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Introduction to the book Black Goldfish by Stan Phelps.
Black Goldfish Introduction
Black Goldfish Introduction
Stan Phelps
What did I learn by examining 5,000 business case studies? "Black Goldfish" is the culmination of all my work over the last decade. A journey that has included 12 coauthors and 16 Goldfish books. Here are 10 takeaways from the upcoming book that will launch on 2.22.22: 1. There is one word that comes from New Orleans that epitomizes the need to exceed customer expectations. That word is lagniappe. It is a Creole word meaning “the gift” or “to give more.” It is a signature personal touch by the business that creates differentiation and promotes word of mouth. 2. In business, price is what you pay. And price is only relevant to the value received. Value is what you get. Maintenance represents the business processes you are subjected to. The effort you need to make during an experience. The combination of value and maintenance nets out to be about a feeling. 3. An engaged workforce is key. Because value is created in the last two feet of a transaction—the space between the employee and the customer. 4. Not all of your customers and employees are created equal. Know your "vital few." 5. Companies that have a strong, defined purpose find that it drives employee engagement, connects with customers, and fuels the bottom line. 6. It’s easy to follow the crowd. It feels safe. But it’s not. Successful brands stick out. They are unusual. Don’t apologize for your flaws and don’t try to fix them. Instead, exploit your imperfections. 7. There is no black and white approach to leadership. There isn’t a clear-cut path to becoming a great leader. You have to use a variety of techniques to overcome challenges and get the most from five generations of employees. 8. Business is a game. And the key to winning in sales is managing relationships and minimizing pressure. 9. In the words of George Bernard Shaw, “The single biggest problem in communication is the illusion that it has taken place.” Communication occurs when your audience can repeat your message in their language. 10. Your brand today is no longer what you tell people it is. It is the differentiated experience your employees deliver. It is what you stand for and how your customers feel. And most importantly, your brand is what your customers and employees tell others about their experience. All else is derivative of this and only this. To quote Alecia Beth Moore (aka P!NK), "That's all I know, that's all I know so far."
What I learned by examining 5,000 business case studies?
What I learned by examining 5,000 business case studies?
Stan Phelps
Why "The Great Resignation?" The Top 10 reasons why employees are quitting at record levels. Nearly 3% of the workforce quit their jobs in October. That's over 4 million resignation letters. And it is just shy of the record set the month before. Here are the top 10 contributing reasons and 3 factors that I believe are negligible… 1. Horrible Bosses - 70% of workers who voluntarily resign don't quit their job... they quit their boss. Here was a comment from the CEO of SHRM Johnny C. Taylor, Jr., “People don't leave jobs, they leave bad managers and bad cultures. The pandemic has shown many of us what truly matters, and what truly matters is PEOPLE. Employees want to feel valued and appreciated. They want to feel like they belong. And it's time for workplace leaders to step up.” 2. Lack of freedom - Many workers have been remote over the last two years. They've gotten used to work-from-home. Namely less stress and greater flexibility. Now many are being mandated to go back to the office. 3. Friends - According to Gallup, “Those who [have a best friend at work] are seven times as likely to be engaged in their jobs." The pandemic has weakened work relationships. 4. Peer Pressure - You can't discount the "knock-on" effect of job-hopping. All of a sudden you start seeing coworkers or friends quitting in droves. You begin to question it yourself. 5. Generational - Millennials and GenZ are now the vast majority of workers. They don't see work the same way as previous generations. Job hopping isn't a black mark any longer. 6. Mo' Money - In the words of Ray DuBeau Jr., "Money is the conduit that allows people to live their lives. Companies and industries that are offering above-market rates aren't experiencing the great resignation." 7. Start-Up Boom - Americans started 4.3 million businesses last year, a 24% increase from the year before and by far the most in the 15 years that the government has kept track. Applications are on a pace to be even higher this year. 8. Childcare - lack of it has forced workers, particularly women, from reentering the workforce. 9. Upskilling - According to Lon Graham, “During the pandemic, a lot of people enrolled in online classes, online training, and other skill-building activities. The one's who did are now worth more to the marketplace and are leaving current jobs for the jobs they qualified themselves to get.” 10. Purpose - According to Margarita Andryushenko, “If an employee doesn’t feel like they’re making a difference or if the work they are doing actually matters, that’s a big deal-breaker right there. People want to feel connected and important to the work they’re doing.” ... and 3 reasons that aren't valid in my view: Vaccine Mandates, Handouts, and Gig Work. What other factors are contributing? Please share in the comments.
