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3. ZAPOWIEDZI
A Companion to New Media Dynamics
John Hartley
John Wiley & Sons
A Companion to New Media Dynamics
presents a state-of-the-art collection of
multidisciplinary readings that examine
the origins, evolution, and cultural
underpinnings of the media of the digital
age in terms of dynamic change
Presents a state-of-the-art collection of
original readings relating to new media in
9781444332247 terms of dynamic change Features
interdisciplinary contributions
08.02.2013
encompassing the sciences, social
Oprawa: twarda sciences, humanities and creative arts
505 PLN Addresses a wide range of issues from
the ownership and regulation of new
media to their form and cultural uses
Provides readers with a glimpse of new
media dynamics at three levels of scale:
the 'macro' or system level.
Handbook of Social Media Management
Mike Friedrichsen
Springer-Verlag
Digitization and Web 2.0 have brought empirical findings and applications,
about continuous change from yielding an interesting overview of
traditional media management to new interdisciplinary and international
strategic, operative and normative approaches. The book's main sections
management options. Social media address forms and content of social
management is on the agenda of every media.
media company, and requires a new set
of specialized expertise on digital
9783642288968 products and communication. At the
same time, social media has become a
31.01.2013
vibrant field of research for media
Oprawa: twarda economists and media management
864 PLN researchers. In this handbook,
international experts present a
comprehensive account of the latest
developments in social media research
and management, consistently linking
classical media management with social
media. The articles discuss new
theoretical approaches as well as
www.abe.pl 3
4. ZAPOWIEDZI
Integrated Advertising, Promotion, and Marketing
Communications
Kenneth E. Clow
Pearson Education
This book provides a strong foundation evaluating an integrated marketing
in the basic principles of advertising and program.
promotion and gives readers an
integrated learning experience. It
incorporates Internet exercises and a
Building an IMC Campaign project, with
free Advertising Plan Pro software in
every copy. Chapter topics cover ethics
9780133126242 and social responsibility in marketing
communications, promotions
01.02.2013
opportunity analysis, brand and
Oprawa: miękka corporate image management,
387 PLN consumer buyer behaviors, business-to-
business buyer behaviors, advertising
management, advertising media
selection, trade promotions, consumer
promotions, personal selling, public
relations and sponsorship programs,
database and direct marketing
programs, internet marketing, and
The Routledge Companion to Advertising and
Promotional Culture
Emily West
Taylor & Francis
The Routledge Companion to introduces how people construct
Advertising and Promotional Culture promotional meaning and are
provides an essential guide to the key constructed as consumers, markets,
issues, methodologies, concepts, and labor by advertising forces.
debates, and policies that shape our Identities analyzes the ways that
everyday relationship with advertising. advertising constructs images and
The book contains eight sections: definitions of groups -- such as gender,
Historical Perspectives considers the race and the child -- through industry
9780415888011 historical roots and their relationship to labor practices, marketing, as well as
30.04.2013 recent changes of contemporary through representation in advertising
advertising and promotional practice. texts. Social Institutions looks at the
Oprawa: twarda
Political Economy examines how market pervasiveness of advertising strategies in
654 PLN forces, corporate ownership, and different social domains, including
government policies shape the politics, music, housing, and education.
advertising and media promotion Everyday Life highlights how a
environment. Globalization presents promotional ethos and advertising
work on advertising and marketing as a initiatives pervade self image, values,
global, intercultural, and transnational and relationships.
practice. Audiences as Labor,
Consumers, Interpreters, Fans
4 www.abe.pl
5. ZAPOWIEDZI
Strategic Customer Management: Integrating
Relationship Marketing and CRM
Adrian Payne
Cambridge University Press
Relationship marketing and customer examples and case studies from around
relationship management (CRM) can be the world connect theory with global
jointly utilised to provide a clear practice, making this an ideal text for
roadmap to excellence in customer both students and practitioners keen to
management: this is the first textbook to keep abreast of changes in this fast-
demonstrate how it can be done. moving field.
Written by two acclaimed experts in the
field, it shows how an holistic approach
9781107014961 to managing relationships with
customers and other key stakeholders
31.03.2013
leads to increased shareholder value.
