2. Tier
130-50 oGIP R
E
Bulk SP Sales (2SP)
(Start up a 3rd)
Optimize OGX Processes
Marketing
Exchange
Optimising online marketing a
nd conversion
Building on-campus presence
and Evolve Virtual Brand Influ
ence and Reach
Media Relations and Showcas
ing (whitepapers, articles, blo
gs etc.)
National PR/Youth Alliances
3. Content Flow
MC Planning for Tier 1
Optimizing Processes
Attracting Matching
Delivering Great Partnerships
4. MC Planning for Tier 1
Goal
Product
and
Partner
Planning
Backwards
planning &
strategy
planning
Implementation
Planning