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1. HISTORY OF RADIO -
CAPITAL FM
Christopher Mattison

2. HISTORY
 Capital Radio first launched on London's airwaves on 16 October
1973 as the country's second commercial radio station
 Richard Attenborough, now Lord Attenborough and lifetime
president of Capital Radio, was the first broadcaster on the
station, which burst into life just a week after the London
Broadcasting Company, now better known as LBC.
 The industry quickly expanded and there were 19 stations
covering most big cities in the UK by 1976
 Capital was previously known as Mix, One, Galaxy and Hit Music
at various times

3. CURRENT
 There are now 275 analogue commercial radio services
broadcasting in the UK.
 Today, Capital FM is London's most listened-to radio station with
2.1 million people tuning in each week and over the past seven
years Capital has added a further 19 stations, including BRMB
FM and Xtra AM in Birmingham, Fox FM in Oxford, Red Dragon
FM and Touch Radio in South Wales and Xfm in London
 Capital FM is now branded as the “No one hit music station”

4. “Capital doesn’t just play the hits - it makes and breaks them. It was
the UK’s first national, commercial, hit music radio station, and today
reaches 8.7 million people every single week. First and foremost,
Capital’s listeners tune in for the music and the brand lifestyle.
They’re a mainstream early majority audience and will always be
among the first to know about new hit music.”

5. AUDIENCE
 The stations serve a combined weekly audience of 8 million
listeners and target a core audience in the 14-34 age group