The Great Resignation - The Top 10 Reason Employees Are Quitting
The Great Resignation - The Top 10 Reason Employees Are Quitting
Stan Phelps
Coming to a city near you this summer. David Rendall and I will be traveling the country to promote the launch of P!NK GOLDF!SH 2.0 - DEFY NORMAL & EXPLOIT IMPERFECTION. Here is our current route: JULY 5 - RALEIGH (Book launch) JULY 6 - CHARLOTTE/ASHEVILLE JULY 7 - NASHVILLE JULY 8 - MEMPHIS JULY 9 - NEW ORLEANS JULY 10 - NEW ORLEANS JULY 11 - AUSTIN JULY 12 - AUSTIN JULY 13 - DALLAS JULY 14 - OKC JULY 15 - ALBUQUERQUE JULY 16 - PHOENIX JULY 17 - PHOENIX JULY 18 - PHOENIX JULY 19 - PHOENIX JULY 20 - LOS ANGELES JULY 21 - LOS ANGELES JULY 22 - SAN FRAN JULY 23 - SAN FRAN JULY 24 - PORTLAND JULY 25 - PORTLAND JULY 26 - SEATTLE JULY 27 - SEATTLE JULY 28 - BOISE JULY 29 - SALT LAKE JULY 30 - DENVER JULY 31 - DENVER AUG 1 - OMAHA/LINCOLN AUG 2 - MILWAUKEE AUG 3 - CHICAGO AUG 4 - CHICAGO AUG 5 - DETROIT AUG 6 - DETROIT AUG 7 - DETROIT AUG 8 - CLEVELAND/CINCINNATI AUG 9 - PITTSBURGH AUG 10 - NEW YORK AUG 11 - PHILLY/DC AUG 12 - NORFOLK Interested in hosting us for a keynote, workshop, or book signing? Let’s talk.
Pink Goldfish Summer 2021 Tour
Pink Goldfish Summer 2021 Tour
Stan Phelps
What do you compete on? Rewind 17 years and I'm heading up Marketing & Events for the PGA Merchandise Show. That's when I met Rick Summers. Rick is the CEO of PGA Magazine. He's an extremely smart guy and a successful entrepreneur. Every once in a while Rick would share an article or a book recommendation. One day he shared a cartoon. I wish I would have saved it, but I've recreated it below. The cartoon showed a handful of coffee shops in succession. The message was simple. Competing on price is pointless. It is a bloody race to the bottom. You need to think differently. That's exactly what Starbucks did in the coffee business. They shook up the status quo and built their brand primarily through experience. A decade ago, Gartner reported that 36% of business leaders saw customer experience as the number one thing they’ll compete on. That number is now upwards of 90%. Customer experience is the new battlefield. [Pat Benatar could not be reached for comment] Takeaway - If all you do is focus on price, then you are setting yourself up to become a commodity. Smart brands will find ways to add signature value to their experiences, enhancing differentiation and giving customers a reason to share their own stories about brands.
What do you compete on in business? Price or experience?
What do you compete on in business? Price or experience?
Stan Phelps
Five by Five is a military term for "Loud and Clear." It is the goal of every great speaker and communicator. This deck share the background of why May 5th is "Five by Five" day and it share one of the best speaking/presenting tips from the book "Silver Goldfish."
Move over Cinco de May, May 5th is Five by Five Day
Move over Cinco de May, May 5th is Five by Five Day
Stan Phelps
The results are in. Which P!NK 2.0 cover was the winner? The answer is...
The Winning Cover for P!NK GOLDFISH 2.0 is ...
The Winning Cover for P!NK GOLDFISH 2.0 is ...
