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Preliminary 

Findings 

Report
Global Youth Movement
and Youth Insight Survey powered by
On September 25th,The 193-Member United Nations
General Assembly has formally adopted the 2030
Agenda for Sustainable Development, along with a set
of bold, new Global Goals
Just 3 months after, AIESEC became the first NGO to organize
an 3-days event at the UN HQ -The Youth Action Summit-
uniting young people with the private, public and civil society
sector to define the role of youth in achieving the SDGs and
AIESEC’s commitment towards to make it happen.
The Way the World will be Shaped
by 2030 Depends on Us [Youth]
YouthSpeak 2.0 Theme of the year
How can we engage Millennials to
take action?
YouthSpeak 2.0 Question of the year
DRIVERS IN LIFE
What is the decision making process for the millennials?
What do they consider first? What drives them in life?
In order to answer this 

question we’ve built the YouthSpeak survey consisted of the following blocks:
WORLD IN 2030
How do young people envision their future? What’s the
state of the world in 2030? What is important for them by
that year?
YOUTH FOR GLOBAL GOALS
The Global Goals Agenda is a plan for humanity to build a
better world in the future. Do young people know about
this plan? If yes, from where? What’s their attitude
towards the SDGs?
LEADERSHIP
To mobilise young people to take action, a certain type of
leadership is needed. What are the characteristics young
people want to see in leaders of today?
EDUCATION
Education is the most important issue for young people
(based on YouthSpeak 1.0). To find the answer to our
question, we need to dig deeper to understand what
experiential learning means for young people?
ENGAGEMENT
Where do we find Millennials, whom they trust the most?
What’s their attitude towards technology?
160 292
responses globally
57 959 ASIA PACIFIC
32 704 CENTRAL & EASTERN EUROPE
25 974 LATIN AMERICA
16 393 AFRICA
14 566 WESTERN EUROPE & NORTH AMERICA
12635 MIDDLE EAST & NORTH AFRICA
DEMOGRAPHICS
GENDER
45%55%
65% 35%
ASIA PACIFIC
51% 48%
CENTRAL &
EASTERN EUROPE
55% 45%
LATIN AMERICA
45% 55%
AFRICA
58% 42%
WESTERN EUROPE &

NORTH AMERICA
55% 45%
MIDDLE EAST &

NORTH AFRICA
AGE
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Under 16 16-19 20-22 23-24 25-27 28-30 Over 30
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Under 16 16-19 20-22 23-24 25-27 28-30 Over 30
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Under 16 16-19 20-22 23-24 25-27 28-30 Over 30
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Under 16 16-19 20-22 23-24 25-27 28-30 Over 30
0%
10%
20%
30%
40%
50%
60%
Under 16 16-19 20-22 23-24 25-27 28-30 Over 30
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Under 16 16-19 20-22 23-24 25-27 28-30 Over 30
0%
10%
20%
30%
40%
50%
60%
Under 16 16-19 20-22 23-24 25-27 28-30 Over 30
CENTRAL&
EASTERNEUROPE
WESTERNEUROPE&

NORTHAMERICA
MIDDLEEAST&

NORTHAFRICA
ASIAPACIFICLATINAMERICAAFRICA
DRIVERS IN LIFE
Based on the results of the YouthSpeak 1.0 report, Millennials are willing to live a meaningful life.
They challenge the status quo, while striving to achieve a bigger purpose and live their life to the
fullest. To understand how they want to be engaged to take actions, one must understand their
drivers in life.
Which 3 motives
(both internal and external) drive you the most in life?
GLOBALLY
00% 20% 40% 60% 80% 100% 120%
Other
Social Status
Power and Authority
Recognition
Curiosity
Spiritual Values
Sense of adventure
Sense of contribution
Satisfaction
Work / Life Balance
Responsibility
Freedom
Achievement
Financial Success
Friends
Love
Purpose in life
Family
Series 1
Series 2
Which 3 motives
(both internal and external) drive you the most in life?
ASIA PACIFIC CENTRAL & EASTERN
EUROPE
0% 20% 40% 60% 80% 100% 120%
Other
Social Status
Power and Authority
Recognition
Sense of contribution
Curiosity
Spiritual Values
Responsibility
Satisfaction
Work / Life Balance
Sense of adventure
Financial Success
Freedom
Achievement
Friends
Purpose in life
Love
Family
Series 1
Series 2
0% 20% 40% 60% 80% 100% 1
Other
Social Status
Power and Authority
Spirituall Values
Curiosity
Sense of contribution
Recognition
Sense of adventure
Work / Life Balance
Satisfaction
Freedom
Responsibility
Achievement
Financial Success
Love
Friends
Purpose in life
Family
0% 20% 40% 60% 80% 100% 1
Other
Social Status
Curiosity
Power and Authority
Satisfaction
Recognition
Sense of adventure
Freedom
Sense of contribution
Work / Life Balance
Spiritual Values
Responsibility
Friends
Love
Achievement
Financial Success
Purpose in life
Family
00% 20% 40% 60% 80% 100% 120%
Other
Social Status
Power and Authority
Recognition
Curiosity
Sense of adventure
Achievement
Responsibility
Work / Life Balance
Satisfaction
Financial Success
Freedom
Spiritual Values
Friends
Sense of contribution
Love
Purpose in life
Family
Series 1
Series 2
Which 3 motives
(both internal and external) drive you the most in life?
LATIN AMERICA AFRICA
00% 20% 40% 60% 80% 100% 1
Other
Power and Authority
Social Status
Recognition
Curiosity
Sense of contribution
Spiritual Values
Satisfaction
Work / Life Balance
Financial Success
Responsibility
Freedom
Sense of adventure
Friends
Love
Achievement
Purpose in life
Family
00% 20% 40% 60% 80% 100% 120%
Other
Social Status
Power and Authority
Spiritual Values
Recognition
Responsibility
Financial Success
Sense of adventure
Sense of contribution
Work / Life Balance
Satisfaction
Curiosity
Freedom
Achievement
Purpose in life
Friends
Love
Family
Series 1
Series 2
Which 3 motives
(both internal and external) drive you the most in life?
WESTERN EUROPE &
NORTH AMERICA
MIDDLE EAST &

NORTH AFRICA
If you could be paid for

anything, what would you do?
TRAVEL
BUILD
TEACH
HELP
*based on the keywords analysis
What is most important
for you in the first 5 years after graduation for your career?
0% 2% 4% 6% 8% 10% 12% 14% 16% 18%
Training opportunities
Work-life balance
Salary / Compensation
Challenging work
Constant learning
Employer with a strong brand
Meaningful work
Global opportunities
Alignment with area of study
Series 1
Series 1
GLOBALLY
What is most important
for you in the first 5 years after graduation for your career?
0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20%
Training opportunities
Work-life balance
Salary / Compensation
Challenging work
Constant learning
Employer with a strong brand
Meaningful work
Global opportunities
Alignment with area of study
Series 1
Series 1
0% 2% 4% 6% 8% 10% 12% 14% 16% 18%
Training opportunities
Work-life balance
Salary / Compensation
Challenging work
Constant learning
Employer with a strong brand
Meaningful work
Global opportunities
Alignment with area of study
Series 1
Series 1
ASIA PACIFIC
CENTRAL & EASTERN

