The 5 top crypto currencies: Litecoin, Monero, Dashcoin Ethereum, Ripple. To which you need to add Bitecoin of course, which is the final referee of all things crypto.

1. Technology As A
Business Drive
Gicquel Sandra - Hamon Nataly - Lecheminoux Pauline
MSc 1 International Marketing

2. Contents
I - Define the potential hybrid model
a) The mined currency and the native currency
b) The Blockchain
c) The value of currency from January 2017 to December 2017
d) The average value of cryptocurrencies
II - Crypto assets key performance indicators
a) Digital inception checkbox
b) The potential best keywords combinations
c) The market capitalisation
d) Price & Value of the currency
III - The opinion statement

3. The mined currency and the native currency
DÉFINITION
Cryptocurrency mining has 2 different functions :
- Adding transactions to the blockchain (securing and verifying),
- Releasing new currency.
URL : https://www.benzinga.com/general/education/17/08/9953629/cryptocurrency-mining-what-it-is-how-it-works-and-whos-making-money-
Native currency is a currency of one country. For instance, the Euro is the Native currency of UE.
URL : https://www.linguee.fr/anglais-francais/traduction/native+currency.html
How does it work ?
A cryptocurrency runs on on blockchain which is running by miners. They use computers which record
transactions. Each transaction is added to the blockchain. Its function is to update the transaction every time one is made and
ensure the reliability of the information. The value of the cryptocurrency fluctuates based on demand and supply. They are
currency use only for online payments.
Bitcoin and Monero are cryptocurrencies.
URL : https://www.benzinga.com/general/education/17/08/9953629/cryptocurrency-mining-what-it-is-how-it-works-and-whos-making-money-

4. The Blockchain
Are the currencies Bitcoin and Monero using the Blockchain ?
All cryptocurrencies are using the Blockchain. The most popular ones are :
- Bitcoin,
- Litecoin : Litecoin is like Bitcoin in many ways, it has a faster block generation rate and hence offers a faster transaction
confirmation.
- Ethereum is a decentralized software platform.
- Zcash is a decentralized and open-source cryptocurrency.
- Dash : Dash (originally known as Darkcoin) is a more secretive version of Bitcoin.
- Ripple : Ripple is a real-time global settlement network that offers instant, certain and low-cost international payments.
- Monero : Monero is a secure, private and untraceable currency.
All transactions are recorded and published on a blockchain.
URL : https://www.investopedia.com/tech/most-important-cryptocurrencies-other-than-bitcoin/

5. The value of currency
URL
https://www.goldbroker.fr/cours/argent/usd
https://bitinfocharts.com/comparison/monero-price.html
https://www.goldbroker.fr/cours/argent/eur
https://www.statista.com/statistics/326707/bitcoin-price-
index/
Peak Bitcoin : Dec. 17 13 889.99 Btc
Peak Monero : Dec. 17 410.81XMR
Peak USD : Mar. 17 17.97$
Peak Euro : Mar. 17 17.45€

6. The average value of cryptocurrencies
URL :
https://www.cryptos.net/marketcap/graphique/ETH
https://courscryptomonnaies.com/
Regarding the graph, Bitcoin
enhances the average of the 6
cryptocurrencies.

7. Digital inception checkbox
HTTPS CONNECTION
BItcoin has a website with HTTPS connection: https://www.bitcoin.com
Monero also has a HTTPS connection website: https://getmonero.org
LINKEDIN PROFILES
Bitcoin: CEO: Roger Ver https://www.linkedin.com/in/rogerver/;
COO: Mate Tokay https://www.linkedin.com/in/matetokay/?trk=nav_responsive_tab_profile_pic ;
Product Manager: Michael Malley https://www.linkedin.com/in/michael-malley-1875484a/
Monero: only found 2 real names: Riccardo Spagni (https://twitter.com/fluffypony) & Francisco Cabañas
(https://github.com/ArticMine) => can’t find them on LINKEDIN and the only information found is that they are
part of the core team (no precise title)

8. Digital inception checkbox
WHITE PAPER
Bitcoin: https://bitcoin.org/bitcoin.pdf
Monero: The only white paper that can be found when searching for Monero White Paper is a paper
about Cryptonote. As a result there is no white paper for Monero itself.

9. Proof of strategic partnership
Bitcoin has a new partnership with ARK = https://blog.ark.io/ark-signs-partnership-with-pr-release-firm-
bitcoin-pr-buzz-22366e7ffb7e
Monero: A possible partnership with Litecoin in the next few months could be possible
https://cryptodaily.co.uk/2018/02/why-litecoin-monero-could-benefit-from-a-partnership/

10. Proof of community - Bitcoin

11. Proof of community - Monero
Monero community gathers itself on different medias.
The 2 most important supports where you can find
Monero community are the Forum website and the
Reddit website.

12. Google Analytics - Bitcoin
+

13. Google Analytics - Bitcoin
+
+
+
+
-
+
+
+

14. Google Analytics - Monero
+
+
+

15. Google Analytics - Monero
+
+
+
+
+
+
+

16. Google Analytics - Results
Either for Bitcoin or Monero, Google Analytics has shown that these two currencies are well-known. They
directly appear in the research bar of Google as currencies. The 10 first links that we found out, are for
almost all of them sure and got good notes.
The only one that shows us that Bitcoin is not good is the link that talks about the crash of Bitcoin and all
the cryptocurrencies that follow Bitcoin.
Although, as a first impression and from what we can see on the research results on Google, it seems that
either Bitcoin and Monero are known by the market and seem attractive to use as there is no alert that
strikes us from this overview.

17. The potential best keywords combinations

18. The market capitalisation

19. Price & Value of the currency

20. The opinion statement
Using cryptocurrencies is very risky. If you invest, you can earn a
lot of money but you can also lose everything.
These currencies are way to unstable to be deeply reliable. This is a
very new concept, and we don’t know enough about it to be sure it
is worth it.