1.
Review of BZ Results
Virtual Dealership 2.0 Websites
by
Brian Pasch, CEO
PCG Digital Marketing
August 2010

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This review was first published on www.asmaawards.org, the official website for the 2010 ASMA
Awards. This reprint was created by PCG Digital Marketing with permission granted to ADP/BZ Results
for distribution. The article has be edited and reformatted to fit this layout.
I’ve said this before, but what a difference a year can make. I just finished a
two hour webinar presentation of the new BZ Results platform called Virtual
Dealership 2.0 and I am very excited with the platforms openness and new
user interface.
When Mike McKenzie, Supervisor of Web Design, said that it was a ground
up rebuild, he was not joking.
This summary is not a full review of the SEO architecture and search strengths of the new platform; that
will come when PCG Digital Marketing presents the 2010 ASMA Awards and Study Report on October
13, 2010 in Las Vegas. That said, BZ customers who are on their old platform should know that great
changes are on the way. One of the customers that is using their new platform is Seeger Toyota.
BZ Results Creates A Widgitized Platform
The BZ Results Virtual Dealership 2.0 is a powerful platform that allows dealers to create a fully
customized website using simple drag and drop widgets, similar to how WordPress works. Dealers can
select from a number of “layouts” (shown on following page) and then within each layout, they can pick
a theme. Think of themes as the color palettes and textures that your website can use.
For any layout and theme, dealers are presented with a number of universal widgets within the base
build and dealers can create as many custom widgets as they like. These widgets are CSS aware so that
when they are dropped on to a page, they blend into the color palette and theme.
Widget examples are: Contact Forms, Maps, Videos, Slideshows, Text Boxes, Inventory Lists, Search
Boxes, Specials, Twitter Feeds, and RSS Feeds. Critical widgets like inventory listing modules can be
configured to the nth degree. This will allow dealers and marketing professionals to create landing
pages that can meet any business need. The widgets for inventory had many customizable features that
will make creating PPC landing pages very easy.

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BZ Website Pages Have Full SEO Compliance Features
The process of customizing any existing page or adding a new page is straightforward and all pages can
be edited for their SEO Titles, META descriptions and permalinks. This represents a new attitude in BZ
Results which once felt that they had to do everything for the dealer. I like the fact that I can help a BZ
customer directly with a custom on‐site SEO strategies which in the past I could not do.
Today, their new platform is built on empowering the dealer to create a customized customer
experience. If the dealer doesn’t have the skills to customize their site, Mike reminded me that BZ has
staff to do that work for the dealer.
Another nice feature was that dealers can create their own custom forms, slide‐shows, change
navigational menus, and even microsites. Yes, the new platform will launch new microsites on a new
domain or sub‐domain with simple tools. This will keep all content and technology under one control
panel.

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BZ Results Provides an Asset Library
As part of the new site architecture, BZ customers can store all their digital
assets in a library that can be used in the future. You can see from the Assets
list on the right, that BZ has made sure that dealers can easily create, store and
reuse their digital assets.
Dealers can also store common external and internet links in the asset library
(see image on right) to use within their websites or as part of their content
writing strategies.
I liked this feature especially when dealers rely on third party website partners
that have cryptic links that may change over time. By storing the link in the
asset library, external links can be edited in one central place and be updated
site‐wide.
Another cool feature is that these assets can have a start and end date so that
coupons, incentives and web pages can start on a predetermined schedule.
BZ Results Virtual Dealership 2.0 Summary
The new BZ automotive website platform is best described as “empowering”. The system is a dramatic
change from a closed platform for design and SEO to very open.
The design team at BZ has leaped ahead of many competitors in the marketplace on design and
flexibility. It will be interesting to see how the site indexes as well as being subjected to our search
criteria.
In the meantime, if you are a BZ Results customer under contract, you should be calling to get your site
upgraded.