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Dreaming of Influence
Looking Into A Career of Brands and
Marketing
Where do I begin?
Developing brands and strategizing
media marketing plans more than
capture my interest. Ultimately, with
my MCBS degree, I aim to be a
successful, competent and
influential brand planner and
marketing strategist for small
businesses.
Iconic brands call on TBWAChiatDay for creative
content, strategy development and advertising. It is
the 15th largest ad agency in the US. The merger
between Omnicon group ChiatDay and TBWA
Worldwide generate global billings of $5.7 Billion.
Office locations include New York, Los Angeles and
Nashville.
TBWACHIATDAY IS
HIRING A JR.
PLANNER…
NOTICE THE KEYWORDS AND
PHRASES…
Top Keywords &
Phrases
• Creative
• Research
• Brand
• Team
• Briefs
• Effectively
• Consumer
• Marketing
• Strategy
• Media
• Presenter
• Story-telling ability
• Analyzing and interpreting
• Advertising
• Strategy fundamentals
• Writing creative briefs and briefings
• Culture
• Ideas
• Audience
• Open-minded
• Social trends
• Innovative
• Team player
• Plan
• Develop creative ideas
• Digital analytics
• Develop
SUMMARY
How will I use these keywords and
phrases to get my dream job?
• Add keywords to my personal brand story and add it
to my profile…
• Fill my Summary section with media and text that
describes me using the keywords…
• Review previous job descriptions to edit in keywords
where applicable…
• Use these keywords and phrases when writing
cover letters and letters of recommendation…
On LinkedIn I will…
…to make my profile and resume more
appealing to employers.
HELLO,
DREAM
JOB!
References
TBWA/Chiat/Day - Company Profile, Information,
Business ... (n.d.). Retrieved October 25, 2016, from
http://www.referenceforbusiness.com/history2/61/TBWA-
Chiat-Day.html
TBWAChiatDay | LinkedIn. (n.d.). Retrieved October 25,
2016, from
https://www.linkedin.com/company/tbwachiatday

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Week 1 Exploration - Identifying Industry Jobs and Keywords

  • 1. Dreaming of Influence Looking Into A Career of Brands and Marketing
  • 2. Where do I begin? Developing brands and strategizing media marketing plans more than capture my interest. Ultimately, with my MCBS degree, I aim to be a successful, competent and influential brand planner and marketing strategist for small businesses.
  • 3. Iconic brands call on TBWAChiatDay for creative content, strategy development and advertising. It is the 15th largest ad agency in the US. The merger between Omnicon group ChiatDay and TBWA Worldwide generate global billings of $5.7 Billion. Office locations include New York, Los Angeles and Nashville.
  • 4. TBWACHIATDAY IS HIRING A JR. PLANNER…
  • 5.
  • 6.
  • 7.
  • 8. NOTICE THE KEYWORDS AND PHRASES…
  • 9.
  • 10. Top Keywords & Phrases • Creative • Research • Brand • Team • Briefs • Effectively • Consumer • Marketing • Strategy • Media • Presenter • Story-telling ability • Analyzing and interpreting • Advertising • Strategy fundamentals • Writing creative briefs and briefings • Culture • Ideas • Audience • Open-minded • Social trends • Innovative • Team player • Plan • Develop creative ideas • Digital analytics • Develop
  • 11. SUMMARY How will I use these keywords and phrases to get my dream job?
  • 12. • Add keywords to my personal brand story and add it to my profile… • Fill my Summary section with media and text that describes me using the keywords… • Review previous job descriptions to edit in keywords where applicable… • Use these keywords and phrases when writing cover letters and letters of recommendation… On LinkedIn I will… …to make my profile and resume more appealing to employers.
  • 14. References TBWA/Chiat/Day - Company Profile, Information, Business ... (n.d.). Retrieved October 25, 2016, from http://www.referenceforbusiness.com/history2/61/TBWA- Chiat-Day.html TBWAChiatDay | LinkedIn. (n.d.). Retrieved October 25, 2016, from https://www.linkedin.com/company/tbwachiatday