An ex-Masterchef finalist apologized for insulting a TripAdvisor user after the user left a scathing restaurant review. The diner complained about losing their reservation and described the food as "very average". The chef responded by calling the diner an "imbecile" and suggesting they lead a "very sad life". The chef has since apologized for his response, admitting the negative review caused him to "bubble over".

1. No words are necessary
Just take a look!

2. Pain Points
Customers Advertisers Ad Agencies Publishers
The current suffering of the mobile advertising
scrollads | pain point
Why it doesn’t
have advertising
effect?
Too small space
to show my
creativity
Having more
ads, didn’t
increase sales!
All those
annoying
advertisements.

3. Ex-Mastercheffinalist
apologisesforcalling
TripAdvisoruser'animbecile'
afterscathingreview
MARKCHANDLER9hours ago5comments
A top London chef has apologised after
branding a diner “an imbecile” for leaving a
scathing review on TripAdvisor.
In an online response, Adam Handling, a former
finalist on Masterchef: The Professionals, suggested
the customer led “a very sad life” and told him to
stick to McDonald’s in the future.
The diner’s review first complained on the site
that staff at The Frog in Shoreditch had lost his
reservation before going on to slam the restaurant’s
food.
He wrote: “The food was very average. "Beetroot
Beetroot This is 7. iPhone 7 was just a bit of
beetroot with a lot of sugar.
“Other meals also very average. Chef is trying hard
to make it look fancy and new, but Watch the
keynote meals were either bland, or just way too
salty.
scrollads | Solutions
Areas without
ads
Areas with
ads
Text + photos + videos
simultaneously exposed.
One shot
Solution

4. https://www.youtube.com/watch?v=ShWhjK2Bh1U

5. scrollads | Customers
0%
100%
50%
1 impression
Scrollads user experience (UX)
restaurant’s food.
He wrote: “The food was very average. "Beetroot
Beetroot Beetroot" was just a bit of beetroot with
a lot of sugar.
“Other meals also very average. Chef is trying hard
to make it look fancy and new, but several meals
were either bland, or just way too salty.
“Service was also poor, with meals not coming at
same time for both us.
“In general, we think it's overpriced for what it is
and way too overhyped.”
However, Mr Handling hit back with a blunt
response. He wrote: “You are the prime example
of an imbecile.
“If you think that we are over priced you lead a
very sad life.”
AD
Beetroot Beetroot" was just a bit of beetroot with
a lot of sugar.
“Other meals also very average. Chef is trying hard
to make it look fancy and new, but several meals
were either bland, or just way too salty.
“Service was also poor, with meals not coming at
same time for both us.
“In general, we think it's overpriced for what it is
and way too overhyped.”
However, Mr Handling hit back with a blunt
response. He wrote: “You are the prime example
of an imbecile.
“If you think that we are over priced you lead a
very sad life.”
his reservation before going on to slam the
restaurant’s food.
He wrote: “The food was very average. "Beetroot
Beetroot Beetroot" was just a bit of beetroot with
a lot of sugar.
“Other meals also very average. Chef is trying hard
to make it look fancy and new, but several meals
were either bland, or just way too salty.
“Service was also poor, with meals not coming at
same time for both us.
“In general, we think it's overpriced for what it is
and way too overhyped.”
However, Mr Handling hit back with a blunt
response. He wrote: “You are the prime example
of an imbecile.
AD
Ad exposure at
100%
Ad exposure at
20%
Ad exposure at
0%
+Gamification
+Concentration
+Readability
=Creates customer interest
Innovation UX

