This was AENC Tech 20.14 and April Luncheon keynote with Kordell Norton

1. The 4 Marketing Secrets to Explosive Growth

16. Chocolate
Strawberry

18. • Indescribable Quality
• Indefinable
• Magic
• Mystique
• Charisma
• Fairy Dust
• Secret Sauce
• Je ne sais quoi
• Engaged!

19. https://www.stevespanglerscience.com/

20. “What we sell is the
ability for a 43-year-old
accountant to dress in
black leather, ride
through small towns, and
have people be afraid of
him.”
Richard Teerlink
President & CEO
Harley Davidson

22. From: Fascinate – Your 7 Triggers to Persuasion and Captivation by Sally Hogshead
“In our research, people
are willing to pay almost
50% more . . . for
intensely fascinating
product”

23. Alan Mulally - Ford

24. • 1,000,000 SKUs = number of products available for
purchase in U.S.
• 40,000 = Average # of SKUs in supermarket
• 150 = number of SKU that make up 80% of your
purchases
“What is in your wallet?”

25. 1.The first one in the file that sticks . . . wins
2.The Customer believes that…Even if it isn’t true
3.A new and unique folder allows new mind space

26. BrandEquity =

27. Brand

34. DollarsD
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35. DollarsD
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Raiment
rai·ment [rey-muhnt]
noun - clothing; apparel; attire; garments; uniform; outfit;
fashion; costume; wear;

36. DollarsD
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Raiment
Authority

37. Because,
Because of the wonderful things he does.
because, because, because, because . . .
We’re off to see the Wizard. . . The wonderful
Wizard of Oz

38. DollarsD
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Raiment
Authority
Sound

39. DollarsD
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Raiment
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Sound
Thirst

40. DollarsD
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Raiment
Authority
Sound
Thirst
Illumination

41. DollarsD
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Raiment
Authority
Sound
Thirst
Illumination
Calories

43. It is the play. . .
Not the costumes

45. “Do you want
to sell sugar
water for the
rest of your
life, or do you
want to come
with me and
change the
world?”

46. Or do you want to be
significant?
Put a dent in the universe

47. KORDELL NORTON, CSP
• Do you think your
organization would
like to know more?
• Is there a group you
belong to that
would like to hear
this message?
• Let us know!
440-744-4864 or www.KordellNorton.com