Stan Phelps
"You need something different, and distinct, and memorable. If you want more stories told about you, you need to be worthy of a story." This is my favorite quote from the Foreword to "Pink Goldfish 2.0 - Defy Normal and Exploit Imperfection" by Jay Baer. You can read the entire Foreword in the carousel post below. Here are a few other memorable quotes from Jay: "The fact is that all human beings ignore what is average, and discuss what is different." "Because after consulting with more than 700 organizations, I have found it to be exceedingly difficult to find lasting success in business without meaningful differentiation." "You have to stand out in a way that is noticeable enough to create a tsunami of stories about that differentiator." I am huge fan of Jay's work. If you haven't picked up YOUtility, Hug Your Haters, or Talk Triggers, you should. There is a reason Jay is in both the Word of Mouth and Speaking Hall of Fames. David Rendall and I are honored he wrote the Foreword. We're excited for the launch on July 5, 2021.
Pink Goldfish 2.0 Foreword by Jay Baer
Pink Goldfish 2.0 Foreword by Jay Baer
Stan Phelps
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Introduction to the book Black Goldfish by Stan Phelps.
Black Goldfish Introduction
Black Goldfish Introduction
Stan Phelps
What did I learn by examining 5,000 business case studies? "Black Goldfish" is the culmination of all my work over the last decade. A journey that has included 12 coauthors and 16 Goldfish books. Here are 10 takeaways from the upcoming book that will launch on 2.22.22: 1. There is one word that comes from New Orleans that epitomizes the need to exceed customer expectations. That word is lagniappe. It is a Creole word meaning “the gift” or “to give more.” It is a signature personal touch by the business that creates differentiation and promotes word of mouth. 2. In business, price is what you pay. And price is only relevant to the value received. Value is what you get. Maintenance represents the business processes you are subjected to. The effort you need to make during an experience. The combination of value and maintenance nets out to be about a feeling. 3. An engaged workforce is key. Because value is created in the last two feet of a transaction—the space between the employee and the customer. 4. Not all of your customers and employees are created equal. Know your "vital few." 5. Companies that have a strong, defined purpose find that it drives employee engagement, connects with customers, and fuels the bottom line. 6. It’s easy to follow the crowd. It feels safe. But it’s not. Successful brands stick out. They are unusual. Don’t apologize for your flaws and don’t try to fix them. Instead, exploit your imperfections. 7. There is no black and white approach to leadership. There isn’t a clear-cut path to becoming a great leader. You have to use a variety of techniques to overcome challenges and get the most from five generations of employees. 8. Business is a game. And the key to winning in sales is managing relationships and minimizing pressure. 9. In the words of George Bernard Shaw, “The single biggest problem in communication is the illusion that it has taken place.” Communication occurs when your audience can repeat your message in their language. 10. Your brand today is no longer what you tell people it is. It is the differentiated experience your employees deliver. It is what you stand for and how your customers feel. And most importantly, your brand is what your customers and employees tell others about their experience. All else is derivative of this and only this. To quote Alecia Beth Moore (aka P!NK), "That's all I know, that's all I know so far."
What I learned by examining 5,000 business case studies?
What I learned by examining 5,000 business case studies?
Stan Phelps
Why "The Great Resignation?" The Top 10 reasons why employees are quitting at record levels. Nearly 3% of the workforce quit their jobs in October. That's over 4 million resignation letters. And it is just shy of the record set the month before. Here are the top 10 contributing reasons and 3 factors that I believe are negligible… 1. Horrible Bosses - 70% of workers who voluntarily resign don't quit their job... they quit their boss. Here was a comment from the CEO of SHRM Johnny C. Taylor, Jr., “People don't leave jobs, they leave bad managers and bad cultures. The pandemic has shown many of us what truly matters, and what truly matters is PEOPLE. Employees want to feel valued and appreciated. They want to feel like they belong. And it's time for workplace leaders to step up.” 2. Lack of freedom - Many workers have been remote over the last two years. They've gotten used to work-from-home. Namely less stress and greater flexibility. Now many are being mandated to go back to the office. 3. Friends - According to Gallup, “Those who [have a best friend at work] are seven times as likely to be engaged in their jobs." The pandemic has weakened work relationships. 4. Peer Pressure - You can't discount the "knock-on" effect of job-hopping. All of a sudden you start seeing coworkers or friends quitting in droves. You begin to question it yourself. 5. Generational - Millennials and GenZ are now the vast majority of workers. They don't see work the same way as previous generations. Job hopping isn't a black mark any longer. 6. Mo' Money - In the words of Ray DuBeau Jr., "Money is the conduit that allows people to live their lives. Companies and industries that are offering above-market rates aren't experiencing the great resignation." 7. Start-Up Boom - Americans started 4.3 million businesses last year, a 24% increase from the year before and by far the most in the 15 years that the government has kept track. Applications are on a pace to be even higher this year. 8. Childcare - lack of it has forced workers, particularly women, from reentering the workforce. 9. Upskilling - According to Lon Graham, “During the pandemic, a lot of people enrolled in online classes, online training, and other skill-building activities. The one's who did are now worth more to the marketplace and are leaving current jobs for the jobs they qualified themselves to get.” 10. Purpose - According to Margarita Andryushenko, “If an employee doesn’t feel like they’re making a difference or if the work they are doing actually matters, that’s a big deal-breaker right there. People want to feel connected and important to the work they’re doing.” ... and 3 reasons that aren't valid in my view: Vaccine Mandates, Handouts, and Gig Work. What other factors are contributing? Please share in the comments.
