A unique challenge: Promoting a real estate brand on social without paid push. We combined the selfie rage to a provide a solution to the society. The results? A dream.

1. How we got a real estate brand viral
on social media
without Paid Marketing

2. Campaign Details
Client Name – Supreme Universal
Service – Event Amplification on Social Media
Platforms – Facebook, Twitter & Instagram
Campaign Duration - 22st November, 2014 – 14th December, 2014

3. The Case
Client : Supreme Universal is a leading real estate developer in Mumbai and Pune .
To further strengthen their position in Bandra, they were the title sponsor for
a widely acknowledged event – Celebrate Bandra.
Challenge : To make the most of this opportunity and suggest a viral campaign on Social
Media, without paid push.
Approach : Under the grounds of CSR, we combined Children’s Education with
the latest rage - selfies.
Solution : People were asked to submit Selfies towards children’s education.
For every 10 Selfies Submitted, one child would be educated.

4. Results
Target: 1,000 #Eduselfies
#EduSelfies Received: Over
10,000
Activity Duration: 5 days Reach: 2,00,00+ daily reach
5 days of activity

5. A glimpse at the creatives

6. Campaign Creatives

7. Campaign Creatives

8. The viral quotient

9. Everything changed when the campaign reached her
Sonakshi Sinha

10. Nimrat Kaur
Alia Bhatt
Other Celebs also joined the cause
Jacqueline Fernandes
Sophie ChoudryIlleana D’Cruz

11. Smiles weren’t to be contained

12. The campaign gained attention from
News Channels

13. We leveraged this, while pushing
event/brand creatives

14. Event Coverage

15. Brand Related Creatives

16. Have you contributed your
#Eduselfie yet?

17. Thank You
There is something new at A09
Check #WalktheChalk on Facebook

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