1. A
COMPREHENSIVE PROJECT REPORT ON
“A STUDY OF CONSUMER PERCEPTIONTOWARDS
GUJARATI NEWSPAPER.”
Submitted to:-
Shri Jairambhai Patel Institute of Business Management and Computer Application
GujaratTechnological University
Ahmedabad
In partial Fulfillment of the Requirement of the award of the degree of
Master of Business Administration (MBA)
Under the Guidance of
Dr. Shahir Bhatt
Prepared by:
Hardik Sorathiya (137690592126)
MBA (Semester - III)
Batch 2013 – 2015

2. Dhivya D
Sujitha A
Priyatharesini R

3. INTRODUCTION
What is "News"?
• Some preliminary remarks are in order on the subject of just what "news" is,
anyway. We normally think of news as a particular kind of historical reality,
which could probably be defined analytically.
• There are now 188 countries, 5 billion people, and thousands of things that
"happened" yesterday. Only the ones that actually made the paper became
news.
• Our second preliminary point is that there is no necessity of thinking of news
as daily. It used to come along irregularly when people, exercising their own
judgment, decided that something they heard was unusually interesting or
important.

4. History of Print Media1. The history newspaper in India began in 1780, with the publication of the Bengal Gazette
from Calcutta.
2. James Augustus is considered the "father of Indian press" as he started the first Indian
newspaper from Calcutta, the `Bengal Gazette` or `Calcutta General Advertise` in January,
1780 which was a weekly publication.
3. In 1789, the first newspaper from Bombay (now Mumbai), the `Bombay Herald` appeared,
followed by the `Bombay Courier` in the following year. Later, this newspaper merged with
theTimes of India in 1861.
4. The first newspaper published in an Indian language was the Samachar Darpan in Bengali on
May 23, 1818.
5. The first Hindi newspaper, the Smachar Sudha Varshan started its circulation in 1854. Since
then, the prominent Indian languages in which newspapers had been published over the
years are Hindi, Marathi, Tamil, Malayalam, Telugu, Urdu and Bengali.
6. In 2005, the total number of newspapers and periodicals published in India was around
41705, which include 4720 dailies and 14743 weeklies.
7. India consumed 99 million newspaper copies as of 2008, making it the second largest market
in the world for newspapers.

5. THE LEADING DAILY NEWSPAPER
NEWSPAPER LANGUAGE
Aj Hindi
Anand Bajar Patrika Bengali
Bharyman Bengali
Daily Thanthi Tamil
Dainik Jarran Hindi
Dainik Bhaskar Hindi
Dinamalar Hindi
Eenadu Telgu
Gujarat Sam char Gujarat
Hindustan Times English
Indian Express English
Lol Satta Marati
Malayalam Manorams Malayalam
Mahru Bhumi Malayalam
Nav Bharat Hindi
Navbharat Times Hindi
Punjabi Kesari Hindi
Sakal Marathi
Sandesh Gujarat
The Economic English
The Hindu English
The New Indian Times English
The Times of India English

6. WORLD LARGEST DAILY NEWSPAPER:
NEWS PAPER NATION
Asahi Shimbun Japan
Bild Australia
Billd Zeitung Germany
Chunichi Shimbun Japan
Gongren Ribao China
Manichi Shumban Japan
Nikhan Keizai Japan
People’s Daily China
Reference News China
Sikuan Ribao China
The Mirror/ Daily Record Britain
The sun Britain
Yomiuri Shimun Japan

7. HISTORY OF INDIAN NEWS PAPERS IN GUJRATI LANGUAGE
DainikBhaskar
DainikBhaskar is a Hindi-language
daily newspaper of India published by Bhaskar Group. It was started
in year 1958 from Bhopal, the capital city of Madhya Pradesh. Its is
owned by the Agrawal family in Bhopal and its current national
editor is Shravan Garg.
GujratSamachar :
Gujarat Samachar (meaning Gujarat News) is a Gujarati language
daily newspaper in India. It is a leading paper in the Indian state
of Gujarat, with the reported highest average readership in the state
(4.5 million) as of September 2012.

8. SANDESH
Sandesh started its journey in the world of Journalism in 1923. Since than it has flourished
into 7 editions and has played a critical and vital role in the up liftment and welfare of five
corer Gujaratis. It covers the latest news and deals with the day to day situation with
equanimity and fare judgment .Sandesh provides information and entertainment through
its supplements dealing with almost all the subjects.
The Sandesh Limited is a listed and public limited company with Head Quarter at
Ahmedabad.Till 1984, Sandesh was a single edition newspaper published from
Ahmedabad.Then under expansion programme new editions were launched Baroda,
Surat, Rajkot, Bhavnagar,Kutch& Mumbai in 1985, 1989, 1990, 1998, 2011 and 2014
respectively.

9. Prominent newspapers in India

10. RESEARCH METHODOLOGY
OBJECTIVES OFTHE STUDY
To know the satisfaction level of readers towards Gujarati news paper.
To know which type of news and supplementary are prepared more by the reader in
Gujarati news paper.
To provide information to company about why reader prefer news paper as advertising
media.
To know why people prefer Gujarati news paper whether for
Its local news coverage , Price ,Advertisement.
To study consumer behavior of daily newspaper reader
To find out expectation of readers in current scenario & also find out the factor influencing
brand loyalty.
To study the consumer preference towards The Gujarati Newspaper.
To know the consumer preference towards supplement issued by the Gujarati Newspaper.

11. Method of Research
Questionnaires:
Interviews:
The project was carried in Gandhinagar, Rajkot , Baroda,
Ahmedabad with sample size of 300 readers.

