AIGA Portland Sustainability Initiative
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This is a presentation given by Lisa Holmes, AIGA Portland Sustainability Chair, at the 2010 AIGA Leadership Retreat in Chattanooga, Tennessee. The notes are in the transcript text below the presentation.
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AIGA Portland Sustainability Initiative
- 2. 2008 2008 2008 2009 2009 2009 2009 2009 2009 2010 2010 2010 2010 MAY JUNE JULY- FEB APRIL MAY JUNE- NOV DEC JAN FEB MAR APRIL DEC OCT 2008 AIGA Leadership discovered AIGA’s focus on sustainability
- 4. 2008 2008 2008 2009 2009 2009 2009 2009 2009 2010 2010 2010 2010 MAY JUNE JULY- FEB APRIL MAY JUNE- NOV DEC JAN FEB MAR APRIL DEC OCT personal interest what can designers do to make a difference?
- 8. 2008 2008 2008 2009 2009 2009 2009 2009 2009 2010 2010 2010 2010 MAY JUNE JULY- FEB APRIL MAY JUNE- NOV DEC JAN FEB MAR APRIL DEC OCT local chapter retreat discussed adding a new position began to develop a plan
- 9. 2008 2008 2008 2009 2009 2009 2009 2009 2009 2010 2010 2010 2010 MAY JUNE JULY- FEB APRIL MAY JUNE- NOV DEC JAN FEB MAR APRIL DEC OCT mission Promote sustainable practices within the design industry
- 10. 2008 2008 2008 2009 2009 2009 2009 2009 2009 2010 2010 2010 2010 MAY JUNE JULY- FEB APRIL MAY JUNE- NOV DEC JAN FEB MAR APRIL DEC OCT goals raise awareness showcase involvement provide information
- 11. 2008 2008 2008 2009 2009 2009 2009 2009 2009 2010 2010 2010 2010 MAY JUNE JULY- FEB APRIL MAY JUNE- NOV DEC JAN FEB MAR APRIL DEC OCT 2009 objectives create a green team develop online resources provide event support
- 13. 2008 2008 2008 2009 2009 2009 2009 2009 2009 2010 2010 2010 2010 MAY JUNE JULY- FEB APRIL MAY JUNE- NOV DEC JAN FEB MAR APRIL DEC OCT April 16, 2009
- 15. 2008 2008 2008 2009 2009 2009 2009 2009 2009 2010 2010 2010 2010 MAY JUNE JULY- FEB APRIL MAY JUNE- NOV DEC JAN FEB MAR APRIL DEC OCT article: project
- 16. 2008 2008 2008 2009 2009 2009 2009 2009 2009 2010 2010 2010 2010 MAY JUNE JULY- FEB APRIL MAY JUNE- NOV DEC JAN FEB MAR APRIL DEC OCT website resource aigaportland.org/resources/ design process events: planning and catering exhibit graphics and signage general info and inspiration office practices printing & paper
- 17. 2008 2008 2008 2009 2009 2009 2009 2009 2009 2010 2010 2010 2010 MAY JUNE JULY- FEB APRIL MAY JUNE- NOV DEC JAN FEB MAR APRIL DEC OCT 10 questions for printers and paper
- 18. 2008 2008 2008 2009 2009 2009 2009 2009 2009 2010 2010 2010 2010 MAY JUNE JULY- FEB APRIL MAY JUNE- NOV DEC JAN FEB MAR APRIL DEC OCT planning first event focus on sustainable design reduce environmental impact create dialogue among designers
- 19. 2008 2008 2008 2009 2009 2009 2009 2009 2009 2010 2010 2010 2010 MAY JUNE JULY- FEB APRIL MAY JUNE- NOV DEC JAN FEB MAR APRIL DEC OCT greening events location via public transit reduce waste generated offer recycling and composting locally sourced food and beverages
- 20. 2008 2008 2008 2009 2009 2009 2009 2009 2009 2010 2010 2010 2010 MAY JUNE JULY- FEB APRIL MAY JUNE- NOV DEC JAN FEB MAR APRIL DEC OCT November 6, 2009
- 22. 2008 2008 2008 2009 2009 2009 2009 2009 2009 2010 2010 2010 2010 MAY JUNE JULY- FEB APRIL MAY JUNE- NOV DEC JAN FEB MAR APRIL DEC OCT began planning Earth ReSource: Green Design Expo trade show and program keynote & featured speakers, mini-seminars
- 23. 2008 2008 2008 2009 2009 2009 2009 2009 2009 2010 2010 2010 2010 MAY JUNE JULY- FEB APRIL MAY JUNE- NOV DEC JAN FEB MAR APRIL DEC OCT January 13, 2010