EUROPE
What is most important
for you in the first 5 years after graduation for your career?
LATIN AMERICA AFRICA
0% 5% 10% 15% 20% 25%
Training opportunities
Work-life balance
Salary / Compensation
Challenging work
Constant learning
Employer with a strong brand
Meaningful work
Global opportunities
Alignment with area of study
Series 1
Series 1
0% 2% 4% 6% 8% 10% 12% 14% 16% 18%
Training opportunities
Work-life balance
Salary / Compensation
Challenging work
Constant learning
Employer with a strong brand
Meaningful work
Global opportunities
Alignment with area of study
Series 1
Series 1
What is most important
for you in the first 5 years after graduation for your career?
WESTERN EUROPE &

NORTH AMERICA
MIDDLE EAST &

NORTH AFRICA
0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20%
Training opportunities
Work-life balance
Salary / Compensation
Challenging work
Constant learning
Employer with a strong brand
Meaningful work
Global opportunities
Alignment with area of study
Series 1
Series 1
0% 5% 10% 15% 20% 25%
Training opportunities
Work-life balance
Salary / Compensation
Challenging work
Constant learning
Employer with a strong brand
Meaningful work
Global opportunities
Alignment with area of study
Series 1
Series 1
WORLD IN 2030
In September this year, the United Nations adopted the new global agenda for sustainable
development in New York. The UN member states, governments, business, experts and leaders
committed to address 17 global goals in the next 15 years for a better world. Young people will play a
key role on the way to make it happen. But what do they envision in 15 years from now?
Do you think your society

will be in a better or worse state 15 years from now?
68%
32% GLOBALLY
BETTER
WORSE
64%
36%
Asia Pacific Africa
67%
33%
77%
23%
Western Europe & 

North America
Eastern & 

Central Europe
74%
26%
Latin America
Middle East &

North Africa
63%
37%
51%
49%
Where do you see yourself
working in 10 years from now?
GLOBALLY
ASIA PACIFIC
CENTRAL &
EASTERN EUROPE
LATIN AMERICA
WESTERN EUROPE &

NORTH AMERICA
AFRICA
MIDDLE EAST &

NORTH AFRICA
12%
16%
5%
7%
23%
10%
7%
8%
2%
10% 9%
22%
6%
6%
25%
11%
9%
6%
1%5% 8%
11%
5%
9%
31%
10%
13%
6%
1%6%
18%
9%
5%
8%
24%
7%
12%
8%
2%
7% 10%
18%
4%
6%
26%
9%
17%
5%2%3% 7%
17%
5%
4%
27%
10%
11%
10%
2%7%
10%
17%
5%
7%
26%
10%
11%
6%
2%6%
Small or Medium
Enterprise
Business Start up
Social Start up
National Corporation
Multinational
Corporation
Government
NGOs / Foundations
Academia / Educational
institutions
Sports
Culture / Art
From the respondents that
chose “NGOs”, here are the SDGs they would like to work for:
ASIA PACIFIC
CENTRAL &
EASTERN EUROPE
LATIN AMERICA
WESTERN EUROPE &

NORTH AMERICA
AFRICA
MIDDLE EAST &

NORTH AFRICA
GLOBALLY
From the respondents that
chose “Government”, here are the departments they would like to work for
GLOBALLY
ASIA PACIFIC
CENTRAL &
EASTERN EUROPE
LATIN AMERICA
WESTERN EUROPE &

NORTH AMERICA
AFRICA
MIDDLE EAST &

NORTH AFRICA
Health & Human
Services
15%
International
Relations
14%
Justice11%
19%
13%
12%
International
Relations
Economics & 

Business
Justice
19%
12%
11%
Health & Human

Services
Education
International
Relations
19%
17%
14%
Justice
International

Relations
Health & Human

Services
24%
18%
10%
International
Relations
Health & Human

Services
Justice
13%
12%
11%
Economics &

Business
International

Relations
Health & Human

Services
18%
17%
11%
Education
Health & Human

Services
International

Relations
From the respondents who chose
“Small/Medium Enterprise, Business/Social Start up, National/Multinational Corporation”,
here are the industries they would like to work for:
ASIAPACIFIC
CENTRAL&
EASTERNEUROPE
LATINAMERICA
WESTERNEUROPE&

NORTHAMERICA
AFRICA
MIDDLEEAST&

NORTHAFRICA
BUSINESS SERVICES
18%
FINANCIAL SERVICES
9%
HEALTH SERVICES
8%
BUSINESS SERVICES
FINANCIAL SERVICES
EDUCATION
BUSINESS SERVICES
HEALTH SERVICES
FINANCIAL SERVICES
BUSINESS SERVICES
FINANCIAL SERVICES
COMPUTER & ELECTRONICS
BUSINESS SERVICES
FINANCIAL SERVICES
AGRICULTURE & MINING
BUSINESS SERVICES
FINANCIAL SERVICES
HEALTH SERVICES
BUSINESS SERVICES
FINANCIAL SERVICES
HEALTH SERVICES
18%
9%
8%
20%
10%
9%
15%
8%
8%
15%
14%
9%
17%
10%
8%
20%
9%
9%
From the respondents who chose
“Academic Institutions”, here are the roles they would like to work in:
ASIAPACIFIC
CENTRAL&
EASTERNEUROPE
LATINAMERICA
WESTERNEUROPE&

NORTHAMERICA
AFRICA
MIDDLEEAST&

NORTHAFRICA
PROFESSOR
38%
RESEARCHER
27%
LECTURER
9%
PROFESSOR
RESEARCHER
LECTURER
PROFESSOR
RESEARCHER
LECTURER
RESEARCHER
PROFESSOR
LECTURER
LECTURER
PROFESSOR
RESEARCHER
PROFESSOR
RESEARCHER
LECTURER
PROFESSOR
LECTURER
RESEARCHER
38%
26%
15%
29%
27%
25%
60%
24%
5%
40%
37%
12%
30%
28%
23%
48%
20%
18%
Which issue would you be
interested in tackling through volunteering abroad?
GLOBALLY
ASIA PACIFIC
CENTRAL &
EASTERN EUROPE
LATIN AMERICA
WESTERN EUROPE &

NORTH AMERICA
AFRICA
MIDDLE EAST &

NORTH AFRICA
When you think about
the future of the world, what is your biggest fear?
1
Lack of humanity
2
War
3
Climate change
4
Lack of resources
5
Corruption
Who do you think
has the strongest ability to influence society?
36%
14%6%
21%
17%
2%4%
Government
Private sector
(Business)
Non governmental
organisations
(NGOs)
Youth led
organisations
Individuals
No one
36%
14%6%
21%
17%
2%4%
Government
Private sector
(Business)
Non governmental
organisations
(NGOs)
Youth led
organisations
Individuals
No one
ASIA PACIFIC
CENTRAL &
EASTERN EUROPE
LATIN AMERICA
WESTERN EUROPE &

