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Germaine Auto Group Social Media Strategy Recommendations by Ralph Paglia and Micah Birkholz
- 2. Gold Coast Toyota CommunityContent Syndication Strategy Toyota/Scion Of Sarasota All Toyota Content and Marketing Focus Toyota/Scion Of Sarasota Content from 2 Toyota stores syndicates out from 1 Toyota Community along unique syndication channels for each dealership’s portfolio of 100+ store branded Social Media accounts/profiles Content fed from two Toyota stores into one community increases search indexing frequency… Gold Coast Toyota Community “Hub” Toyota/Scion Of Naples Toyota/Scion Of Naples
- 3. Gold Coast BMW Community A Single BMW branded Community to Syndicate content from hub to 100+ Germaine BMW branded Social Media Site Accounts/Profiles All BMW Content and Marketing Focus Gold CoastBMW Community Gold CoastBMW Community
- 4. Germaine Florida Automotive Community Lexus Of Naples Honda Of Naples Germaine Automotive Community (FL) Acura Of Naples Lincoln Mercury Of Naples All Four Stores Contribute Content to One Community
- 5. Arkansas Toyota/Scion Community Arkansas Toyota/Scion Community will serve as centralized content Syndication hub with outbound feeds to various points within a network of over 100 Social Media Site Dealership Accounts/Profiles Arkansas Toyota/Scion Community Arkansas Toyota/Scion Community
- 6. Managed Solution Pricing Gold Coast Toyota Community $3,495 $995 1 Add-on Brand Monitor Pack (Scion) $295 II. Gold Coast BMW Community $3,495 III. Germaine Florida Automotive Community $3,495 $995 $995 $995 IV. Arkansas Toyota/Scion Community $3,495 1 Add-on Brand Monitor Pack (Scion) $295 -------------- 13 Payments* of $18,550 *Set up fees = $18,550 plus 12 months recurring Includes 12 days of onsite consulting/training . 2 days for each Pro Pack and 1 day for each Rooftop Add Pack *Indicates a dealership social media account channel setup with separate dashboard and content syndication channel with cost included in the community site listed immediately above.
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- Critical to the success of your Social Marketing strategy is the concept of a Community Site with a Hub & Spoke deployment. The key is to create a place where you can aggregate and consolidate UGC and then push and pull it across the web to…Social media sites like Facebook and,Video sites like YouTube and,News and Information sites like Forbes and,Survey sites like Survey Gizmo and,Reputation/Consumer advocate sites like DealeRater, andThe list goes on and on and on.The winning strategy here is to be everywhere at once with so much positive (and probably some negative) content, that you flood the digital world with your story.In this world, being Viral is a good thing!