- 25. 2008 2008 2008 2009 2009 2009 2009 2009 2009 2010 2010 2010 2010 MAY JUNE JULY- FEB APRIL MAY JUNE- NOV DEC JAN FEB MAR APRIL DEC OCT February 25, 2010
- 27. 2008 2008 2008 2009 2009 2009 2009 2009 2009 2010 2010 2010 2010 MAY JUNE JULY- FEB APRIL MAY JUNE- NOV DEC JAN FEB MAR APRIL DEC OCT March 24, 2010
- 28. 2008 2008 2008 2009 2009 2009 2009 2009 2009 2010 2010 2010 2010 MAY JUNE JULY- FEB APRIL MAY JUNE- NOV DEC JAN FEB MAR APRIL DEC OCT Earth Day: April 22, 2010
- 30. 2008 2008 2008 2009 2009 2009 2009 2009 2009 2010 2010 2010 2010 MAY JUNE JULY- FEB APRIL MAY JUNE- NOV DEC JAN FEB MAR APRIL DEC OCT what’s next? SHIFT & Green Salon Meetups Green Design Expo improve resources stimulate online dialogue reach out to local community share tips for greener events
- 31. 2008 2008 2008 2009 2009 2009 2009 2009 2009 2010 2010 2010 2010 MAY JUNE JULY- FEB APRIL MAY JUNE- NOV DEC JAN FEB MAR APRIL DEC OCT tips on getting started it’s not all or nothing seek feedback and listen to what people want build a team of passionate people local board support
- 32. 2008 2008 2008 2009 2009 2009 2009 2009 2009 2010 2010 2010 2010 MAY JUNE JULY- FEB APRIL MAY JUNE- NOV DEC JAN FEB MAR APRIL DEC OCT Thanks! follow us on Twitter: @aigaportland #aigapdxgreen
Hinweis der Redaktion
- (presentation giving by Lisa Holmes, AIGA Portland Sustainability Chair at the 2010 Leadership Retreat in Chattanooga, Tennessee) Thanks for inviting me to speak about the Portland chapter’s Sustainability Initiative This presentation follows a timeline: starting with the idea for forming the initiative in May 2008 -- until May 2010.
- May 2008: While attending the 2008 AIGA Leadership Retreat in Omaha, I discovered AIGA’s strong focus on sustainability.
- Portland is one of the greenest cities in the world, and while the Portland chapter had previously held several sustainability-related events, there was agreement that we wanted to strengthen that focus.
- And personally, I wanted to know what impact designers can have regarding sustainability. Plus...
- I wanted to help protect...
- the natural environment...
- that surrounds me.
- In June 2008 at the local chapter retreat, we discussed beginning the initiative, but realized that we needed a plan so we would know what it would do. We didn’t have a current sustainability position so, I agreed take on the role of Sustainability Chair in addition to my board duties as Secretary until our next election cycle.
- From July 2008 to December 2008, I worked on creating the plan, which included a mission, goals and objectiives. The mission: promote sustainable practices within the design community.
- GOALS: Raise awareness of the importance of sustainability in the design field. Showcase sustainability involvement by the local design community. Provide sustainability-related information and resources to the local design community.
- 2009 OBJECTIVES Create a “green team” with five or more committee members. Develop a first-phase online resource of sustainability information. Provide support for 2009 events.
- GREEN TEAM In order to form the green team, we posted a call for volunteers via our communication channels. 18 people responded and a year later, we have six very dedicated regular volunteers. This has been one of the most important parts of our initiative. We began holding monthly meetings in April 2009 and planning our first event: which was Compostmodern PDX.
