In today’s day and age, style doesn’t mean being fashionable. It means carrying yourself in a manner that makes you stand out. With this very thought, Lokmat Maharashtra’s Most Stylish honors the state’s Most Stylish personalities from the field of Bollywood, Politics, and Business.

2. BACKGROUND
In today’s day and age, style doesn’t mean being fashionable. It means carrying yourself in a
manner that makes you stand out. With this very thought, Lokmat Maharashtra’s Most Stylish
honours the state’s Most Stylish personalities from the field of Bollywood, Politics and Business.
To encourage a discussion of style amongst our audience, the event had to be built up; covered
live as well as post the event dates in order to give the audience a full experience of the
magnificence of the event.

3. Begin with a flashback
Get going with discussion on Style
Create excitement for the event
Covering the event with style
Amplify Exclusive Content Generated during the event
APPROACH

4. PRE-EVENT BUZZ
Video Bytes from Celebs Throwback to the previous season Engaging Content

5. PRE-EVENT BUZZ
Style Tips Brand Campaign Style Quote

6. PRE-EVENT BUZZ
Countdown Posts Offline Integration

7. EVENT COVERAGE

8. POST EVENT SUSTENANCE

9. Type
Fans/Followers as on 6th
November
Fans/Followers as on 16th
November
Fans/Followers Growth
Facebook 14,89,735 14,92,957 3,222
Twitter 42,457 42,891 434
Instagram 6,891 7,694 803
SOCIAL FOLLOWER GROWTH
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10. TRENDING ON TWITTER
We begun trending at 9 pm and were trending till 5am

11. INFLUENCER AND CELEBRITY MENTIONS

12. 5000+
cumulative tweets
around the event
20 Million+
Impressions overall on
twitter
8+ hours
of National Trending
70+
Celebs mentions on
social mediums
1000+
users engaged using
#MaharashtrasMostStylish
200+
Native Posts
1000+
Images Curated
7 cities
The conversation was
trending
IMPACT