Jjust Music, a new music label, launched digitally and outlined plans for their first song Prada featuring Alia Bhatt. They faced challenges as a new brand with no existing fans. Their social media strategy included regular posts, ads, live sessions, behind-the-scenes content, announcements, influencer promotions, and generating user-created content to build awareness for the new song and label over 20 days. The results were positive engagement on platforms like YouTube, Instagram, and Twitter as well as new followers and overall reach exceeding expectations in the first 20 days of the campaign.

1. # B e s t U s e O f S o c i a l M e d i a
B e s t u s e o f S o c i a l M e d i a
J j u s t M u s i c
2 8 t h J u l y – 1 6 t h A u g u s t ( 2 0 D a y s )
[ 0 1 ]

2. # B e s t U s e O f S o c i a l M e d i a
D i g i t a l l y l a u n c h J j u s t M u s i c ,
a n e w l y f o r m e d m u s i c l a b e l b y P o o j a E n t e r t a i n m e n t &
J a c k k y B h a g n a n i a n d s e t t h e r o a d m a p f o r t h e i r f i r s t s o n g ,
P r a d a s t a r r i n g A l i a B h a t t b y T h e D o o r b e e n
C h a l l e n g e s
• N e w b r a n d ( N o f a n s / U n k n o w n e n t i t y )
• B u i l d i n g a l l s o c i a l p a g e s f r o m s c r a t c h
H i g h l i g h t s
• A l i a B h a t t ’ s f i r s t m u s i c v i d e o
• R i s i n g p o p u l a r i t y o f T h e D o o r b e e n
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3. # B e s t U s e O f S o c i a l M e d i a
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Daily Social
Media Content
Social Media
Ads
Insta & FB Live
sessions
Behind the
scenes content
Cover & Teaser
Reveal
Milestones &
Mentions
Press
Conference
Coverage on
social
Content from
artist profiles
3rd Party Swipe
Ups
Meme Campaign
Dance
Influencers
activation
User Generated
Content (Covers
& TikToks)
Repost &
Resharing brand
mentions

4. # B e s t U s e O f S o c i a l M e d i a
B R A N D L A U N C H
Brand Teaser
Campaign on social
Brand Launch Press
Conference
Coverage
P R E S O N G L A U N C H
Behind the scenes
snippets
Official Cover
Announcements
Hygiene Content
P R O M O T I O N
D U R I N G S O N G
L A U N C H
Social Media Ads
3rd Party Swipe up
activity
S U S T E N A N C E
Meme Campaign with
Viral Pages
Dance Influencer
Promotion
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UGC Content
Insta FB live with Artist
Repost Brand
Mentions

5. # B e s t U s e O f S o c i a l M e d i a
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6. # B e s t U s e O f S o c i a l M e d i a
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7. # B e s t U s e O f S o c i a l M e d i a
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8. # B e s t U s e O f S o c i a l M e d i a
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Song Cover revealed via Brand & Artist Profiles

9. # B e s t U s e O f S o c i a l M e d i a
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10. # B e s t U s e O f S o c i a l M e d i a
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Viral Instagram
Pages
Follower Reach

11. # B e s t U s e O f S o c i a l M e d i a
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12. # B e s t U s e O f S o c i a l M e d i a
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13. # B e s t U s e O f S o c i a l M e d i a
Y o u T u b e v i e w s
o n t h e m u s i c
v i d e o i n t h e
f i r s t 1 2 h o u r s
N e w f o l l o w e r s o n
I n s t a g r a m
g e n e r a t e d i n t h e
f i r s t 2 0 d a y s
O v e r a l l r e a c h i n
t h e f i r s t 2 0 d a y s o f
t h e c a m p a i g n
P o s i t i v e b r a n d
m e n t i o n s o n T w i t t e r
& I n s t a g r a m i n t h e
f i r s t 2 0 d a y s
[ 1 3 ]
Data duration: 28th July – 16th August

14. # B e s t U s e O f S o c i a l M e d i a
w w w . a g e n c y 0 9 . c o
A bunch of people
scribbling ideas
on a storyboard
Misfits who are rapidly
evolving & challenging the
current ecosystem, one
idea at a time
While the best if yet to
come, we continue
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