6. Create Inventories
scrollads | Create Inventories
Create Inventories that wasn’t existed (body area, comment area, webtoon area, shopping mall
product detail page area, messenger history area)
basic style
Ex-Mastercheffinalist
apologisesforcalling
TripAdvisoruser'animbecile'
afterscathingreview
MARKCHANDLER9hours ago5comments
A top London chef has apologised after
branding a diner “an imbecile” for leaving a
scathing review on TripAdvisor.
In an online response, Adam Handling, a former
finalist on Masterchef: The Professionals, suggested
the customer led “a very sad life” and told him to
stick to McDonald’s in the future.
The diner’s review first complained on the
site that staff at The Frog in Shoreditch had
lost his reservation before going on to slam the
restaurant’s food.
He wrote: “The food was very average. "Beetroot
Beetroot Galaxy Note 7" was just a bit of beetroot
with a lot of sugar.
“Other meals also very average. Chef is trying hard
to make it look fancy and new, but Galaxy Note 7
meals were either bland, or just way too salty.
AD text
AD text
AD text
webtoon style
GalaxyNote7
Thesmartphonethatthinksbig
I was on my way without thinking.
what i like it...!
Usami's eyes changed sharply.
AD image
paragraph style
Ex-Mastercheffinalist
apologisesforcalling
TripAdvisoruser'animbecile'
afterscathingreview
MARKCHANDLER9hours ago5comments
A top London chef has apologised after
branding a diner “an imbecile” for leaving a
scathing review on TripAdvisor.
In an online response, Adam Handling, a former
finalist on Masterchef: The Professionals, suggested
the customer led “a very sad life” and told him to
stick to McDonald’s in the future.
The diner’s review first complained on the
site that staff at The Frog in Shoreditch had
lost his reservation before going on to slam the
restaurant’s food.
When you're constantly connected to your phone
making seamless transitions between work and
play, you need a phone that's big enough to deal
with it all. Galaxy Note7
“Other meals also very average. Chef is trying hard
to make it look fancy and new, but several meals
AD text
messanger style
AD text
comment style
Right now we use the default WP gallery shortcode
thatcanbesetbygoingto“Addmedia”sectionon
the media library, you can read all about the gallery
shortcode here : https://codex.wordpress.org/
Gallery_Shortcode
Howeverwearealsoworkingonagalleryshortcode
ofourownbutthereisnoETAforthatrightnow
5commentsfound
kenu 31k
Hello@Michael0204
Hihowshouldibuildthecontactuspage?
neo_code 235
5시간전
As the Themeforest comments section is for pre-
salequestionsandgeneralitiesonly,pleasecreatea
support ticket using the link below and our support
teamwillgladlyassistandguideyou
support 10
Hello@Alsh84
We love our customers and our customers love us.
Theseamazing5-Starreviewsarefreshfromtoday!
AD image

7. scrollads | Advertisement Effect
Ex-Mastercheffinalist
apologisesforcalling
TripAdvisoruser'animbecile'
afterscathingreview
MARKCHANDLER9hours ago5comments
A top London chef has apologised after
branding a diner “an imbecile” for leaving a
scathing review on TripAdvisor.
In an online response, Adam Handling, a former
finalist on Masterchef: The Professionals, suggested
the customer led “a very sad life” and told him to
stick to McDonald’s in the future.
The diner’s review first complained on the site
that staff at The Frog in Shoreditch had lost his
reservation before going on to slam the restaurant’s
food.
He wrote: “The food was very average. "Beetroot
Beetroot This is 7. iPhone 7 was just a bit of
beetroot with a lot of sugar.
“Other meals also very average. Chef is trying hard
to make it look fancy and new, but Watch the
keynote meals were either bland, or just way too
salty.
If you see a product several times
in an advertisement that you have
never used it or not even known it,
it still makes you feel good.
Repetitive exposure increases the level of familiarity
and leads to benevolent feelings.
Dr. Robert Zajonc
It tends to be the most repetitive and
exposed in incomparable level when
customers see the articles.
Mere Exposure Effect
11
12
13
14
15
16
17
18
19
20
Advertisement Effect

8. "No To Annoying ADs"
= Low Attention Effect
= Behaviour Chance
What Scrollads is aiming for
The ad technique works pretty much same way is called “low attention”. Our brain is inherited to prefer
simpler information rather than complex information.
Advertisement Effect
scrollads | Advertisement Effect

9. scrollads | Advertisement Effect
10 times of impression
in one page
whilescrolling
A top London chef has apologised after
branding a diner “an imbecile” for leaving a
scathing review on TripAdvisor.
In an online response, Adam Handling, a former
finalist on Masterchef: The Professionals, suggested
the customer led “a very sad life” and told him to
stick to McDonald’s in the future.
The H&M New Season review first complained
on the site that staff at The Frog in Shoreditch had
lost his reservation before going on to slam the
restaurant’s food.
He wrote: “The food was very average. "Beetroot
Beetroot Beetroot" was just a bit of beetroot with
a lot of sugar.
“Other meals also very average. Chef is trying hard
to make it look fancy and new, but Shop the TREND
meals were either bland, or just way too salty.
“Service was also poor, with meals not coming at
Season SALE up to 50% OFF time for both us.
“In general, we think it's overpriced for what it is
and way too overhyped.”
However, Mr Handling hit back with a blunt
response. He wrote: “You are the New Swim Suits
Only for 17.99 € example of an imbecile.
“If you think that we are over priced you lead a
very sad life.”
He went on: “Food is personal and the little
knowledge you have even though food is personal
your Find your Perfect look stupid as the
beetroot is not just some beetroot with some
sugar on...
“Please never come back or for that matter stick
in Mcdonalds .
“I know it’s a touch out of your Free shipping
with membership range but try it, you will
probably enjoy it.”
But the 27-year-old chef has now apologised to
the diner and admitted the bad review caused him
to “bubble over”.
He said: “In Get ready for summer I wouldn't
have written this response at all, and I have since
AD
AD
AD
AD Copy
It is possible to link different landing-pages
for each keyword
H&MNewSeason
ShoptheTREND
SeasonSALEupto50%OFF
NewSwimSuitsOnlyfor17.99€
FindyourPerfectlook
Freeshippingwithmembership
Getreadyforsummer
Bikini Top 7.99
SUMMER
SALEup to 50%
Storytelling Effect

