1. Ahmad Tharwat Al-Sayed Hegazy
 Address: Block 226 – West of Arabilla, 5th Settelment
Cairo, Egypt.
 Residence: +202 – 2272 – 31 – 27
 Mobile: +2 010 – 834 – 15 – 14
 E-mail: ahmad.tharwat.hegazy@gmail.com
Personal Data:
 Date Of Birth: October 24th, 1985
 Marital Status: Married.
 Driving License: Valid till 2014.
 Governmental Obligation: Canceled.
 Military Service: Exempted.
Objective:
Acquiring a challenging career opportunity, related to my field of experience & education in the
Marketing, Brand Management or Business Development Fields within a reputable dynamic
organization enabling me to utilize my capabilities to the maximum and enrich my knowledge and
practical experience which will make a positive contribution to the company.
Brief of Working Experience:
 December 2011 till present
Mash Premiere Pharmaceuticals
 CNS Product Manager (Dec.2012 till Now)
 CNS Associate Product Manager (Dec. 2011 till Nov. 2012)
 August 2008 till November 2011.
(LEO Pharma™)
 From Jan 2010 till November 2011. “SFE Specialist”.
 From August 2008 – December 2009
“Medical Representative” on Dermatology line.
Brief of Education:
 MBA (Master of Business Administration) in AASTNT (Arab Academy for Science and
Technology and Navy Transport) (April 2009-April 2011)
 Graduate of Faculty of Pharmacy - Cairo University
 Bachelor Degree, New System
 Graduated in July 2008
 Grade: Very Good with Honor Degree.
 Graduated from Manarat Al-Qahira Secondary School, Nasr City
 With the grade of 96.47 % on 2003.

2. Job Responsibilities & Achievements
 Mash Premiere (CNS Product Management)
Performing the full marketing responsibilities of a product manager in the CNS line serving the
following markets
o Epilepsy: Oxaleptal Range
o ADHD: Attensera
o Neuropathies: Gabimash (Launched March 2012)
o Alzheimer’s Disease: Alzixa (Launched September 2012)
o Depression: Mirtimash (Newly Launched Feb 2013)
Current Responsibilities:
 Complying to the company’s vision and mission which aim to be one of the famous and well
reputable companies in the field of CNS with a great remarkable sounding among the
neurologists, neuro-psychiatrists and psychiatrists about the company’s products, credibility &
the high-standard quality of services delivered.
 Branding of the company and CNS portfolio in different occasions and fields (with internal
customers and external customers)
 Building reputable relations with Key Customers of Neurology & Psychiatry field all over
Egypt (Majorly KOLs, Heavy Prescribers and Potential doctors)
 Continuous feedback about the market dynamics, new trends of prescriptions, competitors’
activities, pharmacy feedback, commitment of field force to the promotional messages,
complains from physicians, recent updates……etc.
 Preparing marketing plans which helps in achieving the following objectives:
o Developing and executing promotional initiatives to profitably increase consumption
within budgeted parameters.
o Coordinate and monitor the implementation of marketing objectives, strategies,
advertising and promotion and ensure their execution.
o Evaluate the practicality and potential of new products and market development
o Identifying competitors (Brands & Generics) and their activities and market shares and
how to gain share from such market
o Identifying SWOT analysis for the product
 Designing and the promotional materials of the company’s products and ensuring how the
promotional ideas reflect the products’ major strengths and its unique selling points.
 Performing outdoor promotional activities with direct contact with customers such as:
Conferences Group Meetings, AV Actions, Round Table Discussions
 Develop, when applicable, implement and update product training to sales force on an ongoing
basis.
 Develop annual sales volume and profit forecasts, pricing and expense budgets.
 Forecast product requirements, identify potential supply issues, and develop contingency plans
 Participate in planning sales promotion and advertising in support of existing products, and
support the marketing manager in determining market strategies and sales tactics to achieve
product objectives.
 Ensure all business activities comply with the relevant Acts, legal demands and ethical
standards.
 Review complaints and suggestions relating to assigned products.
 Contribute to the achievement of sales, margin and market share annual goals.
 Identify & develop business building ideas and works with other business unit team members
to execute the plans that meet investment criteria.
 Coordinates product management with internal and external resources to achieve results
(product & market development, sales, market research, consultants and advertising agencies).
 Analyzes consumption and stock data and compares results to established objectives to assure
the effectiveness of marketing programs.
 Responsible for planning, developing & implementing marketing campaigns for the company’s
products.