NORTH AMERICA
AFRICA
MIDDLE EAST &

NORTH AFRICA
42%
12%
7%
16%
15%
3%5%
35%
10%
6%
25%
19%
2%3%
39%
25%
5%
11%
13%
2%5%
35%
26%
5%
9%
16%
2%7%
31%
9%
7%
28%
21%
2%2%
26%
8%
8%
32%
19%
3%4%
Where do you see

the use of technology the most?
0% 5% 10% 15% 20% 25%
Sport
Culture
International relations
Justice, Labor
Commerce
Media
Transportation
Defense
Housing and Urban Development
Economics and Business
Security
Environment and Rural Affairs
Energy
Agriculture
Education
Health and Human Services
Series 1
Series 1
Where do you see

the use of technology the most?
0% 5% 10% 15% 20% 25% 30%
Sport
Culture
Commerce
Media
International relations
Justice, Labor
Defense
Transportation
Housing and Urban Development
Security
Economics and Business
Environment and Rural Affairs
Agriculture
Energy
Education
Health and Human Services
Series 1
Series 1
0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20%
Sport
Culture
International relations
Commerce
Media
Housing and Urban Development
Justice, Labor
Transportation
Defense
Security
Economics and Business
Environment and Rural Affairs
Energy
Health and Human Services
Agriculture
Education
Series 1
Series 1
ASIA PACIFIC
CENTRAL & EASTERN

EUROPE
0% 5% 10% 15% 20% 25% 30%
Sport
Culture
Justice, Labor
International relations
Housing and Urban Development
Transportation
Environment and Rural Affairs
Media
Defense
Commerce
Economics and Business
Security
Energy
Health and Human Services
Education
Agriculture
Series 1
Series 1
0% 5% 10% 15% 20% 25% 30% 35%
Sport
Defense
International relations
Culture
Justice, Labor
Commerce
Transportation
Economics and Business
Media
Housing and Urban Development
Security
Environment and Rural Affairs
Agriculture
Energy
Health and Human Services
Education
Series 1
Series 1
Where do you see

the use of technology the most?
LATIN AMERICA AFRICA
Where do you see

the use of technology the most?
WESTERN EUROPE &

NORTH AMERICA
MIDDLE EAST &

NORTH AFRICA
0% 5% 10% 15% 20% 25% 30%
Sport
Culture
Commerce
Defense
Justice, Labor
Media
Housing and Urban Development
International relations
Economics and Business
Transportation
Security
Agriculture
Environment and Rural Affairs
Education
Energy
Health and Human Services
Series 1
Series 1
0% 5% 10% 15% 20% 25% 30% 35% 40%
Sport
Culture
Justice, Labor
Defense
Housing and Urban Development
Transportation
International relations
Commerce
Environment and Rural Affairs
Media
Economics and Business
Security
Agriculture
Energy
Health and Human Services
Education
Series 1
Series 1
YOUTH FOR GLOBAL GOALS
Which issues millennials care about the most? Let’s see if the young generation is aware of the
Sustainable Development Goals that were adopted in September, from which channels they learn
about it and which issue they choose as their priority.
Do you know what the
Sustainable Development Goals (SDGs) are?
46%

55%
YES
NO ASIAPACIFIC
CENTRAL&
EASTERNEUROPE
LATINAMERICA
WESTERNEUROPE&

NORTHAMERICA
AFRICA
MIDDLEEAST&

NORTHAFRICA
34%

66%
48%

52%
42%

58%
40%

60%
60%

40%
45%

55%
GLOBALLY
How do you know about the
Sustainable Development Goals?
ASIAPACIFIC
CENTRAL&
EASTERNEUROPE
LATINAMERICA
WESTERNEUROPE&

NORTHAMERICA
AFRICA
MIDDLEEAST&

NORTHAFRICA
AIESEC31%
University26%
TV/Radio10%
GLOBALLY
35%
19%
11%
AIESEC
University
Friends
31%
30%
14%
AIESEC
University
TV/Radio
31%
23%
11%
AIESEC
University
TV/Radio
32%
24%
11%
AIESEC
University
TV/Radio
39%
24%
9%
University
AIESEC
UN Website
38%
23%
7%
AIESEC
University
Friends
Choose top 3 Sustainable
Development Goals that you would act upon?
11,5% 16,8%
7,7%
8,0%
4,5% 5,9%
1,7%
10,1%
3,5%
2,3%
5,9% 3,8%
3,8% 3,1%
6,2%
2,8%
2,0%
GLOBALLY
Choose top 3 Sustainable
Development Goals that you would act upon?
9,1% 16,1%
7,0%
7,7%
4,6% 7,0%
1,7%
11,2%
3,5%
3,8%
4,9% 4,2%
3,2% 2,8%
6,9%
3,5%
2,7%
ASIAPACIFIC
Choose top 3 Sustainable
Development Goals that you would act upon?
11,8% 17,7%
7,6%
8,0%
4,5% 5,2%
1,4%
10,1%
3,1%
2,1%
6,9% 4,2%
3,8% 3,1%
5,9%
2,1%
2,1%
CENTRAL&EASTERN

EUROPE
Choose top 3 Sustainable
Development Goals that you would act upon?
9,1% 16,1%
7,0%
7,7%
4,6% 7,0%
1,7%
11,2%
3,5%
3,8%
4,9% 4,2%
3,2% 2,8%
6,9%
3,5%
2,7%
LATINAMERICA
Choose top 3 Sustainable
Development Goals that you would act upon?
9,7% 15,6%
10,1%
7,6%
5,6% 4,9%
1,7%
8,7%
2,8%
2,1%
7,3% 4,2%
5,9% 3,8%
6,6%
4,2%
1,7%
WESTERNEUROPE&

NORTHAMERICA
Choose top 3 Sustainable
Development Goals that you would act upon?
16,0% 12,2%
4,9%
8,7%
4,9% 7,3%
1,4%
11,8%
5,2%
1,7%
4,5% 3,1%
3,5% 2,8%
5,2%
1,7%
2,1%
AFRICA
Choose top 3 Sustainable
Development Goals that you would act upon?
14,6% 20,8%
5,2%
9,4%
3,5% 4,9%
1,0%
10,4%
2,1%
2,4%
5,6% 2,8%
2,8% 2,4%
8,7%
1,4%
2,1%
MIDDLEEAST&

NORTHAFRICA
Are you familiar with the
Sustainability policy of your country / territory?
YES

