George Ritzer, Globalization: A Basic Text, Blackwell, 2010
George Ritzer, The McDonaldization of Society 6, Pine Forge Press, 2011
George Ritzer, Zeynep Atalay, Readings in Globalization: Key Concepts and Major Debates, Blackwell, 2010
Paul A. Herbig, Handbook of cross-cultural marketing, Haworth Press, 1998
Stéphanie Donald, Stephanie Hemelryk Donald, Michael Keane, Yin Hong, Media in China: consumption, content and crisis, RoutledgeCurzon, 2001
3. 3
Intro kuliah hari ini:
Global + Lokal = GLOCAL
- Jaringan global murah (cheap borderless world)
- Batas media menjadi sumir (convergent)
- Produksi content menjadi banyak (abundant)
- Perdagangan produk media dan transisi model
bisnisnya*
* detail di kelas ke-13
17. 17
Biaya produksi Warner China Film sekitar:
- RMB 12 - 50 juta (USD 1.5 - 6 juta) untuk
setiap feature film;
- RMB 1.7 to 2.5 million (USD 200,000 -
300,000) untuk setiap telefilm.
http://www.timewarner.com/corp/newsroom/pr/0,20812,724106,00.html
30. 30
John Woo
1973-1993 HK
1993-2008 USA
2008-2010 China
A Better Tomorrow II (1987)
A Better Tomorrow (1986)
Heroes Shed No Tears (1985)
Run Tiger Run (1985)
The Time You Need a Friend (1984)
The Sunset Warrior (1983)
Plain Jane to the Rescue (1982)
Laughing Times (1981)
To Hell With the Devil (1981)
From Riches to Rags (1979)
Money Talk (1979)
Last Hurrah for Chivalry (1978)
Follow the Star (1977)
Money Crazy (1977)
Countdown in Kung Fu (1976)
Princess Chang Ping (1975)
The Dragon Tamers (1974)
The Young Dragon (1973)
Red Cliff II (2009)
All the Invisible Children (2005)
(China segment )
Paycheck (2003)
Windtalkers (2002)
Mission: Impossible 2 (2000)
Blackjack (1998)
Hong Kong Face-Off (1998)
Face/Off (1997)
Follow the Star (1997)
Broken Arrow (1996)
Once A Thief (1994)
Hard Target (1993)
Hard Boiled (1992)
The Killer (1991)
Bullet in the Head (1990)
Just Heroes (1989)
34. 34
The relationship between popular
culture & state-market complex
in Western Countries
Global
Popular
Culture
STATE
MARKET
Anthony Y. H. Fung, Global capital, local culture: localization of transnational media, Peter Lang Publishing, 2008
35. 35
The relationship between popular
culture & state-market complex
in China
Anthony Y. H. Fung, Global capital, local culture: localization of transnational media, Peter Lang Publishing, 2008
Global
Popular
CultureMARKET
STATE
36. 36
… negara (China) menekan risiko ketika pemain
global datang… dari lokalisasi Newscorp dan
MTV Channel di China.... strategi ini adalah
untuk menjadikan pasar [film global] ke
dalam kontrol negara untuk menjamin
kelangsungan hegemoni.
Anthony Y. H. Fung, Global capital, local culture: localization of transnational media ...
State and Global:
Enemies or Partners?
37. 37
... PRC [People's Republic of China]
sesungguhnya sekarang lebih proaktif berperan
dalam kekuatan global… yang tak hanya diikat
dengan regulasi ketat dan sensor politik, tapi
juga diberikan penghargaan/hadiah, insentif
ekonomi, dan opsi-kerjasama…
Anthony Y. H. Fung, Global capital, local culture: localization of transnational media ...
State and Global:
Enemies or Partners?
41. 41
Kaarle Nordenstreng &
Cees Hamelink stressed the importance of
internationalization and commercialization of
global communications to the status of USA
Leah A. Lievrouw, Sonia M. Livingstone, Handbook of new media: social shaping and social consequences of ICTs
as the world's dominant capitalist economy.
49. 49
Bibliografi
George Ritzer, Globalization: A Basic Text, Blackwell, 2010
George Ritzer, The McDonaldization of Society 6, Pine
Forge Press, 2011
George Ritzer, Zeynep Atalay, Readings in Globalization:
Key Concepts and Major Debates, Blackwell, 2010
Paul A. Herbig, Handbook of cross-cultural marketing,
Haworth Press, 1998
Stéphanie Donald, Stephanie Hemelryk Donald, Michael
Keane, Yin Hong, Media in China: consumption, content
and crisis, RoutledgeCurzon, 2001