3.  Develop Launch meeting preparations regarding new product launches either with external &
internal customers as follows:
o External Customers Launch meetings & standalones:
 Performing branding preparations in the avenue of the event of brand reminder, gifts,
branding outdoor aids (Roll Ups, Pop Ups, Flags)…etc.
 Writing the lectures of the speakers sponsoring the launch meeting
 Creating the invitations with the proper branding attractiveness
 Performing the company presentation talk in the avenue
o Internal Customers Launch Training:
 Preparing Medical Content for field force training
 Preparing the promotional aids for personal selling aspects for field force and
promotional activities as follows:
 Master Binder with its visual concept & marketing message and consequently outdoor
materials (Roll ups, Pop ups, Block notes, Gimmicks….etc.)
 Careful choosing of the clinical studies for the promotional campaign and what serve
the best and most suitable for the product.
 Reflecting the competitive edge of the product among its competitors (either brands or
generics)
 Carrying out medical training with full capacity covering the following items:
 Introduction to Target Human System (Example CNS)
 Main Disease of concern (Epilepsy, ADHD, Neuropathy, Alzheimer,
Depression & Psychiatric Diseases)
o Disease Definition
o Types
o Stages
o Impact on Patient’s QOL
o Impact on society
o Prevalence
o Diagnosis
o Management & Treatment
 Pharmacological Classes of Drugs Treating Disease
 Company Product Knowledge
 Marketing Overview
 Features and benefits sheet.
 Selling points and differential advantages versus competitors.
 Competitors.
o Trade name.
o Generic name.
o Company.
o Forms, packs, prices and concentrations.
o How to criticize and defeat against competitors
 Key Message
 Advertising materials.
 Recent clinical trials overview
 Conducting Role plays along with training department team.
New Responsibilities and Missions
 Responsible of Online Marketing of the company through company website as follows:
o Updating company portfolio of products (Newly Launched, Current & Upcoming products)
o Working on updating the layout of the website.
o Updating products’ images
o Working on implementing any marketing campaign for company’s products in the website.
 Responsible for online marketing of the company through social networks (Facebook)
 Responsible for Implementing SFE activities

4. Records & Achievements (till February 2013)
 Direct with Customers
o 10 AV Actions, 10 group meetings & RTDs
o 8 conferences (7 attended)
o 4 standalones ( 3 Local & International)
 Organizing & Attending (Sofitel Al-Jazeera, Cairo, 50 Doctors)
 Speakers:
o Prof.Dr.Tarek Tawfik
o Prof.Dr.Adel Hassanien
 Organizing & Attending (Suez Canal Annual Meeting, Ismailia, 35 Doctors)
 Chairman of Conference: Prof.Dr.Ahmad Osama
 Organizing (Grand Hayatt, Cairo, 70 Doctors)
 Chairman: Prof.Dr.Saher Hashem
 Speakers:
o Prof.Dr.Tarek Tawfik
o Prof.Dr.Mahmoud Haroun
o Prof.Dr.Ghareeb Fawy
 Organizing International Standalone in Crystal Hotel, Taksim square, Istanbul, Turkey
with 11 potential doctors being provided in entertainment program.
o Building KOL relations (Ongoing)
o 2 Grand Meetings
 Hilton Green Plaza Hotel - Alexandria
(Oxa Susp & Attensera)
 No. attendees: 40 doctor
 Al-Saraya Cruze Cairo (Gabimash)
 No. attendees: 50 doctors
 For internal employees
o 6 - 7 training waves
o 2 New Product Launch (Gabimash March 2012 & Alzixa September 2012)
o Finalizing & Executing Mirtimash Launch (Feb 2013)
o Proceeding with 2-3 ongoing launches
 Oxaleptal Suspension
 Oxaleptal 300
 Attensera 25, 40
o Unifying Promocycle Format for Marketing Team
o Carrying out and organizing the Annual Day Activities held at The Olympic Village, Tiba
Rose Hotel, Air Defense House, 5th Settlement with the following tasks:
 Creating & Branding IDs for the company employees.
 Creating invitations with 2013 slogan for employees
 Creating a movie with 2013 slogan with the following criteria
 Displaying company history
 Displaying major landmarks
 Demonstrating company slogan for 2013
 Branding presentation templates for top management
 Carrying out presentation editing for commercial manager.
 SFE Specialist (LEO PharmaTM):
 Performing Business Analysis for the company’s portfolio regarding the following items:
o Monthly-based Sales Analysis and Evaluation with different comparison axis and levels.
o Closely monitors and analyzes sales volumes, market share trends and competitive activity.
o Linking Sales figures with CRM Database of subordinates and line managers respectively.
 Performing SFE (Sales Force Effectiveness) responsibilities in the following territories:
o Egypt, Libya & Sudan (July 2010 till present)
o Egypt, LEVANT, Libya & Iraq (Jan 2010 – June 2010)