38%
NO

57%
5%

I DON’T CARE
ASIA PACIFIC
CENTRAL &
EASTERN EUROPE
LATIN AMERICA
WESTERN EUROPE &

NORTH AMERICA
AFRICA MIDDLE EAST &

NORTH AFRICA
YES

35%
YES

57%
8%

I DON’T CARE
YES

35%
YES

61%
4%

I DON’T CARE
YES

44%
YES

52%
4%

I DON’T CARE
YES

42%
YES

55%
3%

I DON’T CARE
YES

41%
YES

55%
4%

I DON’T CARE
YES

38%
YES

51%
11%

I DON’T CARE
LEADERSHIP
In AIESEC we believe that Leadership is the fundamental solution to achieve peace and fulfilment of
humankind potential. In order to get closer to this vision by 2030, we need young people to step up as
leaders to drive positive societal change. Therefore, it is imperative to understand who do young
people consider as their role-models as leaders and which characteristics do they value the most.
1,9% 1,6% 1,3% 1,2% 1,0%
7,8% 4,5% 3,4% 2,6% 2,5%
Name one person whom
you consider as a great leader
*based on the keywords search
What is the one characteristic
that makes this person a great leader?
*based on the keywords analysis
DETERMINATION
VISION
CARE
RESPONSIBILITY
COURAGE
EMPATHY
PASSION
CONFIDENCE
ENGAGEMENT
It is a universally known fact that for long-term change to be driven, the youth of today have to play a
key role in driving that change. But, how do we really sensitise the youth towards issues that matter?
How do we get crucial information to reach them effectively so that they listen, and then, act? We
attempted to understand what channels of engagement the youth of today rely on!
Which 3 channels do you use
the most to keep yourself informed on a day-to-day basis?
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
FacebookG
oogle
TV
E-new
spapersand
E-m
agazines
Friends/W
ord
ofm
outh
M
agazines/N
ew
spaper
W
hatsappInstagram
Tw
itter
O
thersocialm
edia
BlogsSnapchatLinkedInW
eChat
Idon'tliketo
lookforinform
ation
Series 2
Series 1
GLOBALLY
Which 3 channels do you use
the most to keep yourself informed on day-to-day basis?
ASIA PACIFIC
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
FacebookG
oogle
Friends/W
ord
ofm
outh
E-new
spapersand
E-m
agazines
TVInstagram
O
thersocialm
edia
M
agazines/N
ew
spaper
W
hatsapp
BlogsTw
itter
Idon'tliketo
lookforinform
ationSnapchatLinkedInW
eChat
Series 2
Series 1
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
FacebookG
oogle
TV
M
agazines/N
ew
spaper
Friends/W
ord
ofm
outh
E-new
spapersand
E-m
agazinesInstagramW
hatsappTw
itter
O
thersocialm
edia
BlogsSnapchatW
eChatLinkedIn
Idon'tliketo
lookforinform
ation
Se
Se
CENTRAL & EASTERN

EUROPE
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
TVFacebookW
hatsappG
oogle
M
agazines/N
ew
spaper
E-new
spapersand
E-m
agazines
Friends/W
ord
ofm
outhInstagram
Tw
itter
Blogs
O
thersocialm
ediaLinkedInSnapchatW
eChat
Idon'tliketo
lookforinform
ation
Se
Se
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Facebook
TV
E-new
spapersand
E-m
agazinesG
oogle
M
agazines/N
ew
spaper
W
hatsapp
Friends/W
ord
ofm
outhTw
itterInstagram
Blogs
O
thersocialm
ediaSnapchatLinkedIn
Idon'tliketo
lookforinform
ationW
eChat
Series 2
Series 1
Which 3 channels do you use
the most to keep yourself informed on day-to-day basis?
LATIN AMERICA AFRICA
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
FacebookG
oogle
TVW
hatsappInstagram
E-new
spapersand
E-m
agazines
Friends/W
ord
ofm
outhTw
itter
M
agazines/N
ew
spaperSnapchat
O
thersocialm
edia
BlogsLinkedIn
Idon'tliketo
lookforinform
ationW
eChat
Se
Se
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Facebook
spapersand
E-m
agazines
TV
G
oogle
Friends/W
ord
ofm
outh
M
agazines/N
ew
spaper
W
hatsappInstagram
Tw
itter
Blogs
O
thersocialm
ediaSnapchatLinkedIn
Idon'tliketo
lookforinform
ationW
eChat
Series 2
Series 1
Which 3 channels do you use
the most to keep yourself informed on day-to-day basis?
WESTERN EUROPE &

NORTH AMERICA
MIDDLE EAST &

NORTH AFRICA
What are the 3 most trusted
sources you look up to to get information?
GLOBALLY
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Academ
icInstitutions(Professor,
Parents/Relatives
Friends
Thoughtleaders
G
overnm
ent
Coach
/M
entorBloggersColleagues
Publicfigures(Celebrities,Athletes,
Seniorm
anagers
Series 2
Series 1
What are the 3 most trusted
sources you look up to to get information?
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Academ
icInstitutions(Professor,
Parents/Relatives
Friends
Thoughtleaders
G
overnm
ent
Coach
/M
entorBloggersColleagues
Seniorm
anagers
Publicfigures(Celebrities,Athletes,
Series 2
Series 1
ASIA PACIFIC
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Academ
icInstitutions(Professor,
Parents/Relatives
Friends
G
overnm
ent
Thoughtleaders
Coach
/M
entorColleaguesBloggers
Publicfigures(Celebrities,Athletes,
Seniorm
anagers
Series 2
Series 1
CENTRAL & EASTERN
EUROPE
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Academ
icInstitutions(Professor,
Parents/Relatives
Thoughtleaders
Friends
Coach
/M
entor
G
overnm
entBloggersColleagues
Seniorm
anagers
Publicfigures(Celebrities,Athletes,
Series 2
Series 1
What are the 3 most trusted
sources you look up to to get information?
LATIN AMERICA AFRICA
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Academ
icInstitutions(Professor,
Parents/Relatives
Friends
G
overnm
ent
Coach
/M
entor
ThoughtleadersBloggersColleagues
Publicfigures(Celebrities,Athletes,
Seniorm
anagers
Series 2
Series 1
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Academ
icInstitutions(Professor,
Parents/Relatives
Friends
Thoughtleaders
G
overnm
ent
Coach
/M
entorBloggers
Publicfigures(Celebrities,Athletes,Colleagues
Seniorm
anagers
Series 2
Series 1
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Academ
icInstitutions(Professor,
Parents/Relatives
Friends
Thoughtleaders
G
overnm
entColleagues
Coach
/M
entorBloggers
Seniorm
anagers
Publicfigures(Celebrities,Athletes,
Series 2
Series 1
What are the 3 most trusted
sources you look up to to get information?
WESTERN EUROPE &

NORTH AMERICA
MIDDLE EAST &

NORTH AFRICA
Which of the statements

relates to you the most?
35%
20%
39%
5%
1%
I live on my smartphone and I find it convenient
I live on my smartphone and I find it harmful
I'm not dependent on my smartphone
I don't have a smartphone
I don't have a mobile
ASIAPACIFIC
CENTRAL&
EASTERNEUROPE
LATINAMERICA
WESTERNEUROPE&

NORTHAMERICA
AFRICA
MIDDLEEAST&

NORTHAFRICA
24%
26%
44%
6%
1%
45%
11%
35%
7%
2%
44%
18%
33%
4%
1%
27%
26%
44%
3%
0%
20%
22%
50%
6%
2%
35%
24%
38%
3%
0%
EDUCATION
Based on the previous YouhtSpeak 1.0 insights : Education is the burning issue for Millennials. We
know that millennials prefer experiential learning to have a real hands-on experience. Has the
situation changed? Which formats of experiential learning do they prefer and what does it mean for
the potential employers and educational institutions?
What do you see as
the biggest benefit of studying in university/college?
Acquiring useful 

knowledge
Getting a diploma for
a higher status in the society
Acquiring skills
to prepare for a career
Building a network
of friends and contacts
Becoming self aware on
what I want to do next
I don't see any benefits
14%
25%
29%
19%
12%
2%
GLOBALLY
17%
23%
26%
17%
14%
3%
ASIA PACIFIC
13%
20%
28%
23%
14%
3%
CENTRAL &

