The Global Management Challenge is a global business strategy competition that has been running since 1980. It involves university student teams and corporate managers competing virtually to manage a simulated company over multiple rounds. The goal is to achieve the highest share price. Top teams are invited to the national final to compete for prize money and the chance to represent their country at the international final. Over 480,000 participants from 40 countries have gained experiential learning in strategic decision making, collaboration, and business skills.

1. GLOBAL
MANAGEMENT
CHALLENGE
The World’s Largest Strategy and
Management Competition
www.usamanagementchallenge.com

2. Introduction:
Global
Management
Challenge

3. Partners & Alliances
STRATEGIC PARTNERS STRATEGIC ALLIANCES

4. As noted in Fortune magazine’s August 2012 issue, the
“Global Management Challenge , a crash course in
business strategy, fast tracks university students and
corporate managers eager to learn how to deal with
risk and become effective competitors.”

5. Overview
• Started in 1980 - Portugal
• 40 Countries
• Over 480,000 participants around the
world
• Sample Corporations: NYSE Euronext,
Barclays Bank, Deloitte, Coca-Cola,
Pfizer, Accenture, Mercedes Benz
• Sample Universities: Oxford,
Cambridge, Purdue, Georgetown,
Stanford

6. Our Methodology
We Remember
10% 20%
of what we read of what we hear
30% 50%
of what we see of what we read and see
70% 90%
of what we say of what we do

7. What Does Managing a Virtual Company Consist of?
• Analyzing the Company History
• Strategic planning
• Making decisions in a highly competitive and constantly
changing environment
• Analyzing results and adapting to change

8. Decision Samples
 How many products should we produce?
 What is the best price for our products?
 Should we invest in the free trade area market?
 How much will we invest in advertising for each product?
 Do we need more agents and distributors to sell our products?
 Must we improve our products?
 Are we being competitive?
 How are our competitors doing?

9. How Does it Work?
1. Intra-company/university teams are organized (minimum of 3 to a maximum of 5
individuals).
2. There are 3 rounds of competition. In the First and Second Rounds: Over the course of
a 2-week period, teams work together to manage a virtual company. They will be
competing with other national teams and focused on an objective of achieving the
highest share price in a simulated stock market.
3. Upon completion of the First and Second Rounds of competition (both virtual), the top
8 teams will be invited to the NYSE Euronext HQ in New York for the Global
Management Challenge National Final (March 25-26, 2013). The National Finalist
receives prize money, recognition, and an opportunity to represent the USA at the
International Final in Bucharest Romania (April 16-18, 2013).

10. Calendar
FIRST ROUND OF COMPETITION (VIRTUAL)
Event Date
Material is distributed for review Friday, January 18, 2013
First Set of Decisions Thursday, January 24, 2013 by 1.00 pm (EST)
Second Set of Decisions Monday, January 28, 2013 by 1.00 pm (EST)
Third Set of Decisions Thursday, January 31, 2013 by 1.00 pm (EST)
Fourth Set of Decisions Monday, February 4, 2013 by 1.00 pm (EST)
Fifth Set of Decisions Thursday, February 7, 2013 by 1.00 pm (EST)
SECOND ROUND OF COMPETITION (VIRTUAL)
Event Date
Material is distributed for review Monday, February 11, 2013
First Set of Decisions Monday, February 18, 2013 by 1.00 pm (EST)
Second Set of Decisions Thursday, February 21, 2013 by 1.00 pm (EST)
Third Set of Decisions Monday, February 25, 2013 by 1.00 pm (EST)
Fourth Set of Decisions Thursday, February 28, 2013 by 1.00 pm (EST)
Fifth Set of Decisions Monday, March 4, 2013 by 1.00 pm (EST)
NATIONAL FINAL (NYSE EURONEXT HEADQUARTERS, NEW YORK)
Event Date
Tour of trading floor Monday, March 25, 2013, between 8am-9am
Competition (Five Sets of Decisions) Monday, March 25, 2013, between 9am-5pm
Reception & Awards Ceremony Monday, March 25, 2013, between 6pm-8pm
Professional development activity Tuesday, March 26, 2013, between 8am-1pm
INTERNATIONAL FINAL (BUCHAREST, ROMANIA)
Event Date
Five Sets of Decisions per Round (2 Rounds) Tuesday-Thursday, April 16-18, 2013

11. What Makes Us Unique?
 1 of only 9 internationally-accredited simulation technologies in the world [teChnology-
Enhanced Learning (CEL) accredited by the European Foundation for Management
Development (EFMD)]
 Open competitive platform adds excitement and new challenge of competing in a cross-
sector environment (corporations-universities-associations, etc.)
 Opportunity for cross-functional and mixed teams [samples: full corporate team members, full
university team members, or mixed teams of corporate managers & students that cultivate
mentor-mentee relationships; cross-functional teams at corporate level providescollaboration
among individuals with diverse areas of focus – HR, Finance, Marketing, Production, etc.)
 For corporations; the Challenge is not only an internal talent/professional development tool,
but it also offers a pipeline of new talent through access to and in collaboration with
universities
 For universities; the Challenge not only provides an experiential learning opportunity for
both students AND faculty, but offers access to corporate and association partners (some
universities use the Challenge as development & team-building tool for their faculty and staff)

12. Advantages for the Participants
• ACTIVE Training Method
• Excellent SIMULATION of Reality
Training • Teambuilding & Solution to Silo Thinking
• Decisions In Different Areas
• Results Appraisal
• Accredited Certification
• Encourages Relations Between Companies and Networking
Universities Through Events
• Company/University Advertising
• Media Partner Coverage
Image • National and International Finals
• Awards
• Promotion Inside the Company/University

13. "Global Management Challenge did not only expose us to
practical knowledge in finance, human resource, operations
management and marketing, it also revealed in us our true
behavior in stressful moments and indirectly taught us qualities
we hardly understood like tolerance, teamwork and having an
eye for detail. It is closest to the ultimate test for a well-rounded
manager."
Kwabena Ankomah-Kwakye, MBA Candidate (Team Bizessence, Global Management Challenge Alumnus)

14. www.usamanagementchallenge.com
info@usamanagementchallenge.com
1100 17th Street, N.W., Suite 1000
Washington, D.C. 20036