5.  Responsible of CRM Database monitoring, implementation, evaluation & development.
 Develop and administer marketing database which includes client and prospect information, mailing
list applications, etc through CRM Database.
 Assisting the Product Managers in terms of MIS & implementing marketing strategies through CRM
Database & Sales Analysis
 KOL Mapping through CRM database
 Performing Training Sessions on the company’s CRM Program and developing training needs
assessment for CRM Training.
 Responsible of regular monitoring & Evaluation of the new updates and packages of various
CRMprograms offered from different companies and conducting business meetings with these
companies to see their features and benefits & what suits the best the company’s needs and
objectives.
 Responsible of planning, developing and managing interactive sessions (held by marketing
management team) for our business portfolio serving internal and external stakeholders using the
company’s voting system sets
 Preparing presentations and conducting researches for top management staff in different fields.
 Played a major role in planning and organizing the company’s main events:
 Organizing AMM (Annual Marketing Meeting) 2011 avenue held in Helnan Palestine, Alexandria
Hosting 120 candidates from 3 countries and taking over the following responsibilities:
o Branding the logo of the meeting and being responsible of designing it (Logo creation,
Banners’ designing).
o Preparing power point presentations for the General Manager.
o Major Participation & Preparation in the “Photo Show” event and designing videos for the
AMM 2011.
 Organizing AMM (Annual Marketing Meeting) 2010 avenue held in The Mövenpick Resort El
Sokhna hosting 150 candidates from 6 different countries and taking over the following
responsibilities:
o Preparing the presentations for the avenue & for the General Manager
o Organizing the time table for the candidates in the avenue
o Preparing the “Take Home Messages” for the candidates
o Participation in making the logos & slogans for the meeting
o Preparing the team building presentations and hand puts for both game coordinators and team
leaders.
 Acting as MIS Reference serving the company’s different departments in the local subsidiary and
the regional office (Sales, Marketing, Regulatory Affairs and HR).
 Assisting the General Manager and the Top Management Team (Sales, Marketing, Regulatory
Affairs and HR) in terms of budget allocation, sales evaluation, forecast & future action plans
through Sales Analysis and SFE responsibilities
 Implement and help in developing the strategies of the Company Business Development Plan
and make sure that it is applied in all the following responsibilities in full coordination with direct
manager & top management team:
o Maintain corporate identity and branding.
o Provide marketing support and tools for the firm’s technical staff.
o Maintain the company projects database (CRM, Business Analysis System & Forms).
Develop and coordinate with marketing team on updating and production of new brochures
and leaflets & marketing promotional tools (Gimmiks).
o Organize and maintain archive of firm-related publications, files and marketing activities.
o Manage the provision of necessary support materials to technical staff, including proposal
covers and graphics materials for presentations, brochures.
o Coordinate new projects photography, and maintain photo library for various events.
o Maintain clients contact list and expand and update as required.

6. Internships:
 August, 2007, LEO Pharma™.
-Summer Training Program as Medical Representative.
 July 29th - August 2nd, 2007, Alkan Pharma Egypt.
-Summer Training Program in the Industrial Department “Quality Control”.
 July 4th - August 24th, 2006. July, 2007, Helwa Pharmacy.
-Summer Training Program as Community Pharmacist.
 August 27th - August 31th, 2006, Bristol-Myers Squibb Egypt.
-Summer Training Program in the Industrial Department “Quality Control”.
Education:
 MBA (Master of Business Administration) in AASTNT (Arab Academy for Science and
Technology and Navy Transport) (April 2009-April 2011)
 GPA : 3.73/4 (Excellent with Honor Degree)
o Core Subjects are covered (including Marketing Management)
o Specialization Major : International Business Administration
Includes the following courses:
 International Marketing
 International Competitiveness
 Strategic Management
 Research & Business Reporting
 Cross Cultural Management & Negotiation
 International Business Law
 International HR
 International Finance
 Graduate of Faculty of Pharmacy - Cairo University
Bachelor Degree, New System
Graduated in July 2008
Grade: Very Good with Honor Degree.
 Graduated from Manarat Al-Qahira Secondary School, Nasr City
With the grade of 96.47 % on 2003.
Training Courses:
 July 2011: Attending a seminar sponsored by Oracle regarding “CRM On Demand” Program
offered as “SaaS” (Security as a Service) version.
 July 2011 : Global Standardized Selling Skills Program from LEO exsellence academy hosted
by “Quest” Co., subsidiary of “Mercure Middle East” Co. under direct supervision of “LEO
Pharma™”.
 December 2010: Coaching & Counseling course in “LEO Pharma™”.
 July 2009: Six Buying Motives “Selling Skills Workshop” in “LEO Pharma™”.
 January - February, 2007: CPTA “Community Pharmacy Training Academy”.
 January - February, 2004: First Aid Course.
 August, 2003: English Conversation Course in The British Council.

7. Extra Curricular Activities:
 Jan 2012: Succeeded in IELTS General Exam with the following scores:
 Listening: 7
 Reading: 6.5
 Writing: 7
 Speaking: 6
 Overall Score: 6.5
 April 2006: Participated in a research about Levodopa in a student’s-team Certified by the
Pharmacology Department in the Faculty of Pharmacy – Cairo University.
Professional & Interpersonal Skills:
 Demonstrated leadership and team skills
 Strategic thinking skills
 Analytical and problem solving skills
 High Communication skills (written and oral)
 Creativity
 Focusing on Results orientation
 Multifunctional skill base (financial, operations, sales as well as marketing)
 Persuasive and tenacity to sell ideas
 High level of initiative and assertiveness
Computer Skills:
 Windows: Excellent.
 Internet: Excellent.
 MS Word: Excellent.
 MS PowerPoint: Excellent.
 MS Excel: Excellent.
 Photoshop: Good.
 Movie Maker (Power Director) : Very Good
Languages:
 Arabic: Mother Tongue.
 English: Fluent.