- April 16, 2009, Compostmodern PDX
- At Compostmodern PDX, we showed two webcasts from the San Francisco event, and had a main speaker: Brian Dougherty, who had just published his “Green Graphic Design” book.
- As part of our goal to showcase local projects, we published an article focused on sustainable design that highlighted how a designer transformed a binder of materials into a booklet using far less resources. However, writing these articles has proven to be resource intensive and would be a lot easier with a dedicated writer on the team, which we are working on.
- From June to October 2009, we worked on researching and creating resource listings. We wanted to provide designers information on sustainable design products and services, with a focus on local vendors.
- To help designers accurately compare local printers and paper distributors’ sustainable design practices, we developed a questionnaire that we sent out to vendors and then posted the responses on the chapter website.
- From June - October 2009, we also began planning our first event series with a goal to create events with: a focus on sustainable design that reduce environmental impact and create dialogue among designers instead of talking to them about it.
- In Portland, if you’re going to talk about sustainability, you have to walk the talk -- or you’ll get called out on it -- so we wanted to make sure we the event was planned well with these things in mind: • location should be accessible via public transit • reduce amount of waste generated from serving ware to signage to promotional materials • the event venues needed to offer recycling and composting • food and beverages needed to be locally sourced • no bottled water or big brand sodas You should not only do these things, but tell people about it so they know that sustainability is being addressed in event planning as well.
- Our first event series was SHIFT, where...
- 10 speakers give 5-minute presentations on “what does sustainable design mean to you?” With over 80 attendees, we were very surprised at the number of people who were interested in sustainability-focused events. We initially thought that 20-30 might attend, so we didn’t have seats for everyone but no one seemed to mind since the presentations were fun, low-key and inspiring.
- In December 2009, we began planning “ReSource: Green Design Expo”, an Earth Day event that would be a mini trade show with speakers. For the trade show component, we needed to decide what types of vendors we wanted; they needed to offer sustainable design products or services, so we eliminated some potential sponsors due to this requirement. It was important to us that if we were going to call it a green design event, the vendors in the trade show had to represent this.
- At the same time, we launched our second quarterly event series: the Green Salon Meetup.
- An open discussion format event held during the lunch hour where designers get together to talk about sustainability.
- On February 25, 2010, we held our 2nd SHIFT event.
- With over 140 attendees in a new auditorium space donated by Ziba Design. We launched a “bring your own mug” promo: where if you brought a mug, you got free beer, otherwise, you paid $5 for a compostable cup and the money was donated to a non-profit. This was a huge hit with over 50% of the people attending bringing mug and comparing them, which became a point of discussion.
- March 24, 2010: we held our 2nd Green Salon Meetup, the open discussion format event. After the event, we asked for feedback. We decided to make the discussion more focused and wanted to tie it in to SHIFT, so we decided to hold the event the week after SHIFT and invite past presenters to lead the discussion.
- On Earth Day, we held our Green Design Expo event...
- Which was a mini trade show with six speakers, including egg from Seattle. We initially thought the trade show component would be larger, but instead the program part of the event was bigger. Three top level sponsors were able to speak for 15 minutes each: topic needed be about sustainable design products or services and educational in nature.
- WHAT’S NEXT? We will continue to hold the quarterly events: SHIFT and Green Salon Meetups; hold the Green Design Expo annually; improve the resource listings on the chapter website; start an online dialogue via a new website blog; reach out to local community more: including businesses and the City’s Department of Planning & Sustainability; and we’ll share tips with all of our event planners on how to make events greener.
- Advice to other chapters: when starting a sustainability initiative, it’s not all or nothing; it doesn’t have to be 100% green; you can start small. The objective is to get people to think about the impact of their choices. To be successful, it is important to seek feedback and listen to what people want. Developing a team of passionate people and then letting them contribute the things they have to offer has been invaluable to our success. The initiative needs to be supported by the board. While everyone in the Portland chapter felt this was something we wanted to do, we needed to see a structured plan to understand what was do-able.
- Thanks for listening!