Oprawa: twarda Taking a practical, step-by-step
399 PLN approach, the authors explain the
principles of relationship marketing,
apply them to the development of a
CRM strategy and discuss key
implementation issues. Its up-to-date
coverage includes the latest
developments in digital marketing and
the use of social media. Topical
The Story of Purpose: The Path to Creating a Brighter
Brand, a Greater Company, and a Lasting Legacy
Joey Reiman
John Wiley & Sons
A proven methodology for building a purpose from Procter & Gamble,
purpose-powered organization Some McDonald's, Newell Rubbermaid and
ideas are bigger than others, and the many more purpose-driven companies.
Master Idea--your company's purpose-- These stories come to life in a
is the biggest. Whether addressing comprehensive book that promises to
communication between leadership and guide, inspire, and transform your
associates, suppliers to manufacturers, organization Offers a blueprint for
sales force to customers, or brand to creating powerful internal and external
9781118443699 consumers, The Story of Purpose messages for current and future
details a proven methodology for customers, employees, and
25.01.2013
businesses, small to large, how to build shareholders The Story of Purpose will
Oprawa: twarda a purpose-inspired organization to leave you asking yourself "what gets me
100 PLN positively impact employees, customers, up in the morning?" instead of "what
and the bottom line. It reveals the keeps me up at night?
process for uncovering what makes a
company distinctive and guides you to
discover the fundamental force behind
the organization that no competitor can
replicate or replace. The Story of
Purpose incorporates stories of
www.abe.pl 5
6. ZAPOWIEDZI
Newsjacking: The Urgent Genius of Real-Time
Advertising
Grant Hunter
Thames & Hudson
From Grant Hunter and Jon Burkhart,
the duo behind the Urgent Genius
website, "Newsjacking" features over
100 examples of outstanding creative
advertising from around the world that
use topicality and viral techniques to
communicate with audiences at high
speed. Based on the themes and
9780500516720 concepts the authors have devised
through their groundbreaking research,
15.04.2013
"Newsjacking" combines principles and
Oprawa: twarda creative strategies with inspiring yet
130 PLN rapidly executed work to show how for
advertising to be effective it has to move
fast. Global brands are featured
throughout and campaigns for Nestle,
Puma, Samsung, Adidas, Heineken,
Johnnie Walker and FIAT are included,
among many others.
Nontraditional Media in Marketing and Advertising
Robyn Blakeman
SAGE Publications
A concise guide that offers a step-by-
step approach to the strategic use of
alternative media by both the marketing
and advertising professions. The text
looks at why a marketing team might
employ the use of alternative media
vehicles over (or alongside) more
traditional ones, how it can be used to
9781412997614 attract smaller niche markets, and where
alternative media is headed. Key
08.03.2013
features of this book include: specific
Oprawa: miękka alternative media methods are
120 PLN discussed in separate chapters,
including electronic and social media,
mobile media, out-of-home and transit
media, and direct marketing and sales.
6 www.abe.pl
7. POLECAMY
50 Digital Team Building Games: Fast, Authentic: The Politics of Ambivalence
Fun Meeting Openers, Group Activities in a Brand Culture
John Chen Sarah Banet-Weiser
John Wiley & Sons New York University Press
9781118180938 9780814787144
27.04.2012 06.11.2012
Oprawa: miękka Oprawa: miękka
Cena: 90 PLN Cena: 93 PLN
Use technology to increase loyalty and productivity in your employees 50 Digital Brands are everywhere. Branding is central to political campaigns and political
Team-Building Games offers fun, energizing meeting openers, team activities, and protest movements.
group adventures for business teams, using Twitter, GPS, Facebook,
smartphones, and other technology.
Fashion Promotion: Building a Brand Becoming a Public Relations Writer:
Through Marketing A Writing Workbook
Gwyneth Moore Ronald D. Smith
Bloomsbury Publishing Taylor & Francis
9782940411870 ISBN: 9780415888028
29.10.2012 11.01.2012
Oprawa: miękka Oprawa: miękka
Cena: 133 PLN Cena: 239 PLN
Fashion Promotion is an inspiring and practical guide to promoting a brand. It Becoming a Public Relations Writer is a comprehensive guide to the writing
addresses the new ways in which brands engage with customers, through the process for public relations practice. Using straightforward, no-nonsense
latest digital channels as well as traditional methods. language, realistic examples, easy-to-follow steps and practical exercises, this text
introduces the various formats and styles of writing you will encounter as a public
relations practitioner.
