This document provides guidance and ideas for planning a successful sorority recruitment. It discusses identifying target audiences, developing a total marketing plan, budgeting effectively, training recruitment teams, and assessing the recruitment process to improve future events. The overall message is that careful planning, clear communication, and focusing on the needs of potential new members are key to recruitment success.

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This could be the year of your best-ever Recruitment.
Are you ready? This relevant, interactive workshop will
give you the tools you need to lead change and cast the
vision of the ideal Sorority Recruitment for your campus
and Sorority Life Community.
“There is nothing
like a dream
to create the future.” INDIVIDUAL ACTIVITY
ABOUT ME | Complete your About Me as you wait for the
Victor Hugo,
interactive workshop to begin.
Les Misérables

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Andrea Battaglia
Director of Greek Life | abattaglia@drury.edu
“We want people who Lisa Hellmich | Panhellenic President
will fix their eyes on Kaitlin Horner | Panhellenic VP Standards
the stars, but who will
not forget that their Ali Hoover | Panhellenic VP Recruitment
feet must walk on the Kay Allen | Panhellenic VP Special Events
ground.”
Friend us on Facebook! www.drury.edu/drurypanhellenic
Theodore Roosevelt

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UNDERSTANDING YOUR TARGET AUDIENCE
The Target Audience is a specific group of people that
your message is designed to reach and impact.
“Laughter is Who is your PRIMARY Target Audience?
the shortest distance Potential Member
between two people.”
Victor Borge

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UNDERSTANDING YOUR TARGET AUDIENCE
Your PRIMARY Target Audience for Sorority Recruitment is:
Potential Member
Where are they located?
“Kindness is always What do they think about you?
fashionable.” What would you like them to think about you?
How will you attract them to you?
Amelia Edith Barr, All the
Who else is competing for their loyalty?
Days of My Life

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MEETING THE NEEDS OF YOUR TARGET AUDIENCE
Potential Members need to be able to understand and
“The future holds great
opportunities. It also relate to your:
holds pitfalls. The trick will
be to avoid the pitfalls, Language, Marketing, Schedules, Events, Recruitment
seize the opportunities,
and get back home by Teams, Registration Process, Time Requirements,
six o’clock.” Academic Standards, and Financial Obligations
Woody Allen,
MARKETING SAMPLE! Sorority Basic Requirements
Side Effects

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SECONDARY TARGET AUDIENCE
Your SECONDARY target audience has a big impact on
your recruitment success, they are your supporters and
they need to be involved and understand your priorities
for your PRIMARY target audience.
“I don’t know the key to
success, but the key to
failure is trying to please Who is your SECONDARY target audience?
everybody.” Current Members, Sorority Alumna, Parents, University,
and the Community. Also called Stakeholders.
Bill Cosby

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MEETING THE NEEDS OF YOUR TARGET AUDIENCE
Stakeholders need to be able to understand and support:
“Sometimes it’s a
form of love just to Language, Marketing, Schedules, Events, Recruitment
talk to somebody that Teams, Registration Process, and Operations
you have nothing in
common with and still
be fascinated by their Your job is to make sure that Potential Members have the
presence.” best recruitment experience and that your stakeholders
help and support you in this endeavor.
David Byrne

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TRADITIONS
HOT TIP! Do what makes sense and enhances the
recruitment experience for Potential Members.
Change has a considerable psychological impact on the
“The most dangerous
phrase in the language human mind. To the fearful it is threatening because it means
is, “We’ve always that things may get worse. To the hopeful it is encouraging
done it this way.”” because things may get better. To the confident it is inspiring
because the challenge exists to make things better.
Grace Hopper
King Whitney Jr.

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GOAL SETTING
Look at the big picture, think of changes that need to be
made and cast the vision to get everyone excited and
on board.
“You don’t have to take
life the way it comes
to you. You can design GROUP ACTIVITY 1
your life to come to you SMART GOALS | Break into 8+ groups and discuss
the way you want it.” improvements, ideas and solutions for the case studies
listed on your ACTIVITY PAGE.
Dan Zarda

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RECRUITMENT RULES, STANDARDS & POLICIES
Make the rules work for your Sorority Life community.
Getting the right balance takes work and thought.
“To give real service, you
must add something HOT TIP! There are other situations which, based upon
which cannot be
bought or measured the circumstances, may result in immediate action
with money, and that is taken by Panhellenic Council. Sorority women should
sincerity and integrity.” always promote all aspects of Sorority Life with a positive,
supportive attitude. If you have a question regarding a rule,
Donald A. Adams
policy or procedure; please ask before you act.