The Great Resignation - The Top 10 Reason Employees Are Quitting
The Great Resignation - The Top 10 Reason Employees Are Quitting
Stan Phelps
Coming to a city near you this summer. David Rendall and I will be traveling the country to promote the launch of P!NK GOLDF!SH 2.0 - DEFY NORMAL & EXPLOIT IMPERFECTION. Here is our current route: JULY 5 - RALEIGH (Book launch) JULY 6 - CHARLOTTE/ASHEVILLE JULY 7 - NASHVILLE JULY 8 - MEMPHIS JULY 9 - NEW ORLEANS JULY 10 - NEW ORLEANS JULY 11 - AUSTIN JULY 12 - AUSTIN JULY 13 - DALLAS JULY 14 - OKC JULY 15 - ALBUQUERQUE JULY 16 - PHOENIX JULY 17 - PHOENIX JULY 18 - PHOENIX JULY 19 - PHOENIX JULY 20 - LOS ANGELES JULY 21 - LOS ANGELES JULY 22 - SAN FRAN JULY 23 - SAN FRAN JULY 24 - PORTLAND JULY 25 - PORTLAND JULY 26 - SEATTLE JULY 27 - SEATTLE JULY 28 - BOISE JULY 29 - SALT LAKE JULY 30 - DENVER JULY 31 - DENVER AUG 1 - OMAHA/LINCOLN AUG 2 - MILWAUKEE AUG 3 - CHICAGO AUG 4 - CHICAGO AUG 5 - DETROIT AUG 6 - DETROIT AUG 7 - DETROIT AUG 8 - CLEVELAND/CINCINNATI AUG 9 - PITTSBURGH AUG 10 - NEW YORK AUG 11 - PHILLY/DC AUG 12 - NORFOLK Interested in hosting us for a keynote, workshop, or book signing? Let’s talk.
Pink Goldfish Summer 2021 Tour
Pink Goldfish Summer 2021 Tour
Stan Phelps
What do you compete on? Rewind 17 years and I'm heading up Marketing & Events for the PGA Merchandise Show. That's when I met Rick Summers. Rick is the CEO of PGA Magazine. He's an extremely smart guy and a successful entrepreneur. Every once in a while Rick would share an article or a book recommendation. One day he shared a cartoon. I wish I would have saved it, but I've recreated it below. The cartoon showed a handful of coffee shops in succession. The message was simple. Competing on price is pointless. It is a bloody race to the bottom. You need to think differently. That's exactly what Starbucks did in the coffee business. They shook up the status quo and built their brand primarily through experience. A decade ago, Gartner reported that 36% of business leaders saw customer experience as the number one thing they’ll compete on. That number is now upwards of 90%. Customer experience is the new battlefield. [Pat Benatar could not be reached for comment] Takeaway - If all you do is focus on price, then you are setting yourself up to become a commodity. Smart brands will find ways to add signature value to their experiences, enhancing differentiation and giving customers a reason to share their own stories about brands.
What do you compete on in business? Price or experience?
What do you compete on in business? Price or experience?