Becoming a Public Relations Writer: Brand Anarchy:
A Writing Workbook Managing Corporate Reputation
Ronald D. Smith Stephen Waddington
Taylor & Francis Bloomsbury Publishing
9780415893428 9781408157220
12.01.2012 29.03.2012
Oprawa: twarda Oprawa: miękka
Cena: 505 PLN Cena: 72 PLN
Becoming a Public Relations Writer is a comprehensive guide to the writing As the media landscape looks increasingly diverse and anarchic, individuals,
process for public relations practice. Using straightforward, no-nonsense organisations and governments should not waste time wondering whether they
language, realistic examples, easy-to-follow steps and practical exercises, this text have lost control of their reputations. The simple fact is that they have never had
introduces the various formats and styles of writing you will encounter as a public control. The question is what they can do about it now, and what they need to
relations practitioner. consider for the future.
Brand Bible Brand Revolution:
Rethinking Brand Identity
Debbie Millman Marie-Claude Sicard
Rockport Publishers Palgrave Macmillan
9781592537266 9781137019486
17.01.2012 09.11.2012
Oprawa: twarda Oprawa: twarda
Cena: 159 PLN Cena: 138 PLN
Brand Bible is a comprehensive resource on brand design fundamentals. It looks Brand Revolution goes against the traditional approaches to brand management,
at the influences of modern design going back through time, delivering a short and shows the need for a radical shift in the way we think about marketing. It puts
anatomical overview and examines brand treatments and movements in design. into practice an original method developed over years of consulting with some of
Europe's top luxury brands, as well as the author's experience teaching business
and marketing to students and professionals in Europe, the UK, US.
Brand You Branding Yourself
John Purkiss Erik Deckers
Pearson Education Pearson Education
9780273777694 9780789749727
01.08.2012 10.07.2012
Oprawa: miękka Oprawa: miękka
Cena: 82 PLN Cena: 82 PLN
In the modern workplace, clearly defined hierarchies are on the wane, few of us Want a new job or career? Need to demonstrate more value to customers or
have 'jobs for life' and many of us have portfolio careers or are self-employed. In employers? Use today's hottest social media platforms to build the powerful
these self-reliant times, it's essential to be remembered for the right reasons. personal brand that gets you what you want! In this completely updated book, Erik
Brand You helps you develop a powerful personal brand, both on- and offline, and Deckers and Kyle Lacy help you use social media to attract new business and job
shows you how to. opportunities you'll never find any other way.
www.abe.pl 7
8. POLECAMY
Classical Rhetoric and Modern Consumers' Responsiveness to Brand
Public Relations Partnerships
Charles Marsh Romani Jessica
Taylor & Francis VDM Verlag
9780415626002 9783639460582
09.11.2012 28.11.2012
Oprawa: twarda Oprawa: miękka
Cena: 425 PLN Cena: 169 PLN
This book expands the theoretical foundations of modern public relations, a During the last decades destination branding has achieved more and more
growing young profession that lacked even a name until the twentieth century. As attention from DMOs, which attempt to exploit the benefits deriving from the
the discipline seeks guiding theories and paradigms, rhetorics both ancient and combination between a strong brand, a good marketing and network
modern have proven to be fruitful fields of exploration. functioning society theory, management.
and reflection.
Corporate Reputation: Brand Culture and Public Relations:
and Communication Links and Implications
Chris Fill Krishnamurthy Sriramesh
Pearson Education Taylor & Francis
9780273727590 9780415887267
09.02.2012 05.06.2012
Oprawa: miękka Oprawa: miękka
Cena: 230 PLN Cena: 451 PLN
Why should and how can organisations manage their reputations? All Culture and Public Relations explores the impact of culture - societal and
organisations, the executives who direct them, the employees who create value organizational - through the global lens of public relations. Structuring the volume
and their stakeholders who influence them, all interact and can impact corporate around three themes -- culture as an environment for public relations.
reputation. In a 24/7 media environment, where even a tweet can shape
impressions, the importance of reputation management has never been higher.
