just to Be Sure

17. Start a Blog
• Where
– Wordpress.com
– Blogger.com
– Tumblr.com
• What
– Talk about what you are doing that is interesting
– Talk about your thoughts on issues in your industry
• How
– Link your Blog to Social Media Services like Flickr,
Twitter, Facebook, & LinkedIn
– Post once, update many

18. Personal Business Cards
• Use all of the available space on the card
• Front
What You Do
Links
Contact Info
Picture (optional)

19. Personal Business Cards
• Use all of the available space on the card
• Back
Experience summary
LinkedIn Link

20. Personal Business Cards
• Use all of the available space on the card
• Use a good business card service
– Vista Print (vistaprint.com)
– Moo Cards (us.moo.com)
– Shinebox (shineboxprint.com)

21. Questions

22. Follow Me
• Email: kurt@metabrand.me
• Web: http://www.metabrand.me
• Blog: http://www.metabrand.me/blog
• Twitter: @kurtstoll
• Facebook: facebook.com/kurtstoll
• LinkedIn: linkedin.com/in/kurtstoll