EASTERN EUROPE
10%
34%
32%
16%
8%
1%
LATIN

AMERICA
What do you see as
the biggest benefit of studying in university/college?
Acquiring useful 

knowledge
Getting a diploma for
a higher status in the society
Acquiring skills
to prepare for a career
Building a network
of friends and contacts
Becoming self aware on
what I want to do next
I don't see any benefits
14%
27%
33%
17%
9%
1%
WESTERN EUROPE &

NORTH AMERICA
11%
31%
29%
17%
12%
1%
AFRICA
24%
17%
27%
21%
9%
3%
MIDDLE EAST &

NORTH AFRICA
Which one of these
practical learning experiences would you like to have in order to
grow personally and professionally?
12%
19%
24%
32%
6%
7%
Sales
Study tours Workshops Volunteering
Exchange Conferences Case studies
GLOBALLY
18%
13%
16%
36%
8%
9%
Sales
ASIA PACIFIC
18%
16%
24%
25%
8%
9%
Sales
CENTRAL &
EASTERN EUROPE
20%
9%
20%
40%
6%
5%
Sales
LATIN AMERICA
15%
16%
21%
32%
6%
10%
Sales
WESTERN EUROPE &

NORTH AMERICA
19%
18%
21%
21%
12%
9%
Sales
AFRICA
12%
19%
24%
32%
6%
7%
Sales
MIDDLE EAST &

NORTH AFRICA
Are you a volunteer?
GLOBALLY
ASIAPACIFIC
CENTRAL&
EASTERNEUROPE
LATINAMERICA
WESTERNEUROPE&

NORTHAMERICA
AFRICA
MIDDLEEAST&

NORTHAFRICA
56%

44%
YES
NO
46%

54%
54%

46%
68%

32%
45%

56%
62%

38%
68%

32%
www.youthspeak.aiesec.org

www.aiesec.org
Download YouthSpeak 1.0 Report
Contact: dmitriyd@ai.aiesec.org

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Youthspeak Survey Preliminary Findings