Defending Your Brand: How Smart Designing Brand Identity: An Essential
Companies Use Defensive Strategy Guide for the Whole Branding Team
Tim Calkins Alina Wheeler
Palgrave Macmillan John Wiley & Sons
9780230340343 9781118099209
04.09.2012 07.12.2012
Oprawa: miękka Oprawa: twarda
Cena: 100 PLN Cena: 164 PLN
Defensive strategy is a brutal business. This is a revised new edition of the bestselling toolkit for creating, building, and
maintaining a strong brand. From research and analysis through brand strategy,
design development through application design, and identity standards through
launch and governance.
Follow Me! Creating a Personal Brand Heritage and Social Media
with Twitter
Sarah-Jayne Gratton Elisa Giaccardi
John Wiley & Sons Taylor & Francis
9781118336342 9780415616676
03.08.2012 14.06.2012
Oprawa: miękka Oprawa: miękka
Cena: 90 PLN Cena: 138 PLN
Make the most of Twitter as a tool for creating a personal brand Twitter boasts Heritage and Social Media explores how social media reframes our understanding
more than 100 million active users with 50 million of them actively tweeting every and experience of heritage. Through the idea of 'participatory culture' the book
day, making Twitter an indisputably powerful marketing platform. Personal Brand begins to examine how social media can be brought to bear on the encounter with
with Twitter escorts you through using Twitter to create and execute a surefire heritage and on the socially produced meanings and values that individuals and
personal marketing campaign that spans the globe. communities ascribe to it.
International Employer Brand Lifestyle Brands:
Management A Guide to Aspirational Marketing
Lena Christiaans Stefania Saviolo
Springer-Verlag Palgrave Macmillan
9783658004552 9781137285928
27.11.2012 23.11.2012
Oprawa: miękka Oprawa: twarda
Cena: 259 PLN Cena: 138 PLN
The increasing globalization of business activities forces companies to recruit What do Apple, Patagonia, Virgin and Slow Food have in common? Why do
highly skilled employees all over the world. In order to attract these talents, millions of people identify with Nike and idolize Ferrari cars? Why are some brands
employers have to differentiate themselves through a unique employer brand, simply fads that emerge suddenly and then disappear as quickly, while others
appealing to diverse target audiences. become part of a lifestyle and are never forgotten?
8 www.abe.pl
9. POLECAMY
Likeable Social Media Marketing Semiotics:
Signs, Strategies, and Brand Value
Dave Kerpen Laura Oswald
McGraw-Hill Oxford University Press
9780071813723 9780199566495
01.12.2012 16.02.2012
Oprawa: twarda Oprawa: twarda
Cena: 100 PLN Cena: 319 PLN
This title includes access to 3 exclusive ebooks for hardcover readers only! The Everyday consumers buy into the concept of brands and their associated
secret to successful word-of-mouth marketing on the social web is easy: be meanings - the perception of quality, a symbolic relationship, a vicarious
Likeable. experience, or even a sense of identity.
Mastering Story, Community Millennials, News, and Social Media: Is
and Influence News Engagement a Thing of the Past?
Jay Oatway Paula M. Poindexter
John Wiley & Sons Peter Lang Publishing
9781119940715 9781433114977
13.04.2012 03.08.2012
Oprawa: twarda Oprawa: miękka
Cena: 90 PLN Cena: 151 PLN
Your digital presence tells the story of who you are...so what should you be Why doesn't the Millennial Generation embrace news as its grandparents'
saying? In a world overflowing with the noise of Facebook updates, tweets, blog generation did? Who or what is responsible for the rejection of news by this
posts, Pinterest pins and YouTube video responses, it's difficult to connect with generation born between the early 1980s and late 1990s? Is Millennial enthusiasm
the people who matter most to your business and your career. for social media related to a lack of affection for news?
Modeling and Mining Ubiquitous Social Online Consumer Behavior: Theory and
Media Research in Social Media
Martin Atzmueller Angeline G. Close
Springer-Verlag Taylor & Francis
9783642336836 9781848729698
31.08.2012 31.05.2012
Oprawa: miękka Oprawa: twarda
Cena: 198 PLN Cena: 255 PLN
This book constitutes the joint thoroughly refereed post-proceedings of the Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way
Second International Workshop on Modeling Social Media, MSM 2011, held in consumers and advertisers behave. It is crucial to understand how consumers
Boston, MA, USA, in October 2011, and the Second International Workshop on think, feel and act regarding social media, online advertising, and online shopping.