Stan Phelps
Five by Five is a military term for "Loud and Clear." It is the goal of every great speaker and communicator. This deck share the background of why May 5th is "Five by Five" day and it share one of the best speaking/presenting tips from the book "Silver Goldfish."
Move over Cinco de May, May 5th is Five by Five Day
Move over Cinco de May, May 5th is Five by Five Day
Stan Phelps
The results are in. Which P!NK 2.0 cover was the winner? The answer is...
The Winning Cover for P!NK GOLDFISH 2.0 is ...
The Winning Cover for P!NK GOLDFISH 2.0 is ...
Stan Phelps
"You need something different, and distinct, and memorable. If you want more stories told about you, you need to be worthy of a story." This is my favorite quote from the Foreword to "Pink Goldfish 2.0 - Defy Normal and Exploit Imperfection" by Jay Baer. You can read the entire Foreword in the carousel post below. Here are a few other memorable quotes from Jay: "The fact is that all human beings ignore what is average, and discuss what is different." "Because after consulting with more than 700 organizations, I have found it to be exceedingly difficult to find lasting success in business without meaningful differentiation." "You have to stand out in a way that is noticeable enough to create a tsunami of stories about that differentiator." I am huge fan of Jay's work. If you haven't picked up YOUtility, Hug Your Haters, or Talk Triggers, you should. There is a reason Jay is in both the Word of Mouth and Speaking Hall of Fames. David Rendall and I are honored he wrote the Foreword. We're excited for the launch on July 5, 2021.
Pink Goldfish 2.0 Foreword by Jay Baer
Pink Goldfish 2.0 Foreword by Jay Baer
Stan Phelps
"Satisfied employees lead to satisfied customers. Long-term employees lead to long-term relationships with customers." Employee Engagement Matters. This is one of 11 takeaways from the book Green Goldfish 2.0, co-authored with Lauren McGhee. Here's a handful of others: NEED TO GO BEYOND DOLLARS Studies show financial compensation is not a strong long-term motivator for employees. Money can be more of a hindrance than a help. LEADERS CREATE THE EXPERIENCE As many as 75% of employees voluntarily leaving jobs don’t quit their jobs … they quit their bosses. CARING COUNTS IN LARGE AMOUNTS Of 75 possible drivers of engagement, the ONE that was rated as the most important was the extent to which employees believed that their senior management had a sincere interest in their well-being. HEED THE 3B's OF BUILD, BELONG, AND BECOME Green Goldfish fall into three categories: Building: Creating a stable environment where people can thrive Belonging: Enabling high functioning teams and recognizing their efforts Becoming: Empowering employees to learn, give back and take control of their destiny START SMALL, START NOW Start small when adding a signature extra and add more gradually. The best brands are those that boast a whole school of Green Goldfish.
Employee Engagement Matters - Green Goldfish 2.0 Top 11 Takeaways
Employee Engagement Matters - Green Goldfish 2.0 Top 11 Takeaways
Stan Phelps
Are you ready to rethink marketing? Here are 11 takeaways from the book Purple Goldfish 2.0: 1. Your brand is no longer just what you tell people it is. It's what your customer experiences, how they feel, and most importantly, what they tell others about their experience. 2. There is no such thing as just meeting customer expectations. 3. Experience design is the next frontier of marketing and brand building. 4. Marketing is about being so remark-able that people can't just help but talk about you. 5. Going forward, marketing will be about achieving customer-getting distinction by differentiating what you do and how you operate. 6. Over-deliver on the things that are valued by your customers and create signature elements of added value. 7. Take care of the customers you have . . . they'll bring you the customers you want. 8. The majority of how we judge others and brands comes down to warmth and competence. 9. Lagniappe is the idea of doing a little something extra. They are signals that honor the relationship with your customer. 10. Purple Goldfish is any time a business purposely goes above and beyond to add value or reduce effort. 11. You have to give your customers something to talk about.