  • 1. Preliminary 
 Findings 
 Report Global Youth Movement and Youth Insight Survey powered by
  • 2. On September 25th,The 193-Member United Nations General Assembly has formally adopted the 2030 Agenda for Sustainable Development, along with a set of bold, new Global Goals
  • 3. Just 3 months after, AIESEC became the first NGO to organize an 3-days event at the UN HQ -The Youth Action Summit- uniting young people with the private, public and civil society sector to define the role of youth in achieving the SDGs and AIESEC’s commitment towards to make it happen.
  • 4. The Way the World will be Shaped by 2030 Depends on Us [Youth] YouthSpeak 2.0 Theme of the year
  • 5. How can we engage Millennials to take action? YouthSpeak 2.0 Question of the year
  • 6. DRIVERS IN LIFE What is the decision making process for the millennials? What do they consider first? What drives them in life? In order to answer this 
 question we’ve built the YouthSpeak survey consisted of the following blocks: WORLD IN 2030 How do young people envision their future? What’s the state of the world in 2030? What is important for them by that year? YOUTH FOR GLOBAL GOALS The Global Goals Agenda is a plan for humanity to build a better world in the future. Do young people know about this plan? If yes, from where? What’s their attitude towards the SDGs? LEADERSHIP To mobilise young people to take action, a certain type of leadership is needed. What are the characteristics young people want to see in leaders of today? EDUCATION Education is the most important issue for young people (based on YouthSpeak 1.0). To find the answer to our question, we need to dig deeper to understand what experiential learning means for young people? ENGAGEMENT Where do we find Millennials, whom they trust the most? What’s their attitude towards technology?
  • 7. 160 292
responses globally 57 959 ASIA PACIFIC 32 704 CENTRAL & EASTERN EUROPE 25 974 LATIN AMERICA 16 393 AFRICA 14 566 WESTERN EUROPE & NORTH AMERICA 12635 MIDDLE EAST & NORTH AFRICA
  • 9. GENDER 45%55% 65% 35% ASIA PACIFIC 51% 48% CENTRAL & EASTERN EUROPE 55% 45% LATIN AMERICA 45% 55% AFRICA 58% 42% WESTERN EUROPE &
 NORTH AMERICA 55% 45% MIDDLE EAST &
 NORTH AFRICA
  • 10. AGE 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Under 16 16-19 20-22 23-24 25-27 28-30 Over 30 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Under 16 16-19 20-22 23-24 25-27 28-30 Over 30 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Under 16 16-19 20-22 23-24 25-27 28-30 Over 30 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% Under 16 16-19 20-22 23-24 25-27 28-30 Over 30 0% 10% 20% 30% 40% 50% 60% Under 16 16-19 20-22 23-24 25-27 28-30 Over 30 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% Under 16 16-19 20-22 23-24 25-27 28-30 Over 30 0% 10% 20% 30% 40% 50% 60% Under 16 16-19 20-22 23-24 25-27 28-30 Over 30 CENTRAL& EASTERNEUROPE WESTERNEUROPE&
 NORTHAMERICA MIDDLEEAST&
 NORTHAFRICA ASIAPACIFICLATINAMERICAAFRICA
  • 11. DRIVERS IN LIFE Based on the results of the YouthSpeak 1.0 report, Millennials are willing to live a meaningful life. They challenge the status quo, while striving to achieve a bigger purpose and live their life to the fullest. To understand how they want to be engaged to take actions, one must understand their drivers in life.
  • 12. Which 3 motives (both internal and external) drive you the most in life? GLOBALLY 00% 20% 40% 60% 80% 100% 120% Other Social Status Power and Authority Recognition Curiosity Spiritual Values Sense of adventure Sense of contribution Satisfaction Work / Life Balance Responsibility Freedom Achievement Financial Success Friends Love Purpose in life Family Series 1 Series 2
  • 13. Which 3 motives (both internal and external) drive you the most in life? ASIA PACIFIC CENTRAL & EASTERN EUROPE 0% 20% 40% 60% 80% 100% 120% Other Social Status Power and Authority Recognition Sense of contribution Curiosity Spiritual Values Responsibility Satisfaction Work / Life Balance Sense of adventure Financial Success Freedom Achievement Friends Purpose in life Love Family Series 1 Series 2 0% 20% 40% 60% 80% 100% 1 Other Social Status Power and Authority Spirituall Values Curiosity Sense of contribution Recognition Sense of adventure Work / Life Balance Satisfaction Freedom Responsibility Achievement Financial Success Love Friends Purpose in life Family
  • 14. 0% 20% 40% 60% 80% 100% 1 Other Social Status Curiosity Power and Authority Satisfaction Recognition Sense of adventure Freedom Sense of contribution Work / Life Balance Spiritual Values Responsibility Friends Love Achievement Financial Success Purpose in life Family 00% 20% 40% 60% 80% 100% 120% Other Social Status Power and Authority Recognition Curiosity Sense of adventure Achievement Responsibility Work / Life Balance Satisfaction Financial Success Freedom Spiritual Values Friends Sense of contribution Love Purpose in life Family Series 1 Series 2 Which 3 motives (both internal and external) drive you the most in life? LATIN AMERICA AFRICA
  • 15. 00% 20% 40% 60% 80% 100% 1 Other Power and Authority Social Status Recognition Curiosity Sense of contribution Spiritual Values Satisfaction Work / Life Balance Financial Success Responsibility Freedom Sense of adventure Friends Love Achievement Purpose in life Family 00% 20% 40% 60% 80% 100% 120% Other Social Status Power and Authority Spiritual Values Recognition Responsibility Financial Success Sense of adventure Sense of contribution Work / Life Balance Satisfaction Curiosity Freedom Achievement Purpose in life Friends Love Family Series 1 Series 2 Which 3 motives (both internal and external) drive you the most in life? WESTERN EUROPE & NORTH AMERICA MIDDLE EAST &
 NORTH AFRICA
  • 16. If you could be paid for
 anything, what would you do? TRAVEL BUILD TEACH HELP *based on the keywords analysis
  • 17. What is most important for you in the first 5 years after graduation for your career? 0% 2% 4% 6% 8% 10% 12% 14% 16% 18% Training opportunities Work-life balance Salary / Compensation Challenging work Constant learning Employer with a strong brand Meaningful work Global opportunities Alignment with area of study Series 1 Series 1 GLOBALLY
  • 18. What is most important for you in the first 5 years after graduation for your career? 0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20% Training opportunities Work-life balance Salary / Compensation Challenging work Constant learning Employer with a strong brand Meaningful work Global opportunities Alignment with area of study Series 1 Series 1 0% 2% 4% 6% 8% 10% 12% 14% 16% 18% Training opportunities Work-life balance Salary / Compensation Challenging work Constant learning Employer with a strong brand Meaningful work Global opportunities Alignment with area of study Series 1 Series 1 ASIA PACIFIC CENTRAL & EASTERN
 EUROPE
  • 19. What is most important for you in the first 5 years after graduation for your career? LATIN AMERICA AFRICA 0% 5% 10% 15% 20% 25% Training opportunities Work-life balance Salary / Compensation Challenging work Constant learning Employer with a strong brand Meaningful work Global opportunities Alignment with area of study Series 1 Series 1 0% 2% 4% 6% 8% 10% 12% 14% 16% 18% Training opportunities Work-life balance Salary / Compensation Challenging work Constant learning Employer with a strong brand Meaningful work Global opportunities Alignment with area of study Series 1 Series 1
  • 20. What is most important for you in the first 5 years after graduation for your career? WESTERN EUROPE &
 NORTH AMERICA MIDDLE EAST &
 NORTH AFRICA 0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20% Training opportunities Work-life balance Salary / Compensation Challenging work Constant learning Employer with a strong brand Meaningful work Global opportunities Alignment with area of study Series 1 Series 1 0% 5% 10% 15% 20% 25% Training opportunities Work-life balance Salary / Compensation Challenging work Constant learning Employer with a strong brand Meaningful work Global opportunities Alignment with area of study Series 1 Series 1