Mining Ubiquitous and Social Environments, MUSE 2011, held in Athens, Greece, Business practitioners, students and marketers are trying to understand online
in September 2011. consumer experiences that help instill brand loyalty.
Optimize: How to Attract and Engage Pinterest for Business
More Customers
Lee Odden Jess Loren
John Wiley & Sons Pearson Education
9781118167779 9780789749925
27.04.2012 08.08.2012
Oprawa: twarda Oprawa: miękka
Cena: 90 PLN Cena: 72 PLN
Attract, engage, and inspire your customers with an "Optimize and Socialize" The complete guide to profiting from Pinterest! Pinterest is today's hottest new
content marketing strategy Optimize is designed to give readers a practical social media platform-and it's perfect for businesses with small marketing
approach to integrating search and social media optimization with content budgets.
marketing to boost relevance, visibility, and customer engagement.
Pinterest Power Problem Solved: A Primer in Design,
Branding and Communication
Jason Miles Michael Johnson
McGraw-Hill Phaidon Press
9780071805568 9780714864730
01.10.2012 03.09.2012
Oprawa: miękka Oprawa: twarda
Cena: 74 PLN Cena: 159 PLN
This is the quick-start guide to reaching more customers than ever on Pinterest - Problem Solved is the only book that teaches students and professionals how to
the hottest, fastest-growing social media site today. In January 2012, Pinterest recognize the recurring problems common to all areas of communication and
became the fastest-growing standalone website ever-surpassing Facebook, My explains how to solve them. Each chapter explores a different problem and
Space, and Twitter. concludes with a case study exploring a particular solution in detail.
www.abe.pl 9
10. POLECAMY
Public Relations Cases Real-Time Diplomacy:
Politics and Power in the Social Media
Darrell Hayes Philip Seib
Cengage Learning Palgrave Macmillan
9781111836825 9780230339422
03.01.2012 14.05.2012
Oprawa: miękka Oprawa: twarda
Cena: 260 PLN Cena: 319 PLN
Primarily using Public Relations Society of America award-winning cases, "Public Real-Time Diplomacy explores the media's role in the process of political change.
Relations Cases, 9E, International Edition" presents a clear theoretical grounding As a backdrop to the events of 2011, this book examines how diplomacy has
in the major areas of public relations. Using the ROPE process model (Research, evolved as media have gradually reduced the time available to policy makers.
Objectives, Programming, and Evaluation), the authors keep students focused on
the strategic elements of exemplary communications campaigns.
Retail Marketing and Branding Richard Wagner: Self-Promotion
and the Making of a Brand
Jesko Perrey Nicholas Vazsonyi
John Wiley & Sons Cambridge University Press
9781118489529 9781107404397
07.12.2012 10.05.2012
Oprawa: twarda Oprawa: miękka
Cena: 186 PLN Cena: 122 PLN
Retail Marketing and Branding, 2nd Edition looks at how retailers can make more This book was first published 2010. All modern artists have had to market
out of their marketing money with retail best practices in branding and marketing themselves in some way.
spend optimization.
Share This: The Social Media Handbook Social Marketology: Improve Your
for PR Professionals Social Media Processes
Chartered Institute of Public Relations (CIPR) Ric Dragon
John Wiley & Sons McGraw-Hill
9781118404843 9780071790499
20.07.2012 01.07.2012
Oprawa: miękka Oprawa: miękka
Cena: 90 PLN Cena: 95 PLN
Share This is a practical handbook to the biggest changes taking place in the Manage all your social media marketing efforts with repeatable, improvable
media and its professions by the Chartered Institute of Public Relations (CIPR) processes "In studying social media we must also embrace social sciences.
Social Media Panel. Sociology, psychology, neuroscience, statistical analysis, ethnography, as well as
marketing are at the source of Social Marketology, and Dragon explains how and
why it matters to Separation).