Rethinking Marketing - Purple Goldfish 2.0 Top 11 Takeaways
Rethinking Marketing - Purple Goldfish 2.0 Top 11 Takeaways
Stan Phelps
Do you really understand your organizational strengths and weaknesses in order to stand out in the marketplace? In the words of Youngme Moon, "The number of companies who are truly able to achieve competitive separation is depressingly small.” Only about 3% of individuals and organizations have the ability to think and act differently. It's because companies tend to define their strengths and weaknesses using the same measurements and standards as their competitors. This leads to homogeneity, not differentiation. When everyone is trying to build on the same strengths and eliminate the same weaknesses, all companies start to look the same. It's time to reassess weakness. Your organization’s weaknesses are important clues to your most powerful strengths. In the words of my Pink Goldfish coauthor David Rendall, "What makes us weak can also make us strong.” I challenge you to take the assessment below and see where your strengths and weaknesses match up. For example: •Companies can be seen negatively as small and weak... or positively as quick and responsive. •Products can be seen negatively as overpriced... or positively as luxurious. Takeaway - If we truly appreciated our weaknesses, we'd amplify them instead of trying to fix them.
Pink Goldfish Strengths and Weaknesses Assessment
Pink Goldfish Strengths and Weaknesses Assessment
Stan Phelps
10 Keynote and Workshop programs from Stan Phelps. For more information and to check on availability - email stan@purplegoldfish.com
Stan Phelps, CSP In-Person and Virtual Keynote and Workshop Programs
Stan Phelps, CSP In-Person and Virtual Keynote and Workshop Programs
Stan Phelps
How to Excel Under Pressure & Thrive in the Game of Business. Book is coming January 17, 2020 on Amazon. For more information on bulk buys or booking Stan, Travis or Tony for a keynote or a workshop, reach out stan@purplegoldfish.com or call +!.919.360.4702
Diamond Goldfish Book Preview Slideshare
Diamond Goldfish Book Preview Slideshare
Stan Phelps
The Diamond Goldfish is about sales and managing client relationships. Co-authored with Travis Carson and Tony Cooper, it is based on the Diamond Rule and it is powered by Market Force principles. Here's a thumbnail of the minibük: The beginning shares a story about Andre Agassi and Boris Becker. It illuminates the need to see things with a new set of eyes and that "little things" can make a big difference. - We share the evolution of the Diamond Rule and the metaphor of the Goldfish. - We then explore our human biology, examine the impact of pressure and uncover the four behavioral styles (Control, Influence, Power and Authority). - We provide an overview of how the book explores each stage of the sales process using Market Force principles. The last section explains the How. Here we share the process of leveraging the Diamond Rule. We’ll uncover how to M.I.N.E. for diamonds with a four-step process. We conclude with the five biggest takeaways from the book.
Diamond Goldfish MiniBük - Excel Under Pressure and Thrive in the Game of Bus...
Diamond Goldfish MiniBük - Excel Under Pressure and Thrive in the Game of Bus...
Stan Phelps
The fourth edition of the Purple Goldfish Minibuk. It explores how the little things make the biggest difference in customer experience. For more information about keynotes and workshops by Stan Phelps, reach out to stan@purplegoldfish.com or call +1.919.360.4702.
Purple Goldfish - Little Things Make The Biggest Difference Minibuk
Purple Goldfish - Little Things Make The Biggest Difference Minibuk
Stan Phelps
Pink Goldfish is not your ordinary business book. It aims to change the paradigm of how we fundamentally go about positioning our products/services and think about customer experience. Companies need to stand out in a crowded marketplace, but true differentiation is increasingly rare. Based on over 200 case studies, Pink Goldfish provides an unconventional seven-part framework for achieving competitive separation by embracing flaws, instead of fixing them. This executive summary outlines the Top Five takeaways from the book and the F.L.A.W.S.O.M. framework.
Less Cow, More Cowbell in Business: The Pink Goldfish Book Executive Summary
Less Cow, More Cowbell in Business: The Pink Goldfish Book Executive Summary
Stan Phelps
A top ten list of tips for your eSpeakers profile by PRiSMSpeakers.com.
eSpeakers Top 10 Tips
eSpeakers Top 10 Tips
Stan Phelps
Six keynote overviews and in-depth descriptions covering customer experience, customer service, differentiation, employee engagement, loyalty, marketing, retention, technology and purpose in business. Call 919.360.4702 or email stan@purplegoldfish.com
Stan Phelps - Six Keynote Descriptions
Stan Phelps - Six Keynote Descriptions
Stan Phelps
Over 80 percent of the population feels like they have a book inside them. A mere 1 percent will actually publish a book. This slideshare uncovers the four easy steps to writing a book.
