Andrew Cannon

Finland Finland

Executive Director at Global Research Business Network

Advertising / Marketing / PR

I believe in customer-centricity as the foundation of sustainable business growth. I believe in the power of evidence-based decision-making to generate competitive advantage through the timely use of data and insight on markets and customers. I believe that research businesses have an increasingly important role to play in our ever more data-driven world, and that strong national research associations are critical to promoting the business of research and its value to clients, as well as to society as whole.