Social Media and Public Relations: Social Media Audit
Eight New Practices for the PR
Deirdre Breakenridge Urs E. Gattiker
Pearson Education Springer-Verlag
9780132983211 9781461436027
01.04.2012 29.10.2012
Oprawa: miękka Oprawa: miękka
Cena: 62 PLN Cena: 216 PLN
In Social Media and Public Relations: Eight New Practices for the PR Professional, Social media has drastically improved the way we can reach target audiences and
social marketing pioneer Deirdre Breakenridge teaches and demonstrates the serve our customers. Like its financial counterpart, the social media audit (SMA)
eight new skills and mindsets PR/marketing pros need to build brands and can be described as a formalized review of anorganization's social media
engage customers in a social world. activities.
Social Media for Academics: Social Media
A Practical Guide
Diane Rasmussen Neal Brian Dixon
Woodhead Publishing John Wiley & Sons
9781843346814 9781118342343
06.08.2012 16.10.2012
Oprawa: twarda Oprawa: miękka
Cena: 263 PLN Cena: 100 PLN
This book will provide an overview of social media technologies in the context of How to create an effective social media strategy for a school or district School
practical implementation for academics, guided by applied research findings, leaders may be familiar with social media in their own lives, but many still need
current best practices, and the authors' successful experiences with using social help in effectively using social media in their professional practice.
media in academic settings.
10
11. POLECAMY
Social Media in the Public Sector Field Social Media Investigation
for Law Enforcement
Ines Mergel Joshua L. Brunty
John Wiley & Sons Elsevier Science & Technology
9781118109939 9781455731350
07.12.2012 23.11.2012
Oprawa: miękka Oprawa: miękka
Cena: 143 PLN Cena: 58 PLN
This hands-on practical guide (and companion to the Social Media in the Public Social Media is becoming an increasingly important - and controversial -
Sector ) offers a ready-to-use reference to help readers move smoothly through investigative source for law enforcement. This project provides an overview of the
the development and deployment of effective new media strategies and policies current state of digital forensic investigation of Facebook and other social media
within their own organizations. networks and the state of the law, touches on hacktivism, and discusses the
implications for privacy and other controversial areas.
Social Media Retrieval Social Media, Religion, and Spirituality
Naeem Ramzan Marie Gillespie
Springer Walter de Gruyter
9781447145547 9783110270457
05.12.2012 01.09.2012
Oprawa: miękka Oprawa: twarda
Cena: 451 PLN Cena: 432 PLN
This comprehensive text/reference examines in depth the synergy between Amongst books on religion and the internet, this collection is distinctive in
multimedia content analysis, personalization, and next-generation networking. addressing the interaction between social and mass media in the construction of
contemporary religion and spirituality, and public understandings of them.
Social TV: How Marketers Can Reach Socialnomics
and Engage Audiences
Mike Proulx Erik Qualman
John Wiley & Sons John Wiley & Sons
9781118167465 9781118232651
02.03.2012 07.12.2012
Oprawa: twarda Oprawa: twarda
Cena: 90 PLN Cena: 74 PLN
The Internet didn't kill TV! It has become its best friend. Americans are watching This is the benchmark book on to the effects and implications of social media on
more television than ever before, and we're engaging online at the same time our daily lives, and how businesses can harness its power. "Socialnomics" is an
we're tuning in. essential book for anyone who wants to understand the implications of social
media on our daily lives and how businesses can tap the power of social media to
increase their sales, cut their marketing costs, and reach consumers directly.
Stand Out Social Marketing Strategic Brand Management
Mike Lewis Kevin Lane Keller
McGraw-Hill Pearson Education
9780071794961 9780132664257
01.12.2012 10.08.2012
Oprawa: miękka Oprawa: twarda
Cena: 74 PLN Cena: 738 PLN
Competing on the social web isn't enough. You have to stand out! "Stand Out Incorporating the latest industry thinking and developments, this exploration of
Social Marketing" explains how today's best-known brands draw attention that brands, brand equity, and strategic brand management combines a
pays in the crowded space of social media - and how you can do the same for comprehensive theoretical foundation with numerous techniques and practical
your brand! insights for making better day-to-day and long-term brand decisions-and thus
improving the long-term profitability of specific brand strategies.