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RECRUITMENT RULES, STANDARDS & POLICIES
Hold individuals accountable for their behavior and hold
chapters accountable for the individual’s behavior.
“It is easy to dodge
our responsibilities, but Provide copies and explain rules and reasoning in plain
we cannot dodge
the consequences language to all current members. Post rules in common
of dodging our areas for current members.
responsibilities.”
MARKETING SAMPLE! Membership Expectations Contract
Sir Josiah Stamp

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JUDICIAL PROCESS
Panhellenic needs to understand the different types of
cases, how to assess cases and understand resolution
options for different cases before the situation arises.
“Finding common
ground for
organizational The decision-making ability should rest with well-trained
communication and Panhellenic council officers. The best interests of the
public relations seems to Potential Member should always be the first priority.
be a risky endeavor.”
Anna Theis-Berglmair
MARKETING SAMPLE! Panhellenic Judicial Procedures

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JUDICIAL PROCESS
Judicial cases are some of the least enjoyable parts of
recruitment operations, but when Panhellenic officers
keep emotions out of the equation and expect others to
“Common sense is the do the same, it makes the process much easier.
knack of seeing things
as they are, and doing
things as they ought to HOT TIP! Host a training/practice session for all judicial
be done.” stakeholders. Review all standards in advance.
Stowe
MARKETING SAMPLE! Panhellenic Judicial Ops Guide

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MARKETING
Your marketing should be personal, relevant and effective.
To market to your target audience, you need to know
exactly what you’re about and you need to know your
“Make it simple.
Make it memorable. target audience better than you know yourself.
Make it inviting to look
at. Make it fun to read.” Marketing should speak to your target audience. When
your target audience is making a decision, make sure that
Leo Burnett
they will choose you.

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TOTAL MARKETING PLAN
Your total marketing plan should include these key areas:
Public Relations, Mass Media (especially Social Media),
Networking, Promotional Items and Branding
“Never miss an
opportunity to make
others happy, even if GROUP ACTIVITY 2
you have to leave them TOTAL MARKETING PLAN | Break into 8+ groups and
alone in order to do it.” discuss snazzy, relevant options for your area of the Total
Marketing Plan category listed on your ACTIVITY PAGE.
Anonymous

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ONLINE REGISTRATION & MANAGEMENT
There are multiple online registration options that will help
you effectively manage, organize and streamline your
registration and invitation process for recruitment.
Do you realize if it
weren’t for Edison we’d HOT TIP! By using online registration and RFM, we were
be watching TV by able to increase NM placements into chapters by 34% in
candlelight? one year. All chapters received more equal numbers of
members and now our chapters continue to grow.
Al Boliska

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BUDGETING EFFECTIVELY
You can plan the best recruitment ever, but if you can’t
afford to maintain your spending or it compromises other
programs, it is an ineffective tool.
“A budget tells us what
we can’t afford, but it INDIVIDUAL ACTIVITY
doesn’t keep us from COST OF EACH NEW MEMBER | Write down how many
buying it.” NMs joined chapters last year and how much Panhellenic
spent to host recruitment. How much did each NM cost?
William Feather
Repeat activity for each chapter.

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EMERGENCY MANAGEMENT
Understanding safety basics for recruitment and having
trained safety team members provides opportunities to
“It is better to be assist students if an emergency arises.
prepared for an
opportunity and not
have one than to have Safety Training Ideas: Active Shooter, Bomb Threat, Fire,
an opportunity and not Medical Emergency, Tornado and General Planning
be prepared.”
ANSWER MINUTE! What kind of successful safety training
Whitney M. Young, Jr.
programs do you have? Describe them.

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RECRUITMENT TEAM INVOLVEMENT
Sorority Life Recruitment has many levels of team-based
involvement. Some of the potential groups options:
Panhellenic Council, Recruitment Chair Council, Sorority
“If everyone is
moving forward Recruitment Teams, Panhellenic Alumni/Parent Boards
together, then success and Recruitment Counselors
takes care of itself.”
Henry Ford

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RECRUITMENT COUNSELORS
Recruitment Counselors are your recruitment leaders
and decision-makers. When selecting and training
Recruitment Counselors, it’s important to remember:
“Coming together is • They are human, it’s ok to make mistakes
a beginning. Keeping
together is progress. • They have to work as a unified team ALWAYS
Working together is • They must keep the Potential Member needs first
success.”
ANSWER MINUTE! What else is important to remember
Henry Ford
when selecting and training Recruitment Counselors?

