3. The News that Inspire the viewers…
•I News is widely accepted by entire Telugu viewers.
•I News deliver its viewer the news of their choice.
•I News deliver the quality and authentic content.
•I News concentrate and consider mix profile of viewer.
•I News focus to all.
4. The News that Inspire the viewers…
•I News, a 24/7 Telugu satellite news channel for AP and
Telangana. The channel was launch on 31st Dec 2009, in the
initial years channel had performed to its best and gave tough
competition to TV9.
•I News is a media company wedded to the purpose of building a
better society through free-spirited journalism. Non partisan
journalism is a sovereign value to us.
• I News stand for a better society and we believe that by
disseminating impartial, balanced and credible news in a creative
and challenging format and by hosting a free and fearless
conversation of ideas of all persuasions, we help society in
making informed choices.
5. The News that Inspire the viewers…
•As an aggressive news-gathering organization, channels tune
all their systems to achieve one purpose, putting the latest news
break on air on its occurrence. Reporters in the field are directly
linked to production control to sound the first alert to a news
break.
•Journalism is effective only when it is free. I News hosts, a free
environment for journalists, and all its editorial decisions are
taken in complete independence of commercial or other
considerations.
•I News operate its channels as people's channels. It sees him
as the holder of non-negotiable fundamental rights, as a voter
who creates the state, as a tax-payer who endows society’s
welfare, and as a consumer who is the master of the economy.
6. ABOUT:
•I NEWS is a 24 hours Telugu News Channel In Andhra
Pradesh & Telangana region. It was launched in January 2009.
•Since then, the Channel has maintained its lead news
segment.
•The Case explores the reasons for in viewership in the
success of I NEWS.
•It examines the background of the channel and the
circumstances that led to its Launch.
•The case also draws a comparison between I NEWS and its
Competitors.
•It also takes a look at the News Channels market in Andhra
Pradesh & Telangana and the future outlook of I NEWS.
7. I NEWS TARGETED VIEWERS
Children to Aged
Male & Female
SEC: ABCDE
8. I NEWS FOCUSED CONTENTS
FPC is designed based upon analysing audience
profile and viewership pattern in all day parts.
Periodic market survey to understand the
viewership expectation of news from the
channel.
13. DISTRICTS MARKET MAPPING
A.P 77%
DIST REGION %
EAST GODAVARI AP 88%
KURNOOL AP 89%
VIZIANAGARAM AP 78%
ANATAPUR AP 85%
CHITTOOR AP 79%
GUNTUR AP 80%
KADAPA AP 75%
KRISHNA AP 80%
NELLORE AP 82%
PRAKASAM AP 78%
SRIKAKULAM AP 55%
VIZAG AP 79%
WEST GODAVARI AP 68%
