Walt Disney is a global media and entertainment conglomerate founded in 1923. It operates in India through its subsidiary The Walt Disney Company (India) Pvt. Ltd. The company launched Disney Channel and Toon Disney in India in 2004, and has since expanded its operations through investments and partnerships. It analyzes the strengths of its popular brand and characters, weaknesses like high costs, and opportunities in the growing Indian market for localized children's programming in hindi and other languages. Political and economic factors are favorable for animation production in India with its lower costs. Future plans include new localized marketing initiatives and a focus on family entertainment.

1. Walt Disney

2. Contents:
 Introduction
 About Company
 Operations of
Company In India
 Mode Of Operations
 SWOT Analysis
 PEST Analysis
 Future

3. Introduction
 Walt Disney, founded The Walt Disney Company.
 He was an American film producer, director,
screenwriter, voice actor, entertainer.
 Firm: The Walt Disney Company
(India) Pvt. Ltd.
 Parent company: The Walt Disney
Company.
 Home country: USA.
 Host country: India.

4. About The Company
 Largest media and entertainment conglomerate.
 Founded on October 16, 1923

Other ventures:
 Studio Entertainment.
 Parks and Resorts.
 Consumer Products.
 Media Networks.

5. The Walt Disney Company (India) Pvt.
Ltd
 Subsidiary of Walt Disney Company.
 Develops ,produces movies &
videos for children.
 Disney India tied up with Yash Raj Films to
produce Roadside Romeo.
 Launch: December 2004
 Location: Mumbai, India.

6. INDIA OPERATIONS
 2004 – Launch of Disney Channel & Toon Disney
(Now called Jetix) in India.
 2005- Toon Disney launched a Hindi language feed.
 2006- Acquired Hungama TV & made a strategic
investment in UTV.
 2007- Along with Yash Raj Films jointly produced
Disney's first local movie, Roadside Romeo.

7. MODE OF OPERATIONS
 Entry- through TV.
 Localized programs.
 Programs in Hindi, Tamil and Telgu.

8. SWOT
ANALYSIS

9. STRENGTHS
 Global Standardization.
 Target Customer : Children.
 Popular Brand Name.
 Diversification.
 Popular characters

10. WEAKNESS
 Excessive Research & Development.
 High Investment.
 High Risk Factor.
 Limited range of target audience group.

11. OPPORTUNITIES
 Attraction of children to television.
 Cheaper alternatives to soft toys.
 Global Localization

12. THREATS
 Competitors: National, Regional & Global.
 Highly Demanding in terms of Sales, Creativity and
Innovation.
 Employee Retention

13. PEST
ANALYSIS

14. P0LITICAL
 Tax benefits for the animation industry.
 Trainings are on the rise.
 Facilities are provided in the special economic zone.

15. ECONOMIC
 India has a cost advantage in terms of salaries and the
overall cost of production.
 Cost of making one animation movie in India is US$60,000
compared to US$250000-400000 in the United States or
Canada.
 The salary paid to an animation professional in India is
US$600 while in many other developing countries the
salaries are about US$1200.

16. SOCIAL AND
TECHNOLOGICAL
SOCIAL
 Significant role of television.
 Special programs brings in loyalty.
TECHNOLOGICAL
 Concept formulation in India is weak.

17. FUTURE PLANS
 Finalising new marketing initiatives in India, with the
thrust on localisation, interactivity and region-specific
approach.
 Focus on family entertainment industry. They have
received the green signal to produce films emphasising the
family values.

18. nk You………!!!!