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RECRUITMENT COUNSELORS TRAINING
Recruitment Counselor Training may seem like an big
task to review everything, but by segmenting training into
categories, it becomes easier to manage.
“Education is what
survives when what has Training categories may include:
been learned has been Responsibilities, Communication with Target Audiences,
forgotten.” Emergency Management, Leadership Techniques,
Knowledge Basics
B.F. Skinner

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ORIENTATION EVENTS
Sorority Recruitment Orientation Events have a few
NPC requirements, but can also be a fun, interactive
introduction into Sorority Life.
HOT TIP! Include comfortable team-building activities
“A smile is the universal as part of the orientation event to increase Potential
welcome.” Member retention and build personal relationships (much
better than being a facebook-stalker).
Max Eastman

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TEAM NIGHT
By adjusting our opening activity to a team-based
“You meet people who approach, we increased our recruitment retention for the
forget you. You forget first day by 20%. Potential Members are excited to return
people you meet. But and have the basics covered and feel comfortable.
sometimes you meet
those people you can’t
forget. Those are your INDIVIDUAL ACTIVITY
friends.” SORORITY BINGO! | Meet people who fit the description
on square and have them sign square. To complete
Anonymous
game, fill in all squares on the entire board.

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NPC-BASED AGENDAS THAT WORK
NPC recommends covering certain topics at certain
times. This information is important to ensure that
Potential Members understand their options and
responsibilities.
“Communication works With our script-style agenda, all information is
for those who work at it.” communicated consistently and completely by each
Recruitment Counselor.
John Powell

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EVENT & ROUND SCHEDULES
Each event (night) and round (party) should reflect
the culture and values of your Sorority community. The
right balance of events and rounds maximizes your
recruitment retention success.
“Friendship is always
a sweet responsibility, Event Ideas: Philanthropy, Skit, Preference
never an opportunity.”
ANSWER MINUTE! What are other good event ideas?
Kahlil Gibran

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BID DAY
Panhellenic Bid Day events put a cohesive end to the
“We tend to forget
that happiness doesn’t recruitment and provide a welcome for new members.
come as a result of
getting something we HOT TIP! Schedule and take an all-sorority picture as part
don’t have, but rather
of recognizing and of the Panhellenic Bid Day celebration. Use this picture
appreciating what we on your website or facebook.
do have.”
ANSWER MINUTE! What are other good Bid Day ideas?
Frederick Keonig

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ASSESSMENT
Your feedback and assessment collection methods are
your most effective tool for figuring out what needs to be
changed to improve future recruitment programs.
“Ideas can be life-
changing. Sometimes Take the feedback seriously and make smart changes
all you need to open based on your target audience opinions and suggestions.
the door is just one more There are great ideas out there and you’ll find them if
good idea.”
you’re actively listening for them.
-Jim Rohn

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OFFICER TRANSITIONS
Don’t make your successor re-invent the wheel. Take
diligent notes as you’re planning your events and
activities. Make it easier for them and it will make
everything better for everyone.
“Planning is bringing the
future into the present
so that you can do HOT TIP! As an officer transition “notebook”, try a file-
something about it now” sharing program like Google documents. You can
upload everything online and anyone with the password
Alan Lakein
can access your up-to-date information.

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MAKE IT BETTER, EASIER
When making any changes, it’s important to remember:
• Do what makes sense.
• It’s OK to make significant changes, but don’t walk in
with a wrecking ball.
“Trust yourself. • Communicate everything consistently and effectively.
You know more than • Just because you’ve always done it that way doesn’t
you think you do.” mean its still a good plan.
• Be flexible and open to others’ ideas.
Benjamin Spock
• Believe in yourself and your [student] leaders.

30. rock your world
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Andrea Battaglia
Director of Greek Life | abattaglia@drury.edu
Lisa Hellmich | Panhellenic President
“You see things; Kaitlin Horner | Panhellenic VP Standards
and you say, ‘Why?’
But I dream things Ali Hoover | Panhellenic VP Recruitment
that never were; Kay Allen | Panhellenic VP Special Events
and I say, ‘Why not?’”
Friend us on Facebook! www.drury.edu/drurypanhellenic
George Bernard Shaw