1. TARUN SATWANI
INTRODUCTION
“Marketing is no longer about the stuff that you make, it’s about the stories you tell”
- Seth Godin, Marketing Guru.
The complex art of STORYTELLING through SOCIAL is what I’ve been successfully practicing
since the last couple of years. And that’s not all, once I have the user’s attention; I make
sure that the person stays ENGAGED for time to come. Ultimately, that’ll help in making the
key purchase decision, isn’t it?
Below is the list of clientele & work of art executed at Paradigm Plus during my 2.5 yrs
tenure with them. Now, I’ve moved to my independent setup & work in partnership with
Mr. Rahul Gadekar at www.rinteractives.com , Pune with the wish to assist brands market
their stories with our team of Digital freaks.
CLIENTELE
Singing Competition Real Estate Giant, Pune Premium Belgian Chocolatier, Pune
Fashion Residences, Pune Milk & Dairy Products Premium Real Estate
Blended Spices, RTC & RTE Exotic Fruit Drink

2. WORK
Brand Film Launch Plan
About
GERA Developers, a leading name in Real Estate in Pune, wanted to launch its Brand
Philosophy through Digital. With a beautifully crafted Brand Film by the team at
Paradigm Plus, I was asked to create a roll out strategy on Social & Digital.
Challenge
The brief was ‘To Spark A Movement on Social’. The challenge was to drive brand
affinity & increase brand recall.
Solution
We took a poetic storytelling approach for Pre-Launch series where we depict stories
of how the Wright brothers invented the very first flying machine and how Thomas
Alva Edison came up with the bright idea of a light bulb thus #OUTDOing themselves

3. Secondly, we did a User Generated Influencer marketing activity on Twitter where
initially, we pushed content through influencers & the power of our content made
people share their #OUTDO stories
After there was a whiff of curiosity amongst the audience, we launched the BRAND
FILM https://www.youtube.com/watch?v=zpYmpo0loWg
& content communities covered it.
Result:
Over 4.7 million online video views. Over 28k Tweets on #DareToOutdo, trending on
India Top 10 & 1st
position also for a couple of hours, Featured on various media &
content communities.

4. SOCIAL OUTREACH CAMPAIGN
About
Rio-Fusion Drink is a concoction of wild tropical fruits & its brand positioning stands
as “Thirst For New”. Their core target audience is between 16-24 year olds.
Challenge
The brand was expanding its presence across India at a rapid pace & wanted a
campaign which could make their brand presence felt across India.
Solution
We coined a Social Media Outreach Campaign & decided to tie up with the famous Ex-MTV
VJ & Comedian Hoezaay. Keeping the core of the brand in mind, we scripted a film called
“New Ways To Learn BharatNatyam” by VJ Hoezaay. . It was aptly supported by a UGC
activity, #RioDubsmash Contest, where the users had to submit a Dubsmash video on their
version of a new dance step to any particular song of their choice. To create the initial buzz,
we ran couple of teaser videos
Teaser Videos
a) https://www.facebook.com/RIOfusiondrink/videos/996201437092997/
b) https://www.facebook.com/RIOfusiondrink/videos/996201437092997/
Main Video
YouTube: https://www.youtube.com/watch?v=i1uOBvOB5j4
Facebook: https://www.facebook.com/RIOfusiondrink/videos/996201437092997/
Results
2,76,493 Video Views. 11,395 Engaged Users. 85% Unique Visitors.
#RioDubsmash Contest: 105 Entries

5. If you like my work, I would be happy to get your brand logo on my portfolio ;)
Feel free to get in touch with me on the below networks
Linked-In: https://in.linkedin.com/in/starun
Facebook: https://www.facebook.com/tarun.satwani
Twitter: https://twitter.com/tarun_310
Instagram: https://www.instagram.com/tarun_310/
Contact: +91 966-586-6130
Email: tarun.satwani@gmail.com
Note: Apart from F-Residences, Balewadi, Pune & Singing Ustad, the rest of the work has been executed along
with team support at Paradigm Plus. Since I was the guy handling the accounts, the core strategy, concepts &
execution was handled by me.