Final Presentation Slide Draft

1. ✤
Horgan, D. (Photographer). (2013, January 02). 4 reasons apple and macs will be extinct by 2017 [Web Photo]. Retrieved from http://
theawesomecave.com/4-reasons-apple-and-macs-will-be-extinct-by-2017/. Retrieved on 2014, January 21.
We Are Apple
The Graduates - Allison Bradford, Brianna Budner, and Elene Perry
Tuesday, January 21, 14

2. ✤
Apple is a company that was created to be the Internet platform of the future, a normal feat
that has recently been hindered. With the constant progression of Internet, 4G platforms,
smartphones, tablets, and computers alike, Apple strives to stay at the top. Known for
bringing you the latest technology as early as possible, Apple is working to develop and
release the best technologies you can get your hands on. Welcome, as we introduce you to
Apple’s next big thing.
Tuesday, January 21, 14

3. ENVIRONMENTAL SCANNING
Tuesday, January 21, 14

4. COMPANY
OVERVIEW
✤
Apple is currently a key leader in the
computer hardware, computer software,
consumer electronics, and digital
distribution field. Apple’s mission is to
design Mac’s, the best personal
computers in the world, along with OS X,
iLife, iWork, and professional software.
Apple leads the digital music revolution
with its iPods and iT
unes online store.
Apple has reinvented the mobile phone
with its revolutionary iPhone and App
store, and is defining the future of mobile
media and computing devices with the
iPad.
✤
Tuesday, January 21, 14
Page, S. (Photographer). (2012, October 30). Shake ups and shufflings: Some thoughts on the new
apple [Web Photo]. Retrieved from http://www.idownloadblog.com/2012/10/30/shake-ups-andshufflings-some-thoughts-on-the-new-apple/. Retrieved on 2014, January 21.

5. ORGANIZATIONAL STRENGTHS
VS. WEAKNESSES
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S- Reputable loyalty to customers
S- Leading innovator in mobile device
technology
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W- High prices
W- OS is incompatible with other
operating systems
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S- Strong financial performance
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W- Quickly decreasing market share
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S- Unforgettable brand reputation
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W- Multiple potential infringement cases
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W- Lack of protection
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S- Retail stores are friendly and
aesthetically pleasing
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S- Company departments and teams are
strong
Tuesday, January 21, 14
W- Quick new product releases that leads
to multiple defects

6. EXTERNAL MARKET
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Competition is thriving - Samsung, Amazon, IBM, Cisco, Google, Microsoft, Dell, HP, and Sony included.
The business climate is majorly international, with over half of Apple’s sales occurring outside of America. The climate is subject
to the economy, seeing as how Apple products are “luxury good”. That being said, when money goes, the need for Apple
products goes as well. Apple has helped globalization across all continents to spread, something the new proposed technology
will help to maximize. The technological business climate is consistently changing and growing.
Business opportunities include: keeping up with competitors to see what innovative technologies are working and not working in
the specific market. This will help Apple to maintain it’s standing as always being one step ahead of the competition. An
opportunity to break into the television world with iTV (perhaps leading to a revenue stream revolving around production) and
the partnerships that will ensue (Netflix, Hulu, the world’s leading cable provider Comcast), is present. iCamera’s that are
compatible with the iCloud are in development phases. Car radio technologies are bound to be broken into, with stereo
interfaces that are iCloud capable and can upload user iT
unes libraries
Apple’s largest business threats include a rapidly changing market and yearly tax increases. Apple’s largest competitor,
Google’s Android, is quickly becoming an industry gate keeper with released features that Apple has yet to add to their
repertoire. A large innovation decline has halted Apple in its tracks, as users are still waiting for a release that is entirely
different from what they already have. Samsung’s constant lawsuits against the company are tarnishing Apple’s reputation, and
it’s rapidly faltering relationships with China and India are slowing production down drastically.
Tuesday, January 21, 14

