Join AIS Media for this exclusive 6-part webinar series which explores the state of digital marketing today and where it’s headed in 2015. The shift to constant connectivity is transforming how we connect with people and how they search. New Digital Marketing Rules 2015 reveals the “must-know” trends and digital marketing tactics for 2015. Gain insights on unique digital challenges marketing professionals face, how to accelerate the customer journey and amplify the performance of digital lead generation programs. About AIS Media AIS Media, Inc. is an Atlanta-based award-winning strategic digital marketing agency. Founded in 1997, AIS Media has helped hundreds of clients amplify digital marketing perforemance including the world’s top brands, companies and organizations. For more information visit www.aismedia.com

1. Welcome to our webinar!
#DigMktg15
NEWWEBSITE
DESIGN
RULES FOR 2015
Sean Jones
Vice President, Interactive Development
Your presenter

2. Lift.
Brand Awareness
Customer Engagement
Conversion Rates
Delivered.
NEW DIGITAL MARKETING RULES 2015 | #DigMktg15
NEW WEBSITE
DESIGN
RULESFOR2015

3. Our Offices
Digital Marketing Strategy
User Experience (UX) Design
Lead Generation & Online Sales Programs
Digital Marketing (SEO / PPC / Email)
Conversion Rate Optimization (CRO)
CRM Selection & Implementation
Marketing Automation
Sales Process Alignment
Content Journey Mapping
Lead Management
Founded 1997
Atlanta Dallas

4. Award-Winning Design Team
NEW WEBSITE
DESIGN
RULESFOR2015

5. Where You’ve Seen Us
NEW WEBSITE
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RULESFOR2015

6. Featured Clients
NEW DIGITAL MARKETING RULES 2015 | #DigMktg15
NEW WEBSITE
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RULESFOR2015

7. SOCIAL
CRM & MA
ANALYTICS
SEARCHEMAIL
CONTENT
DESIGN
7
STRATEGY
NEW DIGITAL MARKETING RULES 2015 | #DigMktg15
NEW WEBSITE
DESIGN
RULESFOR2015

8. Design For
Performance &
Conversion

9. Marketing
Automation
Copyright 2014, AIS Media, Inc.
Conversion-Optimized
Digital Marketing Model©
Email
Search
Social
CRM
Videos Articles Webinar Case Study Specs PR Papers
Content
Analytics & Reporting
Website
DigitalMarketing
NEW WEBSITE
DESIGN
RULESFOR2015

10. Think
Multi-Screen

11. NEW WEBSITE
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13. The Internet of the
future is here.
NEW WEBSITE
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RULESFOR2015

14. People browse with a variety
of devices…
NEW WEBSITE
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RULESFOR2015

15. With a multitude of screen
resolutions.
NEW WEBSITE
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16. Design for mobile first.
NEW WEBSITE
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RULESFOR2015

17. Design
for user
intent.
NEW WEBSITE
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RULESFOR2015

18. Rise of the multi-device,
multi-tasking user.
NEW WEBSITE
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19. Responsive Web Design
NEW WEBSITE
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20. Design For
SPEED

21. Mobile users have half the bandwidth
and are twice as impatient.
NEW WEBSITE
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22. 60% of mobile users expect sites
to load in 3 seconds or less.
Compuware
NEW WEBSITE
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23. Page
Views
Customer
Satisfaction
Conversion
Rates
Taylor & Francis Online: Behavior & Information Technology Study
1 Second decrease in website
load time results in…
+11% +16% +7%
NEW WEBSITE
DESIGN
RULESFOR2015

24. Design To
Get Found

25. “A great time to hire an SEO is when
you're considering a site redesign, or
planning to launch a new site. That way,
you and your SEO can ensure that your
site is designed to be search engine-
friendly from the bottom up."
NEW WEBSITE
DESIGN
RULESFOR2015

26. Designing with focus on
- H1, H2, etc.
- Proper alt tags and image names
- Load time and optimization as required
- Avoiding unnecessary overhead
NEW WEBSITE
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27. Use STUNNING
Visuals

31. Large, high-quality images…

32. Large, high-quality images…

33. Create
Micro-Interactions

34. Large, high-quality images &
videos…

38. More Scrolling,
Less Clicking

48. FREE EXCLUSIVELY FOR WEBINAR ATTENDEES
2015 WEBSITE READINESS ASSESSMENT
• 5-point user experience (UX) analysis
• Personal consultation
• Written recommendations
Call: 404.751.1043 | Email: info@aismedia.com
NEW DIGITAL MARKETING RULES 2015 | #DigMktg15
NEW WEBSITE
DESIGN
RULESFOR2015
Webinar Attendees Only
6-Part Series