1. Critical Issues and Questions for Associations AENC TECH 20.11 April 15, 2011 Susan Robertson CAE

2. The New Normal

6. Association CEOs: Anticipated Change in Overall Revenue Average projected 2011 increase: 9%

11. What impact do you think the current economy will have on your membership revenue in the coming years?

12. Top five issues CEOs are more concerned about now than they were last year

13. What Members Tell Us: My Likely Action on Next Renewal

14. Do you expect any of the following to occur in the upcoming year in or to your organization as a result of economic conditions?

16. Meetings & Education: Members’ reported attendance last year

17. Meetings & Education

18. Meetings & Education

20. Evolving Nonprofit Landscape * Demographic Shifts Sector Blurring Technology Advances Volunteerism Networks Organize/ Enable *Adapted from Convergence: How five trends will reshape the social sector, The James Irvine Foundation and La Piana Consulting, November 2009

21. Demographic Shifts Typical age distribution of a professional society … today McKinley Marketing Member Research

22. Typical age distribution of a professional society … in 10 years McKinley Marketing Member Research Demographic Shifts

28. When Five Trends Converge Demographic shifts Sector blurring Technology advances Volunteerism Networks for organizing

29. It is the convergence of trends in motion and the accelerated speed of change that can distract us from creating and delivering on real value.

30. The Tension Between WHAT IS and WHAT COULD BE

31. Living with a Mature Model We try to build our customer value proposition around our existing processes and resources… … this has acute impact on the unrealized potential of our membership value proposition.

35. Questions?

36. Contact Information