7. CHALLENGES AND SOLUTIONS
Tuesday, January 21, 14

8. CHALLENGES
✤
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Loss of innovation.
Apple has not released a remarkably new
product in quite some time, a noticeable
difference from their competitors.
Apple’s next release must exceed it’s
preceding releases in numerous ways,
especially before the next market shift.
We introduce to you the new and
improved, all operating system
compatible, iCloud.
Tuesday, January 21, 14

9. ✤
iCloud technology is the next big thing in the electronics
world, and Apple is ready to bring it to you first.
✤
Documents will be accessible via cell phones, tablets,
laptops, or desktop computers anywhere in the world.
✤
iCloud’s groundbreaking technology will rid operating
system incompatibility and create a file type that is easily
encrypted and read by any operating system all over the
world.
✤
This is the new and improved iCloud.
Tuesday, January 21, 14

10. STRATEGY FORMULATIONS
Tuesday, January 21, 14

11. OPERATIONS
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Apple already own’s the “iCloud” technology, so this advancement isn’t necessarily new to the Operations department.
A computer support team will be implemented to develop the software that makes the documents compatible upon their upload
into the iCloud.
Research and development teams will continue their research into the demographic, figuring out what is and is not working in the
market.
Because the technology is expanding, it will not affect production or distribution in a negative way.
The iCloud is web-based and accessed through a secure Internet connecting, so no further hardware will be needed to
implement the software, thus negating any production costs.
iCloud will require log-in information, as well as a yearly cost to non-Mac users. Mac users will receive a discounted rate if their
membership is being acquired through a registered Mac product. This will increase Apple’s yearly revenue by nearly 20%,
helping to bring Apple out of it’s annual deficit. Additionally, storage and international plans will be provided.
Tuesday, January 21, 14

12. SALES AND MARKETING
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The greatest marketing strength of the new iCloud technology - PC and Mac devices
working together. We now can reach into the minds of dedicated PC users. We will rid the
market of PC vs. Mac and become PC and Mac.
Large businesses will be a target; focus on international business and document sharing.
Rids businesses of worrying about annoying email attachments, lost in translation issues, or
document incompatibility.
Biggest outreach will include a one month free trial for small and large companies alike, as
well as discounted rates per 50 sign ups per business.
An Apple spokesteam will prepare presentations for in-office visits and technology-related
panels across the globe, increasing awareness of the iCloud technology.
Tuesday, January 21, 14

13. LEGAL
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Apple owns all rights to the iCloud technology and will implment ownership
and licensure as needed. We will make sure to take the proper precautions
to ensure no ownership or infringement issues arise.
Patent and copyright laws to both the hardware and software will be
studied and put into affect accordingly. Necessary patent and copyrights
will be paid for and obtained through the government and all international
entities.
Data uploaded to the iCloud will be via a secure network (https: rather
than http:), with no chance of being stolen or accessible to anyone other
than owner-approved users.
Tuesday, January 21, 14

14. ETHICAL
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By making the iCloud user-friendly and internationally compatible
regardless of user operating systems, we rid any discrimination towards
computer, tablet, laptop, or cell phone users. Price will be reasonable for
any working class.
The only foreseeable ethical problem would be the cost for an “every day
user” via a “business user”.
The increase in business across the globe will appeal to the shareholders
of Apple.
Tuesday, January 21, 14

15. FINANCIAL DATA ANALYSIS
Tuesday, January 21, 14

16. Over the last 3 years, there is no doubt that Apple’s revenue has increased substantially, even
with the devastating death of Apple’s own Steve Jobs. From 2011 to 2012 alone, Apple’s revenue
increased by over 44%, and then again with a smaller increase in 2013 of 9%. As for Gross Profit,
Apple has suffered by the end of 2013, with a decrease of over 6% compared to 2012. This
problem can easily be explained however by consumers being increasingly more interest in
Apple’s older and less-expensive products. This fact has also damaged their net income, by
decreasing a little over 11%. As for operating expenses, Apple has been steadily increasing the
amount of money invested into research and development over the last three years. This is
quite obvious, as new and improved Apple devices are being released faster than ever.
Apple’s two largest financial competitors are Google’s Android, and Hewlett-Packard. However,
when it comes down to the three businesses’ Income Statements, Apple is financially stronger
than the others. This could be simply because of Apple’s brand image. Consumers are familiar
with the company as a whole, and have become comfortable with their products and software
more than any other company.
Please see the following graphs, which will help to visualize Apple’s standing vs. it’s competitors.
Tuesday, January 21, 14

