1. ABDUL SATTAR
202 High Street
Bangor, UK,LL57 1NY
7741329649
sattar_pk77@yahoo.com
SUMMARY
Dedicated Manager (Marketing and Technical) with 12+ yearsin marketing management,
brand management, product management, advertising and public relations,research and
development. Areas of expertise include product development and brand management.
Additionally, Experienced marketing management professionalwho consistently delivers
high-quality and results-focused marketing content.In-depth knowledge ofsocialmedia
marketing with expertise in identifying emerging market trends.
SKILLS
Language English (IELTS 6.5), Urdu, Social media engagement
Punjabi, Saraiki. Computer Skills Digital marketing
Microsoft Office (word, excel, power Market research
point). SAP, Outlook,BPCS,Internet Online and mobile consumer
surfing. marketing tools
Accomplished manager Social media expert
Natural leader Web 2.0 savvy
Creative and innovative Persuasive
Strategic marketing Corporate messaging
Story development and brand Strong time management
management Multivariate testing knowledge
Product marketing specialist Sales strategies
Strategic thinker Organised
Marketing plan development Positioning
Product lifecycle management ROIanalysis
Quantitative and qualitative market Sales training
research Product forecasts
Budget development and E-mail and directmail marketing
management campaigns
WORK HISTORY
Nippon Paint (Pakistan) (Private) Limited －39-KM Ferozepur Road
Worked with the communications team to drive internal promotion of company
programmes, initiatives,guiding principles and mission.
Coordinated and participated in promotional activities and trade shows.
Collaborated with developers,advertisers and production managersto market
products and services.
Directed the hiring, training and performance evaluations for marketing and sales
staff and supervised their dailyactivities.
Identified value propositionsand keymessages for allofthe company's marketing
campaigns.
Preserved brand integrityby monitoring the consistency and quality ofmarketing
content.
Created high-quality marketing strategydocumentation,including product
marketing briefs, FAQsand objection handling documents.
Cultivated effective partnerships with engineering, marketing, sales and customer
support staff.
Communicated marketing teams' plansand accomplishmentsto verify alignment
with senior managementobjectives.
Travelled nationallyand internationally to meetwith customers and deliver clear
company messages.
01/2009 －－－－ 10/2015 Marketing and Technical Manager (Decorative Paint Division)

2. Analysed usage patterns to understand ways in which customers used company
products and services.
Directed productdevelopment using in-depth knowledge ofvendor landscape and
industry insight.
Developed and implemented campaigns for email,online advertising, search
engines and directmail.
Defined and tracked campaign effectiveness and adjusted strategies accordingly.
Managed newproduct developmentin RND and Market.
Launched new product line.
Conducted training of Sale, Marketing and Technical staff.
Directed and coordinated marketing activitiesand policiesto promote products and
services.
Developed pricing strategieswhile balancing firm objectives with customer
satisfaction maximisation.
Reviewed the financial aspectsofproductdevelopment,such as budgets,
expenditures and research and development appropriations.
Initiated marketresearch studiesand analysed findings.
AkzoNobel Pakistan Limited －346-Ferozepur Road
Developed new products as per market demand.
Modified existing productas per marketdemand.
Evaluated new raw material and products.
Conducted QualityControland QualityAssurance.
Handled customer’s complaints.
Product management and Brand management.
Market management and Business Development.
Contributed technically in cross-functional operations with other internal
departments.
Conducted Bench Marking for qualityimprovement.
Technical Training of Sale & Marketing and technical staff.
Conducting Field Trials of all products in all regions.
Got International Training on SAP management system in Malaysia and Trained
Nippon Paint Staff.
Attended technical conference in China for process improvement and optimisation
of formulations.
PERSONAL INFORMATION
EDUCATION
2016 MBA:International Marketing
Bangor University－ United Kingdom
Recipient of Vice-chancellor Scholarship.
Business, Marketing and Advertising coursework.
Attended Marketing workshop.
Coursework in Integrated Marketing Communications.
Marketing Strategy and Marketing Analysis.
Global Brand Management.
International Marketing.
International Strategic Management.
Management Research.
Consumer Behaviour in Digital and Globalworld.
2001 MSC: Chemistry
Punjab University－Lahore, Pakistan
Chemistry
ADDITIONAL INFORMATION
Passport: AF5426014
Skype: sattar-nppk
Sex: Male
04/2003 －－－－ 01/2009 Development Officer