The most important part of life and living is the brand that you have created or that you are known for. The goal of any organisation or start up is to create a brand that sells itself and that customers are proud to be associated with. This means that your brand vision most then be clear and all encompassing of both the team and the customers personal vision.

1. Building A STRONG
BRAND
VISION
BY SEUN OGUNLANA
JUNE 19, 2018

2. WHAT IS BRAND
VISION?
Brand is "a name, term, sign, symbol or design,
or a combination of these, that identifies the
goods or services of one seller or group of sellers
and differentiates them from those of the
competition."
"brand vision is the ideas behind your brand
that inspire you, your employees and your
customers. They give a clear direction to your
company. "

3. QUOTE
"A brand for a company is like a reputation for a
person. You earn reputation by trying to do hard things
well "
Jeff Bezos, CEO Amazon

4. COMPONENTS OF
BRAND VISION

5. KNOW YOUR BRAND
VALUES
WHAT DO YOU STAND FOR
AS A BUSINESS?.
BRAND
VALUES

6. MAKE THE FUTURE
HAPPEN
WHAT IS YOUR BRAND'S
FUTURE?
BRAND
FUTURE

7. DISCOVER YOUR BRAND
PURPOSE
THINK BIG
BRAND
PURPOSE

8. "A brand is no longer what we
tell the consumer it is — It is
what consumers tell each other
it is."
QUOTE
Scott Cook, Cofounder Intuit

9. WHY YOU NEED A STRONG
BRAND VISION

10. When you try to attract everyone, you attract no one.
Defining exactly who it is you want to work with is
something that impacts the rest of your brand
decisions.
1: KNOW WHO TO ATTRACT

11. When you know unwaveringly what your why is and
what your core values are, you will be excited to
keep pushing forward and living out your purpose.
2: HAVE CLARITY OF PURPOSE

12. Without a clear understanding of what success
means to you, the comparison game will get you.
Everyone is different. Your version of success might
be completely different to someone else's within
your niche.
3: UNDERSTAND WHAT SUCCESS
IS TO YOU

13. If you can’t tell someone why they should work with
you, they will probably work with someone else.
4: IDENTIFY YOUR UNIQUENESS
35%

14. You can better align your day to day activities when
you know where you’re going.
5: MANAGE TIME

15. "Don’t be scared to try new
things but remember to hold
on to the vision of your
company and the initial
successes that defined your
brand ."
QUOTE
Ryan Holmes, Founder Hootsuite

16. TIPS ON BUILDING A
STRONG BRAND VISION
BE
CONSISTENT
THINK BIG
BE
AUTHENTIC
ENCOURAGE
GROWTH

17. Thank You!
#MrFixIT
seun@ventoven.com
SEUN OGUNLANA