The Better Mousetrap: The Impact of Social Inequality on
Brand Invention in a Media Democracy Media: Innovations in Community
Simon Pont John C. Pollock
Kogan Page Taylor & Francis
9780749466213 9780415631181
03.11.2012 12.12.2012
Oprawa: miękka Oprawa: miękka
Cena: 117 PLN Cena: 451 PLN
Advertising can be great. Great advertising, that is. Brands live or die on the power This book is among the first to systematically explore the impact of community
of their advertising and the advertiser's role is to build better mousetraps. But why inequality on reporting political and social change. Although most journalism
do we love certain brands and passionately or indifferently reject the rest? scholars are still fascinated by the impact of media on society, Media and Social
Inequality explores the reverse perspective: the impact of society on media.
www.abe.pl 11
12. POLECAMY
The Law of Reputation and Brands The Mobile Marketing Revolution
in the Asia Pacific
Andrew Kenyon Jed Alpert
Cambridge University Press McGraw-Hill
9781107017726 9780071788182
08.03.2012 01.04.2012
Oprawa: twarda Oprawa: twarda
Cena: 478 PLN Cena: 106 PLN
Efforts to expand the scope of legal protection given to reputation and brands in One-to-One is transforming our world--here' s how you can join the Revolution
the Asia Pacific region have led to considerable controversy. Written by a variety of What would your organization do with a technology that lets you crowdsource
experts, the essays in this book consider the developing law of reputation and instantly and effortlessly and reach people who WANT to hear from you wherever
brands in a fraught area. they happen to be
The Olympic Games Effect The Power of Un-popular
John A. Davis Erika Napoletano
John Wiley & Sons John Wiley & Sons
9781118171684 9781118134665
28.02.2012 10.04.2012
Oprawa: miękka Oprawa: twarda
Cena: 106 PLN Cena: 90 PLN
This title deals with marketing at the Olympics, the attraction and the rewards. Every successful brand in history is inherently unpopular with a specific
Essential reading in preparation for the 2012 London Olympics, the newly revised demographic. Somewhere along the way, people felt they had to be popular in
and fully updated second edition of "The Olympic Games Effect" offers fascinating order to be successful, when in fact, the opposite is true.
sports marketing and branding insights into the promotion of the Games
themselves, and their unique attraction for corporations in particular.
The PR Styleguide The Public Relations Strategic Toolkit
Barbara Diggs-Brown Alison Theaker
Cengage Learning Taylor & Francis
9780840028921 9780415676472
01.02.2012 27.07.2012
Oprawa: miękka Oprawa: twarda
Cena: 152 PLN Cena: 425 PLN
Annual Reports. Audio News Releases. Brochures. Communication Audits. The Public Relations Strategic Toolkit provides a structured approach to
Direct Mail Campaigns. Media Kits. Media Lists. Media Tours. New Media. understanding public relations and corporate communications.
Newsletters. News Releases.
The Social Commerce Handbook The Social Media Bible
Paul Marsden Lon Safko
McGraw-Hill John Wiley & Sons
9780071802024 9781118269749
01.09.2012 01.04.2012
Oprawa: miękka Oprawa: miękka
Cena: 79 PLN Cena: 106 PLN
This is the hands-on guide to successful selling with social media sites. "The
Social Commerce Handbook" presents the next big phase in social media The go-to guide to social media skills, now in an updated and revised 'Third
marketing: selling directly through social media sites, including Facebook, Twitter, Edition''The Social Media Bible' is comprehensive 700-plus page social media
Foursquare, and more. resource that will teach corporate, small business, and non-profit marketers
strategies for using social media to reach their desired audiences.
The Social Media Manifesto The Tasti D-lite Way
Jed Hallam James Amos
Palgrave Macmillan McGraw-Hill
9781137271419 9780071799379
01.12.2012 01.08.2012
Oprawa: twarda Oprawa: miękka
Cena: 106 PLN Cena: 95 PLN
JOIN THE SOCIAL MEDIA REVOLUTION Social technology has fundamentally There is a right way and a wrong way to use social media. Then there is "The Tasti
changed the way in which businesses operate. The use of social technology is fast D-Lite Way". ""The Tasti D-Lite Way" is an example of how to turn the advent of
becoming a business-spanning medium that can affect the very organizational social media into understandable, actionable strategies. Digest its rich content and
structure of a company and engaging with it quickly is key to making a business you will find loyal customers lining up!" (Jon Luther, Chairman of Dunkin' Brands
competitive. (Dunkin' Donuts, Baskin Robbins) and Chairman of Arby's.
12
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