2. “Kind of” the Current State
“I’m running like crazy with all that processes… explore, global talent, promo, UR,
events, waaaaaaaaa, now I have to send internal newsletter too? Why god? Why
is this happening to me?
Well, it’s time to set this clear!
Why should I even bother?
I’ll be straight: Because…
It’s the greatest tool to spread the news of your LC to all the members,
making them feel the ownership of the whole LC and truly part of it.
Members learn news of the LC and not just news of their sector. It’s good
for them to get a general AIESEC knowledge and not be like “I know my
sector, I’m good at it. I have no idea what’s going on in other teams &
sectors…”
Demonstrating Integrity. Sharing the current news of the LC is the
definition of being clear and having the integrity to share what’s going on
in every aspect of the entity.
A great space for innovation, internal jokes, a true culture-shaper
A nice way to inform all members for upcoming important dates (e.g.
events, LC Meetings, Local Conferences, etc.)
Need more? Think more!
How can I improve?
Today just about anyone can produce a newsletter. However, not everyone can do
it well. Along with readability, the most important aspect of any newsletter is
content, content, content. This is where a great many newsletters fall down. You
can however enhance the quality of your newsletter by following a few guidelines
that I will present right away! But of course once again you should practice, practice
and practice!
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THE “WHY” OF INTERNAL NEWSLETTER
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3. sasa
What’s going on?
Here you can right important news of the LC. A
good idea to present what is happening in every
driver/sector is to split it like this:
Or it’s also very good to present the results of
the LC vs planned until now, so everyone to
know how are we going!
Simply create a graph, save it as an image and
insert it as an image in your newsletter.
Opportunities
What opportunities are there for your members
locally, nationally & internationally? Check
what’s going on in the network!
LC Meetings
Inform briefly what happened in your last LC
Meeting and inform about when is the next one!
4. Announcements
Announce all updates, news, things that you
want to share so as everyone to know!
Or even surveys, reports or anything that comes
from national level!
People are coming to the office while you’re
having EB Meeting? Not anymore, now they
know!
Recognitions
Recognitions is something that everyone likes!
It’s good to recognize the most hard-working
members or anyone that you think worth it!
External News
A section for our partners. Here you can
promote their announcement. It’s a good thing
for ERs to sell, so let them know!
5. Learning Point
You can use this section to name one learning
point! It can be something regarding AIESEC
Knowledge, or whatever you want your
members to learn!
Interns News
Interns arrived? Why not to be in the newsletter,
in order members to get to know them?
In that way they get more engaged! Of course
you can announce activities that you are
planning with the interns!
Funny Moments
Share the funny moments of the LC!
Make sure it’s funny or interesting for everyone
and not just for you! :D
Quote of the week
Share something relevant to the week!
Let it be motivational, inspiring, or whatever let
them learn something out of it!
6. GENERAL TIPS TO KEEP IN MIND
…coming out of experience! :P
Be careful when choosing a template. Make it beautiful enough, people won’t read it, or even pay
attention to it if it’s not nice, because it may turn out not easily readable.
Watch out for the amount of text that you are using. The purpose of newsletter is not to have big texts
that will overanalyze things. We want to get a summary of what’s going on.
Use as many pictures as possible. Pictures makes your newsletter vivid. Use your members’ faces, in
order to make them feel part of the LC and make them feel proud!
Regarding how often you should publish local newsletter, I believe at least once per 2 weeks. Usually
LCs are having LC Meetings once per 2 weeks. So let’s say, the schedule can look like this:
1st of month 8th of month 15th of month 22nd of month
LC Meeting Local Newsletter LC Meeting Local Newsletter
*In that way members will get informed for LC news every week!
Use English. It makes you more aligned with our organization, provides an international spirit, makes
your newsletter readable from your interns & let your members practice.
Make it funny & interesting. It’s all about content guys. If it’s not good & enjoyable enough,
members won’t even bother reading the news.
When using a link, hide it behind text. For example: “Don’t forget to like our Facebook page!”
Use our brand properly! Watch out for mistakes and use our visuals where possible.
Closing…
Getting to the essence of a newsletter, it should first of all attract attention and secondly be of
interest. There are the basic principles of any form of marketing and communication.
As local committees grow, local newsletters seems more and more important and useful for
spreading the news of the LC. Plus, if structured well, they can turn out a really useful channel
with multiple functions.
For any questions that may come up contact me at swkratis.papadopoulos@aiesec.net
“Spread the news people! ” SOKRATIS PAPADOPOULOS
MC MANAGER IM 2014
