1. oGIP: Goal Product & Partner planning: Tier 3

2. Overview MC Planning for Tier 3
Goal Product
and Partner
Planning
Backwards
planning &
strategy
planning
Implementation
Planning

3. MC Planning for Tier 3
Let’s see how we plan our goals for oGIP,
our product/market strategy
& the suppliers we need to deliver this in tier 3!

4. Objectives
I know my MC goal
for oGIP
I know the break
down in products &
my suppliers
I know where the
growth will come
from (which LCs)

5. Goal Planning

6. Steps to determine overall MC goal
Understand
the past
performance
Define with
your MC the
focus
program
Define a first
ambition for
oGIP
Define focus
LCs for
oGIP (who
will jump?)
Define LCs
goals &
validate
national
goal
Cross check
with LC and
MC goals in
other
programs

7. Focus LCs &
LC Goals
 Define which out of all your LCs will have
oGIP as a focus program and have the
capacity to jump in oGIP
 Understand their realisations in the past
term and determine an (initial) goals per
LC
 Check if the LC goals are able to add up
to the national ambition
 Ensure to align the goals with your LCs
when they are final

8. Cross check
with LC and
MC goals in
other
programs
 In the end, every LC needs to be focused
on one program, in which it will have the
highest jump
 Together as an MC you will need to be
aligned on the goals for all programs and
the LC goals across programs
 This way you will make sure that the LCs
you have, will actually focus on and have
the capacity to grow in your program
 Do this based on the OD model of your
entity!

9.  This result should look like this:
Cross check
with LC and
MC goals in
other
programs

10.  This result should look like this:
Cross check
with LC and
MC goals in
other
programs
GIP
Focused
LCs
GCDP
Focused
LCs

11. Tier 3 entities are recommended to have 1 focus
program!
LCs also have one focus program and are generally
not recommend to run all four programs
Also, we recommend to have the mature LCs focused
on oGIP since they have more capacity to grow the
program
NOTE

12. Wait!
We are not
there yet!
NOT
SO
FAST

13. Now we need to plan
In which products & with
which partners we will deliver
the goals!
We planned the initial overall goals…

14. Product & Supply Planning

15. Analyse past 3 years' data
about your EP realized profile
supply
EP Supply : Students and
graduate market,
backgrounds, age, grade,
major, languages, work
experience, etc
Analyse your previous year’s
global GIP realizations
according to sub products and
countries
Analyse Global previous GIP
realizations
Analyse customer feedback of
EPs realized (NPS or your
own feedback system)
Analyze Your External
Market
Analyze Internal
AIESEC Market
Analyze Customer
Feedback (NPS)
Analyze to understand
You can add to your analysis data about the external market, like trends and
market behaviors in your region - it gives you good insights. But it’s very
important go deeper on your entity previous realization. It gives you
accuracy and precision.

16. Entity PartnersSub-products
Define
Define your key country
partners for each sub-product
based on your realization
analysis (Top 3 sub-products
and top 10 countries you send
the most EPs to, growth rate,
global TN supply trend,
entities with high growth
rates, matching timeline etc.)
Take all your analysis and
compare external and internal
data. Who are the students you
can provide for TNs? Do
entities plan to raise these
TNs? Take a look at what
internal and external have in
common. Based on these
analysis, define your focus
sub-products.
How to define your focus
Reflect
Compare

17. Use the Market Place to see the go
als of all entities in sub-products!
NOTE 1
Analyze

18. Supply & Demand management in
GIP is very important!
Make sure you don’t attract students
you cannot match!
This means you need to balance what your market
needs, to what we actually can supply.
NOTE 2

19. Marketing!
Top Products in GIP
TeachingTeaching!

20. Tier 3 entities can best start running ONE
sub-product; either Teaching or Marketing
LCs should also run only one sub-product in their
LCs
Amount of SPs

21. Tier 3 runs oGIP in a beginner stage and therefore not
in high volume
As tier 3, you do not need actual partnerships,
moreover you should know WHO to send your EPs to!
Then you need to promote and attract EPs for these en
tities, and you need to be aware of the kind of TNs they
have to match with.
Amount of
suppliers

22. How?
Check Market place for top entities in
Marketing and Teaching
Check AFT for top entities with current forms in
Marketing and Teaching
Pick 2-4 entities
Email them you want to supply Eps,
Understand what TNs they raise.. So you are
aligned on the product and timeline
Attract EPs to send to these entities.

23. TN
Suppliers
 You know how much your Re goal is in every sub product!
 You know which students you need to attract for this product
 You know with with suppliers you want to set up GIP partnerships
to deliver this
 You know which LCs will focus on which product
The Result!
Product &
Market
Goals

24. oGIP: Goal Product & Partner planning: Tier 3