How to Write a Book in Four Easy Steps
How to Write a Book in Four Easy Steps
Stan Phelps
Nine lessons about connecting your brand with customers in an omnichannel environment.
Nine Omnichannel Customer Experience Takeaways
Nine Omnichannel Customer Experience Takeaways
Stan Phelps
A tool that can help reduce your job search by 50% and get you closer to the opportunities you want. It's the one pager that's the ultimate job search tool.
The Ultimate Job Search Tool
The Ultimate Job Search Tool
Stan Phelps
High Five is a three-day event in Raleigh, NC. It's the conference where marketers and creatives meet. This presentation shares key takeaways from our 2017 keynotes: Dave Rendall, Marissa Coren, Ashleigh Axios, Shanteka Sigers, Joe Pulizzi, and Tina Roth-Eisenberg.
High Five Conference 2017 Top 25 Takeaways
High Five Conference 2017 Top 25 Takeaways
Stan Phelps
Red Goldfish is the fifth color in the Goldfish Series of books. It focuses on how purpose is driving loyalty and becoming the ultimate differentiator in business. Stan Phelps is the founder of PurpleGoldfish.com, a speaking and training consultancy that helps brands obtain customers that are up to four times as valuable as ordinary customers. He’s a contributor to Forbes and the author of Purple Goldfish, Green Goldfish, Golden Goldfish, Blue Goldfish, and Purple Goldfish - Service Edition. He works with senior leaders to focus on meaningful differentiation to win the hearts of both employees and customers. Driven by client objectives and inspired by bold vision, Stan creates custom keynotes, workshops, and programs that are memorable and on brand, inspiring businesses to become REMARK-able by design. Contact Stan at stan@purplegoldfish.com or call 919.360.4702.
Red Goldfish - Motivating Sales and Loyalty Through Shared Passion and Purpose
Red Goldfish - Motivating Sales and Loyalty Through Shared Passion and Purpose
Stan Phelps
The slideshare examines the last 50+ years of technology, data, and analytics. It explores its impact on our personal and professional lives.
How Did We Get Here - A Brief History of Technology, Data, and Analytics
How Did We Get Here - A Brief History of Technology, Data, and Analytics
Stan Phelps
All customers and employees are not created equal. You don't treat everyone the same, you treat everyone fairly. This is the law of the vital few and the trivial many according to Dr. Joseph Juran. This slideshare examines the third book in the Goldfish Series, the Golden Goldfish.
Golden Goldfish - Taking Care of Your Most Important Customer and Employees
Golden Goldfish - Taking Care of Your Most Important Customer and Employees
Stan Phelps
10 purple, green, blue, and golden goldfish takeaways from ae3 in Houston.
ae3 Conference Closing Session 10 Takeaways
ae3 Conference Closing Session 10 Takeaways
Stan Phelps
This minibuk talks about the concept of a Purple Goldfish and uncovers the 12 ways to win customers and influence word of mouth. Lagniappe - send me an email at stan@purplegoldfish.com and I'll send you a physical copy.
Purple Goldfish minibuk: Little Things Can Make the Biggest Difference in Bus...
Purple Goldfish minibuk: Little Things Can Make the Biggest Difference in Bus...
Stan Phelps
Chapter Excellence Awards entry for the Triangle Chapter of the American Marketing Association for 2015-16.
ONE LOUDER - AMA Triangle CEA entry 2015-16
ONE LOUDER - AMA Triangle CEA entry 2015-16
Stan Phelps
Seven is an important number in the bible, life, and business. This presentation captures many uses and the significance of the number 7 with links to source materials.
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...
