This document provides information about using Facebook for business purposes. It discusses how to set up a Facebook page for a business, build an audience and engage with customers, create content for the page, use Facebook for customer service, and advertise on Facebook. Tips are provided for running competitions on Facebook and managing a Facebook presence over time. Both opportunities and challenges of using Facebook marketing are covered.
5. We help these businesses with their social media +
Facebook marketing:
Old Bus Depot Markets
International Student Ambassadors
National Parks NSW
Lantern Apartments Thredbo
Sportsmans Warehouse
Deeks
Michael Milton
Canberra BusinessPoint
Canberra Business Council
(and more…)
26. Facebook ads / Promoted posts
Account setup / customisation
Custom Pages / Third Party app costs
Planning and strategy
Training
Community Management
Developing content – photo / video
Website integration
Competitions
Reporting tools and analysis
Where to spend $$ in Facebook
30. 1. Look for influential individuals who will help
get the word out.
2. Personally invite members via email
3. Promote in offline channels (Print / onsite)
4. Promote in online channels (web / email)
5. Build relationships with other businesses
through follows, likes, shares, cross
promotions
Audience Building 101
44. Will I get flooded with
comments on my
facebook?
Will the complainers
find a new outlet?
45.
46.
47. Type of issue Response
Straight Problems –issue with your
product or service and person has laid out
exactly what went wrong.
Respond directly and quickly
Constructive Criticism - when the
comment comes with a suggestion
attached.
Respond and take on board
Merited Attack –Essentially, you or your
company did something wrong, and
someone is angry.
Respond , follow up, move offline if
necessary
Trolling/Spam –no valid reason for being
angry at you
Ignore, block, ban
Negative response options
Adapted from http://mashable.com/2010/02/21/deal-with-negative-feedback/
49. 1. Selling in every post
2. Negativity
3. Slow responses
4. Asking questions without replying
5. Over posting
6. Talking about yourself
7. Not setting a time budget
8. Fake answers
Things to avoid
51. 1. Make it easy to enter
2. Be clear about terms and conditions
3. Provide a valuable prize
4. Make it achievable to win
5. Promote the comp off facebook
6. Use a third party app
7. Don’t run a ‘like’ competition
8. Track the results
Competition tips
62. Constantly changing the setup
Not always stable
Search is terrible
Can be a maze and help file isn’t that helpful
Privacy is not a default
Ads manager can be confusing
A time eater…!
What sucks about facebook