This the presentation on Allen Solly brand.

1. WELCOME
PRESENTED BY
IRFAN LATHEEF
FIRST BBA. (AIMER)

2. • About Allen Solly:
• Allen Solly is a brand
inspiring the birth of an
entirely new consumer
class.

3. Name :- Allen Solly
Launch:- 1744
Take over and launch in India:-1993
Previous owner:-William Hollins and
Corpration Limted
Present owner:- Madura Fashion &
Lifestyle A Division of Aditya Birla
Fashion & Retail Limited.

6. MILE STONES
• Friday Dressing style
• 2002-First Indian brand to introduce work fashion
for woman
• 2008-First kids wear section
• 2012-Brand mark-”The Stag”
• 2013-Kids Apparel “Allen Solly Junior”
• 2014-Solly Jeans Company-Solly Sport
• “Friday foot wear style”

7. FRIDAY DRESSING STYLE

9. PRICING RANGE

10. QUALITY
• Allen Solly products
come under

11. COSTING

12. SIX MONTHS MERCHANDISING
PLANNING