  • 21. WORLD IN 2030 In September this year, the United Nations adopted the new global agenda for sustainable development in New York. The UN member states, governments, business, experts and leaders committed to address 17 global goals in the next 15 years for a better world. Young people will play a key role on the way to make it happen. But what do they envision in 15 years from now?
  • 22. Do you think your society
 will be in a better or worse state 15 years from now? 68% 32% GLOBALLY BETTER WORSE 64% 36% Asia Pacific Africa 67% 33% 77% 23% Western Europe & 
 North America Eastern & 
 Central Europe 74% 26% Latin America Middle East &
 North Africa 63% 37% 51% 49%
  • 23. Where do you see yourself working in 10 years from now? GLOBALLY ASIA PACIFIC CENTRAL & EASTERN EUROPE LATIN AMERICA WESTERN EUROPE &
 NORTH AMERICA AFRICA MIDDLE EAST &
 NORTH AFRICA 12% 16% 5% 7% 23% 10% 7% 8% 2% 10% 9% 22% 6% 6% 25% 11% 9% 6% 1%5% 8% 11% 5% 9% 31% 10% 13% 6% 1%6% 18% 9% 5% 8% 24% 7% 12% 8% 2% 7% 10% 18% 4% 6% 26% 9% 17% 5%2%3% 7% 17% 5% 4% 27% 10% 11% 10% 2%7% 10% 17% 5% 7% 26% 10% 11% 6% 2%6% Small or Medium Enterprise Business Start up Social Start up National Corporation Multinational Corporation Government NGOs / Foundations Academia / Educational institutions Sports Culture / Art
  • 24. From the respondents that chose “NGOs”, here are the SDGs they would like to work for: ASIA PACIFIC CENTRAL & EASTERN EUROPE LATIN AMERICA WESTERN EUROPE &
 NORTH AMERICA AFRICA MIDDLE EAST &
 NORTH AFRICA GLOBALLY
  • 25. From the respondents that chose “Government”, here are the departments they would like to work for GLOBALLY ASIA PACIFIC CENTRAL & EASTERN EUROPE LATIN AMERICA WESTERN EUROPE &
 NORTH AMERICA AFRICA MIDDLE EAST &
 NORTH AFRICA Health & Human Services 15% International Relations 14% Justice11% 19% 13% 12% International Relations Economics & 
 Business Justice 19% 12% 11% Health & Human
 Services Education International Relations 19% 17% 14% Justice International
 Relations Health & Human
 Services 24% 18% 10% International Relations Health & Human
 Services Justice 13% 12% 11% Economics &
 Business International
 Relations Health & Human
 Services 18% 17% 11% Education Health & Human
 Services International
 Relations
  • 26. From the respondents who chose “Small/Medium Enterprise, Business/Social Start up, National/Multinational Corporation”, here are the industries they would like to work for: ASIAPACIFIC CENTRAL& EASTERNEUROPE LATINAMERICA WESTERNEUROPE&
 NORTHAMERICA AFRICA MIDDLEEAST&
 NORTHAFRICA BUSINESS SERVICES 18% FINANCIAL SERVICES 9% HEALTH SERVICES 8% BUSINESS SERVICES FINANCIAL SERVICES EDUCATION BUSINESS SERVICES HEALTH SERVICES FINANCIAL SERVICES BUSINESS SERVICES FINANCIAL SERVICES COMPUTER & ELECTRONICS BUSINESS SERVICES FINANCIAL SERVICES AGRICULTURE & MINING BUSINESS SERVICES FINANCIAL SERVICES HEALTH SERVICES BUSINESS SERVICES FINANCIAL SERVICES HEALTH SERVICES 18% 9% 8% 20% 10% 9% 15% 8% 8% 15% 14% 9% 17% 10% 8% 20% 9% 9%
  • 27. From the respondents who chose “Academic Institutions”, here are the roles they would like to work in: ASIAPACIFIC CENTRAL& EASTERNEUROPE LATINAMERICA WESTERNEUROPE&
 NORTHAMERICA AFRICA MIDDLEEAST&
 NORTHAFRICA PROFESSOR 38% RESEARCHER 27% LECTURER 9% PROFESSOR RESEARCHER LECTURER PROFESSOR RESEARCHER LECTURER RESEARCHER PROFESSOR LECTURER LECTURER PROFESSOR RESEARCHER PROFESSOR RESEARCHER LECTURER PROFESSOR LECTURER RESEARCHER 38% 26% 15% 29% 27% 25% 60% 24% 5% 40% 37% 12% 30% 28% 23% 48% 20% 18%
  • 28. Which issue would you be interested in tackling through volunteering abroad? GLOBALLY ASIA PACIFIC CENTRAL & EASTERN EUROPE LATIN AMERICA WESTERN EUROPE &
 NORTH AMERICA AFRICA MIDDLE EAST &
 NORTH AFRICA
  • 29. When you think about the future of the world, what is your biggest fear? 1 Lack of humanity 2 War 3 Climate change 4 Lack of resources 5 Corruption
  • 30. Who do you think has the strongest ability to influence society? 36% 14%6% 21% 17% 2%4% Government Private sector (Business) Non governmental organisations (NGOs) Youth led organisations Individuals No one 36% 14%6% 21% 17% 2%4% Government Private sector (Business) Non governmental organisations (NGOs) Youth led organisations Individuals No one ASIA PACIFIC CENTRAL & EASTERN EUROPE LATIN AMERICA WESTERN EUROPE &
 NORTH AMERICA AFRICA MIDDLE EAST &
 NORTH AFRICA 42% 12% 7% 16% 15% 3%5% 35% 10% 6% 25% 19% 2%3% 39% 25% 5% 11% 13% 2%5% 35% 26% 5% 9% 16% 2%7% 31% 9% 7% 28% 21% 2%2% 26% 8% 8% 32% 19% 3%4%
  • 31. Where do you see
 the use of technology the most? 0% 5% 10% 15% 20% 25% Sport Culture International relations Justice, Labor Commerce Media Transportation Defense Housing and Urban Development Economics and Business Security Environment and Rural Affairs Energy Agriculture Education Health and Human Services Series 1 Series 1
  • 32. Where do you see
 the use of technology the most? 0% 5% 10% 15% 20% 25% 30% Sport Culture Commerce Media International relations Justice, Labor Defense Transportation Housing and Urban Development Security Economics and Business Environment and Rural Affairs Agriculture Energy Education Health and Human Services Series 1 Series 1 0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20% Sport Culture International relations Commerce Media Housing and Urban Development Justice, Labor Transportation Defense Security Economics and Business Environment and Rural Affairs Energy Health and Human Services Agriculture Education Series 1 Series 1 ASIA PACIFIC CENTRAL & EASTERN
 EUROPE
  • 33. 0% 5% 10% 15% 20% 25% 30% Sport Culture Justice, Labor International relations Housing and Urban Development Transportation Environment and Rural Affairs Media Defense Commerce Economics and Business Security Energy Health and Human Services Education Agriculture Series 1 Series 1 0% 5% 10% 15% 20% 25% 30% 35% Sport Defense International relations Culture Justice, Labor Commerce Transportation Economics and Business Media Housing and Urban Development Security Environment and Rural Affairs Agriculture Energy Health and Human Services Education Series 1 Series 1 Where do you see
 the use of technology the most? LATIN AMERICA AFRICA
  • 34. Where do you see
 the use of technology the most? WESTERN EUROPE &
 NORTH AMERICA MIDDLE EAST &
 NORTH AFRICA 0% 5% 10% 15% 20% 25% 30% Sport Culture Commerce Defense Justice, Labor Media Housing and Urban Development International relations Economics and Business Transportation Security Agriculture Environment and Rural Affairs Education Energy Health and Human Services Series 1 Series 1 0% 5% 10% 15% 20% 25% 30% 35% 40% Sport Culture Justice, Labor Defense Housing and Urban Development Transportation International relations Commerce Environment and Rural Affairs Media Economics and Business Security Agriculture Energy Health and Human Services Education Series 1 Series 1
  • 35. YOUTH FOR GLOBAL GOALS Which issues millennials care about the most? Let’s see if the young generation is aware of the Sustainable Development Goals that were adopted in September, from which channels they learn about it and which issue they choose as their priority.
  • 36. Do you know what the Sustainable Development Goals (SDGs) are? 46%
 55% YES NO ASIAPACIFIC CENTRAL& EASTERNEUROPE LATINAMERICA WESTERNEUROPE&
 NORTHAMERICA AFRICA MIDDLEEAST&
 NORTHAFRICA 34%
 66% 48%
 52% 42%
 58% 40%
 60% 60%
 40% 45%
 55% GLOBALLY
  • 37. How do you know about the Sustainable Development Goals? ASIAPACIFIC CENTRAL& EASTERNEUROPE LATINAMERICA WESTERNEUROPE&
 NORTHAMERICA AFRICA MIDDLEEAST&
 NORTHAFRICA AIESEC31% University26% TV/Radio10% GLOBALLY 35% 19% 11% AIESEC University Friends 31% 30% 14% AIESEC University TV/Radio 31% 23% 11% AIESEC University TV/Radio 32% 24% 11% AIESEC University TV/Radio 39% 24% 9% University AIESEC UN Website 38% 23% 7% AIESEC University Friends
