give u a complete knowledge about the products of marico and its features which helps you to grasp knowledge about their product

1. PRODUCT PROFILING OF MARICO
Presented by Group 7

2. COMPANY PROFILE
Type Public company
Slogan Make a difference
Industry Consumer goods
Founded 1987
Headquarter Santa Cruz (East) Mumbai India
Products Edible oil, Hair Oils, Skin care ,Fabric Care
etc.

4. PRODUCT PROFILING OF MARICO
 Launched in 1990 with good quality
of coconut oil
 Emphasized caring and mother
daughter relationship
 Rational front represent nourishment
proteins and vitamins
 Emotional front stood caring and
mother love
“Kamaal ka dhakkan"
to address north market
where severe winter
make the hair oil
challenging
New
Concept
wide mouth
and easy pour
cap which help
pack doesn’t
suffer
seasonality

5. New concepts
 Power of five
 100% pure
 Consistent viscosity
 Long lasting freshness
 Proven quality
 Multiple benefits
 Parachute has seen a lot of innovations in
packaging, sizing and tamper-proofing.
 Parachute enjoys enormous loyalty in
urban, semi-urban and rural market.

6. MODIFICATIONS IN PARACHUTE --------- PARACHUTE
ADVANCED
Active Protein Complex
Helps to reduce hair fall
• COCOLIPIDTM
formula
• give nourishment
right from the
roots
• to protect the hair
against the harsh
environment.
• non-sticky, light and
fragrant hair oil
• while retaining the
goodness of coconut,
• addressing the consumer's
need for nourishment with
pleasing sensorial
• Ab har style ke liye baal
ready

7. • Coconut oil, enriched with
Malakangani and black pepper.
• Parachute Advanced Hot Oil gives
dry and unmanageable hair the
warmth
• deeply conditions your hair, making
it soft and manageable
• Coconut oil with the potency
of genuine Ayurveda herbs

8. 2. PRODUCT PROFILING OF ------SAFFOLA
 Saffola is a health care brand which brings to you a range of everyday Heart
Healthy Foods and Services that are easy, effective and enjoyable so that
they easily integrate into your lifestyle
 Saffolalife has been creating awareness about heart health and inspiring
people to heave a healthy lifestyle for a healthy heart.
 actions to discover your own ways of being fit & heart- healthy, so that
health becomes not only a journey, but a sustainable part of your life

9. New concept behind saffola
The power of Blended Oils
 Multi seed technology gives you goodness of two oils in one.
 Losorb Technology to ensures a lower absorption of oil in your food.
 Power of Antioxidants: Saffola oils are enriched with an Antioxidant bundle to
enhance the fat quality and to provide optimum nutritional benefits
 The Nutri Lock Technology protects the natural goodness of the oil

10. 3. HAIR N CARE & LIVON
New concept
• Oil meets fruits & nourishment meets excitement
• come in 2 variants with carefully designed combinations of
fruits.
• combinations work best together to moisturize and energized
hair.
• all set to revolutionize the hair oil market
• Loaded with the real goodness of olive, mosambi & green
apples .

11. New development
 Enriched with root energizers
 Breakthrough formulation that
comprises hair re-growth molecules.
 It has a three-way action on affected
hair follicles
 Change to livon serum to Livon silky potion
 Next Gen.formula
 Controls frizz, Eases out tangles, Reduces
breakage.
Great hair texture:(silky and shiny)
.

12. 4. SET WET GELS,DEODRANTS & MEDIKER
New Concept
 Changing norms, uncovering
new ways to play
 Making man feel great again
by bringing his confidence
and self esteem
 Gain admiration from peers
and women's in particular
 Replacing the traditionally
painful lice comb with a wash-
off format.
 Mediker contains actives such
as neem, camphor and sitaphal
extracts.
 Comes in oil format with
regular regime and coconut oil
is one of component

13. 5. Nihar Naturals Sarson Kesh Tel
 Comes with goodness of
mustard without
stickiness under the
portfolio of Nihar
 Comes in a pleasant smell
 Helps Marico to further
expand his business in
Hindu heartland
 Brand help to progress, enabling
women to become agents of change
in their surrounding
 Brand (Marico) goes towards
children's education and educate
1.5 lakh Children with CRY NGO

14. Products Manufacturers Marketed by
PARACHUTE OILS AND ITS
TYPES
PARAMOUNT POLISH
PROCESSOR (H.P)
MARICO LTD.
SAFFOLA OILS (EDIBLE
OILS )
SHREE NAINA FOODS INC.
BADDI (H.P)
MARICO LTD.
DEODORANTS AND GEL ACCNA PAC PVT LTD
GUJARAT
MARICO LTD.
MEDIKER PARAMOUNT POLISH
PROCESSOR SELAKUI
DEHRADUN
MARICO LTD.
NIHAR OILS INDIAN EXTRUSION
(UNIT 2) DEHRADUN
(U.K)
MARICO LTD.
LIVON AMEYA PLASTICS
RAIGAD MAHARASTRA
MARICO LTD
Manufacturer list of Marico products