Marketing presentation based on a newly introduced Android App.

2. Premium Version Free Version

5.  UAssist is basically a Personal Assistant app that can act as a simple hand solution to a
thousand needs faced by a customer in day-to-day lives.
 With customers relying heavily on their smartphones these days, the usage of Android apps
has risen drastically.
 UAssist has taken this opportunity to serve its customers by assisting them on a “Anytime,
Anywhere” basis and that too 24*7.
 It acts as a multi-utility app that caters even the smallest of needs like setting reminders to major
needs such as booking tickets.

6. BRAND TAGLINE

8. Company and Market Overview
 The total number of smartphone users in India is a whooping 340 million as
of 2017.
 Smartphone users nowadays rely heavily on their multi-tasking smartphones
for their day-to-day tasks.
 This has led to a surge of Android Apps which perform specific utilities such
as handling messages, ticket bookings, location finder, e-commerce
shopping, etc.
 46% of smartphone users are engaged in spend their time in “Me time”,
while 12% on shopping, 7% on preparation for upcoming activities and 4%
on seeking news and information.
 UAssist has tried to bring all such utilities under one single app with its latest
release.

9. Segmentation and Targeting
Consumer Segment:
1. Demographic:
• Age : All ages
• Gender : Male and Female
• Income : All classes
2. Geographic:
• Cities : Small and major cities
3. Psychographic:
• Lifestyle : Heavily reliant on smartphones
Business Market Segment:
1. Demographic:
• Industry : Payments sector, e-commerce sector, smartphone
sector
2. Geographic:
• Cities : Small and major cities

12. Haptik Personal Assistant
 Haptik is a 24*7 chat based personal assistant which uses a combination
of machines + humans to help its customers get things done in real time.
 It is a multi-utility app which eliminates the need to have multiple apps
for every little task.
 Rated 4.5+ on Google Play Store.
 Company has been growing at an aggressive rate of 30% each passing
month.
 Haptik has recorded over 900,000 chats from the time it was launched
last year.
 The company has grown 10 times in the past 6 months with over 50,000
users accessing the app at least once a month.

14. Points of Parity
 Offers services such as wake up calls,
setting reminders, booking tickets, paying
bills, etc. just like its competitor apps
available in market.
 Provides user friendly navigation service to
find useful locations and nearby places.

15. Points of Differences
 Offers an AI assistant, just like Siri on
IPhone, which communicates with its
customers through voice recognition and
caters the needs of the customer.
 Unlike most assistant apps, UAssist offers
you the feature of shopping endless
products on its app powered by major e-
commerce websites.

16. GOAL

17. GOAL

20.  Start small
 Adapt to the competitive environment
 Innovate
 Grow Big

21. • Amazon
• Flipkart
• Snapdeal
• Paytm
• Freecharge
• UPI
• IRCTC
• MakeMyTrip
• GoIbibo
• Book My Show
•Facebook
•Instagram
•WhatsApp
Social
Media
Travel &
Bookings
Portal
E-
Commerce
Payments
Portal
Collaborators

22. Customer Values
•Customer Satisfaction
•24/7 Customer Service
Company Values
•Trust and Trust
Worthiness
•Commitment for
Excellence
•Team Work
•Respect and Honesty
Value Propositions

23. TACTICS

24. PRODUCT

25. UAssist comes with a facility of
an AI assistant that allows its
customers to interact with the
app through ‘voice-
recognition’ and caters the
needs of the customers.

27. Free Features
•Setting up wake up calls,
reminders.
•Providing motivational
quotes, sports updates, news.
•Cooking tips on UAssist
loaded with thousands of
recipes.
•Booking flight tickets, train
tickets.
•View train and flight
schedules.
•Pay electricity and phone bills.
•Prepaid and Postpaid mobile
recharges.
•AI assistant
Premium Features
•All features included in free
version
•Navigation service helping to
find useful locations such as
restaurants, hospitals, etc.
•Grooming Assistant tool that
helps in a dressing up
perfectly for a challenging
day.
•Access to thousands of e-
books, articles, novels.
•Book hotels and movie tickets
on demand.
•E-commerce shopping facility
powered by major shopping
websites.

28. PRICING
The yearly subscription fee for the premium
version of the app is priced a nominal $40 for all
users.
Such a nominal fee has been set keeping in view all the classes of
target customers, especially the lower class of customers who should
not feel left out with the pricing strategy.
Such a not-so-low or not-so-high pricing would fetch greater amount
of downloads and a greater intent to shift from free to premium
version given that so many services are on offer and that too at such
an affordable rate.

29. PROMOTION
 Posting ads on various social-networking
platforms such as Facebook to highlight the
presence of the app.
 Posting interactive app related videos on
YouTube to increase app visibility to users as
visual content generally attracts more audience.
 Using App Store Optimization (ASO) as a source
to increase the discoverability of the app on Play
Store.
 Posting on forums such as Reddit, Quora, etc.
 Push notifications to the free version users
displaying the extra benefits of Premium version.

30. DISTRIBUTION
The UAssist app will be made on premier
app stores for downloads. A few of them
are:
Google Play Store
Apple App Store
Samsung Apps
Blackberry Store
Mobango
91mobiles.com

31. IMPLEMENTATION

32. Organizational Structure
Customer support staffs
working 24*7 to provide the
best user experience to the
consumers.
Healthy relationships with
collaborators in order to
maintain a successful
partnership.

33. Business Process and
Scheduling
 App Testing and Official Launch
 Promotion
 Regular updates and support to clear the bugs and glitches
 Come up with strategies that will ensure high customer
engagement
 Expansion of business and affiliating with several other
companies to form healthy and profitable partnerships.

34. SUMMARY
Executive
Summary GOAL
TACTICS
IMPLEMENTATION

36. DISCLAIMER