  • 38. Choose top 3 Sustainable Development Goals that you would act upon? 11,5% 16,8% 7,7% 8,0% 4,5% 5,9% 1,7% 10,1% 3,5% 2,3% 5,9% 3,8% 3,8% 3,1% 6,2% 2,8% 2,0% GLOBALLY
  • 39. Choose top 3 Sustainable Development Goals that you would act upon? 9,1% 16,1% 7,0% 7,7% 4,6% 7,0% 1,7% 11,2% 3,5% 3,8% 4,9% 4,2% 3,2% 2,8% 6,9% 3,5% 2,7% ASIAPACIFIC
  • 40. Choose top 3 Sustainable Development Goals that you would act upon? 11,8% 17,7% 7,6% 8,0% 4,5% 5,2% 1,4% 10,1% 3,1% 2,1% 6,9% 4,2% 3,8% 3,1% 5,9% 2,1% 2,1% CENTRAL&EASTERN
 EUROPE
  • 41. Choose top 3 Sustainable Development Goals that you would act upon? 9,1% 16,1% 7,0% 7,7% 4,6% 7,0% 1,7% 11,2% 3,5% 3,8% 4,9% 4,2% 3,2% 2,8% 6,9% 3,5% 2,7% LATINAMERICA
  • 42. Choose top 3 Sustainable Development Goals that you would act upon? 9,7% 15,6% 10,1% 7,6% 5,6% 4,9% 1,7% 8,7% 2,8% 2,1% 7,3% 4,2% 5,9% 3,8% 6,6% 4,2% 1,7% WESTERNEUROPE&
 NORTHAMERICA
  • 43. Choose top 3 Sustainable Development Goals that you would act upon? 16,0% 12,2% 4,9% 8,7% 4,9% 7,3% 1,4% 11,8% 5,2% 1,7% 4,5% 3,1% 3,5% 2,8% 5,2% 1,7% 2,1% AFRICA
  • 44. Choose top 3 Sustainable Development Goals that you would act upon? 14,6% 20,8% 5,2% 9,4% 3,5% 4,9% 1,0% 10,4% 2,1% 2,4% 5,6% 2,8% 2,8% 2,4% 8,7% 1,4% 2,1% MIDDLEEAST&
 NORTHAFRICA
  • 45. Are you familiar with the Sustainability policy of your country / territory? YES
 38% NO
 57% 5%
 I DON’T CARE ASIA PACIFIC CENTRAL & EASTERN EUROPE LATIN AMERICA WESTERN EUROPE &
 NORTH AMERICA AFRICA MIDDLE EAST &
 NORTH AFRICA YES
 35% YES
 57% 8%
 I DON’T CARE YES
 35% YES
 61% 4%
 I DON’T CARE YES
 44% YES
 52% 4%
 I DON’T CARE YES
 42% YES
 55% 3%
 I DON’T CARE YES
 41% YES
 55% 4%
 I DON’T CARE YES
 38% YES
 51% 11%
 I DON’T CARE
  • 46. LEADERSHIP In AIESEC we believe that Leadership is the fundamental solution to achieve peace and fulfilment of humankind potential. In order to get closer to this vision by 2030, we need young people to step up as leaders to drive positive societal change. Therefore, it is imperative to understand who do young people consider as their role-models as leaders and which characteristics do they value the most.
  • 47. 1,9% 1,6% 1,3% 1,2% 1,0% 7,8% 4,5% 3,4% 2,6% 2,5% Name one person whom you consider as a great leader *based on the keywords search
  • 48. What is the one characteristic that makes this person a great leader? *based on the keywords analysis DETERMINATION VISION CARE RESPONSIBILITY COURAGE EMPATHY PASSION CONFIDENCE
  • 49. ENGAGEMENT It is a universally known fact that for long-term change to be driven, the youth of today have to play a key role in driving that change. But, how do we really sensitise the youth towards issues that matter? How do we get crucial information to reach them effectively so that they listen, and then, act? We attempted to understand what channels of engagement the youth of today rely on!
  • 50. Which 3 channels do you use the most to keep yourself informed on a day-to-day basis? 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% FacebookG oogle TV E-new spapersand E-m agazines Friends/W ord ofm outh M agazines/N ew spaper W hatsappInstagram Tw itter O thersocialm edia BlogsSnapchatLinkedInW eChat Idon'tliketo lookforinform ation Series 2 Series 1 GLOBALLY
  • 51. Which 3 channels do you use the most to keep yourself informed on day-to-day basis? ASIA PACIFIC 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% FacebookG oogle Friends/W ord ofm outh E-new spapersand E-m agazines TVInstagram O thersocialm edia M agazines/N ew spaper W hatsapp BlogsTw itter Idon'tliketo lookforinform ationSnapchatLinkedInW eChat Series 2 Series 1 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% FacebookG oogle TV M agazines/N ew spaper Friends/W ord ofm outh E-new spapersand E-m agazinesInstagramW hatsappTw itter O thersocialm edia BlogsSnapchatW eChatLinkedIn Idon'tliketo lookforinform ation Se Se CENTRAL & EASTERN
 EUROPE
  • 54. What are the 3 most trusted sources you look up to to get information? GLOBALLY 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Academ icInstitutions(Professor, Parents/Relatives Friends Thoughtleaders G overnm ent Coach /M entorBloggersColleagues Publicfigures(Celebrities,Athletes, Seniorm anagers Series 2 Series 1
  • 55. What are the 3 most trusted sources you look up to to get information? 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Academ icInstitutions(Professor, Parents/Relatives Friends Thoughtleaders G overnm ent Coach /M entorBloggersColleagues Seniorm anagers Publicfigures(Celebrities,Athletes, Series 2 Series 1 ASIA PACIFIC 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Academ icInstitutions(Professor, Parents/Relatives Friends G overnm ent Thoughtleaders Coach /M entorColleaguesBloggers Publicfigures(Celebrities,Athletes, Seniorm anagers Series 2 Series 1 CENTRAL & EASTERN EUROPE
  • 56. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Academ icInstitutions(Professor, Parents/Relatives Thoughtleaders Friends Coach /M entor G overnm entBloggersColleagues Seniorm anagers Publicfigures(Celebrities,Athletes, Series 2 Series 1 What are the 3 most trusted sources you look up to to get information? LATIN AMERICA AFRICA 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Academ icInstitutions(Professor, Parents/Relatives Friends G overnm ent Coach /M entor ThoughtleadersBloggersColleagues Publicfigures(Celebrities,Athletes, Seniorm anagers Series 2 Series 1
  • 58. Which of the statements
 relates to you the most? 35% 20% 39% 5% 1% I live on my smartphone and I find it convenient I live on my smartphone and I find it harmful I'm not dependent on my smartphone I don't have a smartphone I don't have a mobile ASIAPACIFIC CENTRAL& EASTERNEUROPE LATINAMERICA WESTERNEUROPE&
 NORTHAMERICA AFRICA MIDDLEEAST&
 NORTHAFRICA 24% 26% 44% 6% 1% 45% 11% 35% 7% 2% 44% 18% 33% 4% 1% 27% 26% 44% 3% 0% 20% 22% 50% 6% 2% 35% 24% 38% 3% 0%
  • 59. EDUCATION Based on the previous YouhtSpeak 1.0 insights : Education is the burning issue for Millennials. We know that millennials prefer experiential learning to have a real hands-on experience. Has the situation changed? Which formats of experiential learning do they prefer and what does it mean for the potential employers and educational institutions?
  • 60. What do you see as the biggest benefit of studying in university/college? Acquiring useful 
 knowledge Getting a diploma for a higher status in the society Acquiring skills to prepare for a career Building a network of friends and contacts Becoming self aware on what I want to do next I don't see any benefits 14% 25% 29% 19% 12% 2% GLOBALLY 17% 23% 26% 17% 14% 3% ASIA PACIFIC 13% 20% 28% 23% 14% 3% CENTRAL &
 EASTERN EUROPE 10% 34% 32% 16% 8% 1% LATIN
 AMERICA
  • 61. What do you see as the biggest benefit of studying in university/college? Acquiring useful 
 knowledge Getting a diploma for a higher status in the society Acquiring skills to prepare for a career Building a network of friends and contacts Becoming self aware on what I want to do next I don't see any benefits 14% 27% 33% 17% 9% 1% WESTERN EUROPE &
 NORTH AMERICA 11% 31% 29% 17% 12% 1% AFRICA 24% 17% 27% 21% 9% 3% MIDDLE EAST &
 NORTH AFRICA
  • 62. Which one of these practical learning experiences would you like to have in order to grow personally and professionally? 12% 19% 24% 32% 6% 7% Sales Study tours Workshops Volunteering Exchange Conferences Case studies GLOBALLY 18% 13% 16% 36% 8% 9% Sales ASIA PACIFIC 18% 16% 24% 25% 8% 9% Sales CENTRAL & EASTERN EUROPE 20% 9% 20% 40% 6% 5% Sales LATIN AMERICA 15% 16% 21% 32% 6% 10% Sales WESTERN EUROPE &
 NORTH AMERICA 19% 18% 21% 21% 12% 9% Sales AFRICA 12% 19% 24% 32% 6% 7% Sales MIDDLE EAST &
 NORTH AFRICA
  • 63. Are you a volunteer? GLOBALLY ASIAPACIFIC CENTRAL& EASTERNEUROPE LATINAMERICA WESTERNEUROPE&
 NORTHAMERICA AFRICA MIDDLEEAST&
 NORTHAFRICA 56%
 44% YES NO 46%
 54% 54%
 46% 68%
 32% 45%
 56% 62%
 38% 68%
 32%