17. PRICE/
EARNINGS
RATIO
PRICE/
EARNINGS
GROWTH
RATIO
CURRENT
RATIO
DEBT TO
EQUITY
RATIO
GROSS
PROFIT
MARGIN
EARNINGS
PER SHARE
APPLE
13.60
0.34
1.67
0.13
37%
39.75
ANDROID
31.31
0.85
4.21
0.041
58%
36.75
HEWLETT-PACKARD
11.37
4.33
1.10
0.60
23%
2.62
Tuesday, January 21, 14

18. FINANCIAL OVERVIEW
OF PROPOSAL - COSTS
R&D
Production
Patent
Staffing
Insurance
10%
11%
27%
12%
20%
Tuesday, January 21, 14
13%
7%
Branding
Distro

19. FINANCIAL OVERVIEW OF
PROPOSAL - BENEFITS
New Revenue Stream
Benefit Consumers Worldwide
Higher Market Share
18%
46%
18%
18%
Tuesday, January 21, 14
Lead on Competitors

20. STRATEGY IMPLEMENTATION
Tuesday, January 21, 14

21. Cloud Development
Team Timeline
Date/Timeframe
Event/Milestone
February 3, 2014 - March 21, 2104
Hire employees, assemble development team.
March 24. 2014 - July 2014
Recode software to improve compatibility across devices
and operating systems.
August 2014, November 2014
Write updates for existing devices and write the new coding
into the new OSX.
December 2014 - January 2015
Send the update to beta testers, fix bugs as they occur.
January 15th, 2015
Product Launch
Tuesday, January 21, 14

22. Cloud Marketing
Team Timeline
Date/Timeframe
Event/Milestone
February 3rd, 2014 - March 3rd, 2014
Assemble marketing team
March 3, 2014 - March 21 2014
Reevaluate demographic information, find out how the
existing cloud technology can be further improved
March 24, 2014 - November 2014
Develop tier pricing, discounts, design marketing campaign for the
rollout of the new iCloud. Figure out how to get new consumers to
switch to iCloud from leading competitors (Google Drive, etc.).
November 2014 - January 2015
Slowly begin product release rollout. Begin introducing consumers to
the product and building the name via all communication platforms.
Recreate MAC VS. PC image to MAC & PC
January 15, 2015
Product Launch
Tuesday, January 21, 14

23. STRATEGY EV
ALUATION
Tuesday, January 21, 14

24. ✤
T
eams will have weekly status meetings to track progress
and keep entire teams up to date.
✤
Strict deadlines for each project milestone before, during,
and after the launch will help to keep everyone on task.
✤
Monthly focus groups held by marketing team.
✤
Beta testers will begin testing across all platforms
beginning in December 2014.
Tuesday, January 21, 14

25. Conclusion
Tuesday, January 21, 14

26. ✤
iCloud technology is the next generation of Apple and the next
generation of business-minded consumers such as yourself.
✤
iCloud brings you the capability to make your business an
international empire, or perhaps gives smaller scale businesses the
means to expand outwards with minimal effort.
✤
All documents can be uploaded to the cloud, and accessible to any
user-approved parties.
✤
Apple is introducing a new revenue stream to both itself and
businesses everywhere.
Tuesday, January 21, 14

27. ✤
Thank you for joining us today! We are excited to welcome
you to iCloud, brought to you by the new and improved
Apple.
✤
We look forward to moving forward with you.
✤
Tuesday, January 21, 14
~The Graduates, Apple, Inc.