10. Benchmarks
VS300×250
300x250 300x250
320×50
Impression
Click
Conversion Rate
https://goo.gl/cmHizp
100% (8,342)
135% (42)
0% (0)
99% (8,275)
100% (31)
0% (0)
292% (23,346)
384% (119)
2.52% (3)
304% (25,392)
374% (116)
3.45% (4)
3X
scrollads | Benchmarks

11. Simple UX
Publisher
Registration Registration
Script Code
Installation
Ad Registration
and Payment
Advertiser
1 1
2 2
scrollads | UX

12. Market Opportunities
scrollads
scrollads
scrollads
Ad 1
Ad 2
Most publishers' articles pages
contain four to five ads. One of them
is replaced with a bad one, or an
additional one is estimated to be
the size of the publisher market of
Scrollads.
By a publisher, up to
1/4~1/5WORLDWIDE MOBILE INTERNET
AD SPENDING
reference: www.eMarketer.com.
eMarketer_Worldwide_Ad_Spending-eMarketers_Updated_Estimates_and_Forecast_for_20152020.pdf

13. scrollads | Milestone
Milestone
T
I
P
S KOREA
TECH
ICUBATOR
PROGRAM
FOR STARTUP
Attraction of seed money investment
2016. 5 Infobank.net (value of 134,288.27 USD)
Selected by TIPS Startup Program : 2016. 6. 1
Program by the Korean government promoting
promising startups with technologies aiming for global
market (788,091.10 USD)
division condition
MVP complete
Development of Wordpress Plugin Planning
Patent Registration (Korea) complete
Commercialization complete
Development of SaaS complete
PCT Application complete
Additional product development Proceeding
Patent pending in China, US, Japan, EU complete
Patent Registration in individual country (Up to 10 countries) complete
Joint Venture (China) Planning
Development of Wordpress Plugin Planning
Hannover CeBit 2017 Exhibition complete
Dubai AIM Start up program complete
Startup in Shanghai Startup demo day complete
Digital Thai | Digital Asia AD Conference complete
License exported to progammatic.Inc completeGained strong UI patent rights same as the way of
Apple's push & unlocking

14. marketing
Big publisher
• Refers to the 1st to 10th biggest internet media in each country
• Provision of Scrollad for 6 months to 1 year (free)
Small and middle publisher
• Business activities by distributors(exclusive right) and agents(non-
exclusive right) for each country
Long-tail publisher
• Provision of Scrollad plugin for free for Wordpress CMS
• Provision of administrative switchboard for publishers and
advertisers respectively
License exported to progammatic.Inc (Started sales in 10 countries in Southeast Asia)

15. Financing Round
Pre Series A1. Global development team
2. Reinforcement advertising platform
3. Advancement
4. Reinforcement of professional sales force
5. Global B2B Sales
6. Activity corporation flip (CHINA incorporation)
7. Global Business Partner Agreement
Exit strategy : M&A

16. There stands a huge wall in front of me. It is too firm and stable tall that I cannot look beyond the wall. Yet, I want to make a small
hole to see a better world beyond the wall.
I want to give advertisers the freedom to advertise their content. The scrollads wants to return traffic that is just disappearing to
the publisher as revenue. I want to let you know that scrollads is an exciting and fun experience for your customers, rather than
annoying ads. This is because the scrollads is not a small idea but a conversion of the ad paradigm.
While the logic of advertising professionals is not important, the needs of advertisers, customers, and publishers are important.
Unlike logic, desire moves us, opens our wallets, and changes the world.
A0PAPER INC. E-Mail: help@scrollads.net Tel : +82) 031-702-3555 HQ address : Poonglim iwant Tower, Seohyun-ro 170, Bundang-gu, Sungnam, Kyoungki-do, Republic of Korea
Team member
Sungho Park
CEO
parksungho@scrollads.net
Career : 26years
Inventor, Planning, Sales
Youngmo Koo
Project Manager
youngmo.koo@scrollads.net
Career : 2 years
iOS, Python, Flim, Marketing
kije Park
Full stack developer
kijepark@scrollads.net
Career : 5 years
javascript, Node.js
Minjung Ku
Project Manager
kuminjung@scrollads.net
Career : 2 years
Android, Python, Strategy
scrollads | Team member

17. Scrollads.net
Sung Ho Park : A0paper. Inc
Address: 170, Seohyeon-ro, Bundang-gu, Seongnam-si, Gyeonggi-do Republic of Korea
TEL : +82-31-702-3555 / +82.10.7328.3335 E-MAIL : parksungho@scrollads.net
LineID: scrollads WeChat: scrollads Skype: seihakustyle
https://www.linkedin.com/in/seihaku