Paul Menig
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"Satisfied employees lead to satisfied customers. Long-term employees lead to long-term relationships with customers." Employee Engagement Matters. This is one of 11 takeaways from the book Green Goldfish 2.0, co-authored with Lauren McGhee. Here's a handful of others: NEED TO GO BEYOND DOLLARS Studies show financial compensation is not a strong long-term motivator for employees. Money can be more of a hindrance than a help. LEADERS CREATE THE EXPERIENCE As many as 75% of employees voluntarily leaving jobs don’t quit their jobs … they quit their bosses. CARING COUNTS IN LARGE AMOUNTS Of 75 possible drivers of engagement, the ONE that was rated as the most important was the extent to which employees believed that their senior management had a sincere interest in their well-being. HEED THE 3B's OF BUILD, BELONG, AND BECOME Green Goldfish fall into three categories: Building: Creating a stable environment where people can thrive Belonging: Enabling high functioning teams and recognizing their efforts Becoming: Empowering employees to learn, give back and take control of their destiny START SMALL, START NOW Start small when adding a signature extra and add more gradually. The best brands are those that boast a whole school of Green Goldfish.
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Are you ready to rethink marketing? Here are 11 takeaways from the book Purple Goldfish 2.0: 1. Your brand is no longer just what you tell people it is. It's what your customer experiences, how they feel, and most importantly, what they tell others about their experience. 2. There is no such thing as just meeting customer expectations. 3. Experience design is the next frontier of marketing and brand building. 4. Marketing is about being so remark-able that people can't just help but talk about you. 5. Going forward, marketing will be about achieving customer-getting distinction by differentiating what you do and how you operate. 6. Over-deliver on the things that are valued by your customers and create signature elements of added value. 7. Take care of the customers you have . . . they'll bring you the customers you want. 8. The majority of how we judge others and brands comes down to warmth and competence. 9. Lagniappe is the idea of doing a little something extra. They are signals that honor the relationship with your customer. 10. Purple Goldfish is any time a business purposely goes above and beyond to add value or reduce effort. 11. You have to give your customers something to talk about.
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Do you really understand your organizational strengths and weaknesses in order to stand out in the marketplace? In the words of Youngme Moon, "The number of companies who are truly able to achieve competitive separation is depressingly small.” Only about 3% of individuals and organizations have the ability to think and act differently. It's because companies tend to define their strengths and weaknesses using the same measurements and standards as their competitors. This leads to homogeneity, not differentiation. When everyone is trying to build on the same strengths and eliminate the same weaknesses, all companies start to look the same. It's time to reassess weakness. Your organization’s weaknesses are important clues to your most powerful strengths. In the words of my Pink Goldfish coauthor David Rendall, "What makes us weak can also make us strong.” I challenge you to take the assessment below and see where your strengths and weaknesses match up. For example: •Companies can be seen negatively as small and weak... or positively as quick and responsive. •Products can be seen negatively as overpriced... or positively as luxurious. Takeaway - If we truly appreciated our weaknesses, we'd amplify them instead of trying to fix them.
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The Diamond Goldfish is about sales and managing client relationships. Co-authored with Travis Carson and Tony Cooper, it is based on the Diamond Rule and it is powered by Market Force principles. Here's a thumbnail of the minibük: The beginning shares a story about Andre Agassi and Boris Becker. It illuminates the need to see things with a new set of eyes and that "little things" can make a big difference. - We share the evolution of the Diamond Rule and the metaphor of the Goldfish. - We then explore our human biology, examine the impact of pressure and uncover the four behavioral styles (Control, Influence, Power and Authority). - We provide an overview of how the book explores each stage of the sales process using Market Force principles. The last section explains the How. Here we share the process of leveraging the Diamond Rule. We’ll uncover how to M.I.N.E. for diamonds with a four-step process. We conclude with the five biggest takeaways from the book.
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Seven is an important number in the bible, life, and business. This presentation captures many uses and the significance of the number 7 with links to source materials.
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Transformation is even harder than we thought “Only 22% of companies successfully carry out transformation. The failure rate was 78%.” “Often the business value of digital transformation is not realized. One of the most common causes is an abundance of technology projects, not a true business culture transformation” - Phil Le-Brun, Enterprise Strategist, AWS
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Presentation from Mondelez on the demographics of Snacking and the global trends impacting the growth of snacking around the world. Rich in graphics and data, its a trove of useful information about snacks, snackers and snacking.
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I celebrated 7 decades of help from others with a short talk regarding my gratitude.
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Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
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Famous Olympic Siblings from the 21st Century
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It will be International Nurses' Day on 12 May
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B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
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Famous Olympic Siblings from the 21st Century
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