12. RESEARCH METHODOLOGY
 Research Design
Research Design is descriptive as well as analytical.
 Primary data collection
Primary data was collected with the help of a structured questionnaire.The questionnaires
were administered to the selected 300 respondents.
 Technique of data collection
The questionnaire has been designed and used to collect the needed primary data. Both
open ended and close ended questions were used.
 Area of the study
The study on consumer preference towards has been limited to consumers located in
Gandhinagar, Rajkot , Baroda, Ahmedabad
 Period of the study
The period of the study covers 6 weeks (march 2015).
 Sources of Data
The validity of any research is based on the data collected for the study.The present
research is based on both primary as well as secondary data.The primary data is collected from
the selected sample respondents in the study area. Simple random sampling method was used
in selecting the respondents.

13.  Questionnaire
 It was the main tool used for collecting the first hand information from the respondents.
Hence, great attention was given to construct the questionnaire.The questionnaire was
prepared with the help of the research guide.The questions were framed in a sample
manner, capable of being answered easily and quickly by the respondents.
 The study also consists of secondary data, which are collected from magazines,
newspapers and journals and also website.
 Sample Size
The sample size selected for the study is 300 respondents.The respondents are
selected by simple random sampling method.
 SamplingTechniques
Data on the various aspects directly and indirectly related to the investigation were
gathered through questionnaires to the respondents.The questions are necessary to
ensure the reliability of the information.The questions were simple to understand so that
information can be collected from various respondents easily. It should be seen that parties
are not biased or prejudiced and are mentally sound.

14. DATA COLLECTION/SOURCE OF DATA
• Business man
• Self Employed and Private Sector Employment
• Govt Employee
• Academician
• Students
• Home
SAMPLING
Sampling unit
Sample for the study was taken from five cities namely Ahmedabad, Gnadhinagar, Rajkot, Vadodara.
These are the major cities in terms population of Gujarat and also offered diversity in the
demographic profile. Sampling Frame Since the universe constitute a large numbers people who
could be the viewer of newspaper of consumer behavior

15. LIMITATIONS
Time is the major constraint of the study.
Since sample is only 300 which is not a true representative 0f the
population as a whole.
Level accuracy of the result of research is restricted to the accuracy
level with which the customer have given the answer and the
accuracy level cannot be a prediction.
The survey is not done throughout the census.

16. DATA ANALYSIS AND INTERPRETATION
1. SEX
Male 189
Female 111
Total 300
2. AGE GROUP
18-25- 107
26-35-110
36-45-52
ABOVE 46-31
EDUCATION
Primary- 17
Secondary-28
Post – Secondary-42
College-58
University-52
Post Graduated-72
Other-31

17. Findings of the Study
1) The determinant factor is selecting a particular newspaper and age groups of
the respondents are dependent.
2)The kind of newspaper which read and the occupational level of respondents
are dependent.
3) 63% of the readers are male.This explains that men community must more
concentrate to promote and popularize this newspaper.
4) Age between 20 - 40 has got maximum readers coming to 32%.The maximum
readership is between the age group of 20-40.

18. 5) 30% of the respondents are agriculturist.
6) 55% of the respondents are the subscriber of the Divyabhsakr newspaper.
7) 24% of the respondents are subscribing Sandesh newspaper due to impartiality.
8) 95% of the respondents know about the Gujarati newspaper by self.
9) 42% of the respondents are satisfied with the quality of the newspaper.
10) 52% of the customers got the newspaper through newspaper agent.
11) 78% of the respondents are willing to maintain long term relationship with gujarati
newspaper.
12) 80% of the respondents have expectation from gujarati newspaper newspaper.
13) 44% of the respondent’s rate gujarati newspaper is good.
14) 58% of the respondent’s opinion is sports column is more attractive.

19. high quality product, low pries
service provided by press is good
high production capacity
strong reputation in market
conflict between employees
more priority is given to missing
its budget is on monthly basis

20. To Increase customer focus
To cover global market
To get more contract for production
Close competitor
Price rising of Chemical, wasted oil, wasted paper is
increasing continuously

21. RECOMMENDATION
Informative article should be added.
With the existing constraints of printing the publisher can try to improve the
paper quality and printing style to have more circulation.
To add more sports news, educational news and local news.
To add more pages in the Sunday special publication.
Newspaper will be delivered at proper time.
The Gujarati Newspaper publication should concentrate more on its features and
news of the newspaper.They have to increase the quality of the newspaper to
complete with its competitors.

22. CONCLUSION
In today’s competitive business Environment Company will maintain and attain the
Changing needs and wants of readers, they can differentiate a Company’s service and
develop customer loyalty, helping to sustain profitability in coming days.
What customer wants needs to write in news paper and different different type media
To print in news paper and present what customer need and wants to write it. For
example unemployment people more than in city or place, to news only employment to
more than call form news to write in news paper.
As I completed my Major Concurrent Project in gujarati news paper in Gujarat on topic
“Customer perception to word newspaper” has given a practical picture of overall
function of the unit.

23. REFERENCES
Books
Encyclopedia,The world book, volume 14
Encyclopedia, Britannica, Napoleon Ozonolysis, volume 16
Gupta, s.p., “ Statistical methods”, s.chand & sons, New Delhi
Kothari, C.R, Research methodology, methods andTechniques

24. Research paper :-
We have done through 120 research paper.
Websites:-
www. Worldpressinstitute.org
www. Presscounsil.nic.in.
www.rni.com
www.allindianewspaper.com
www.newswatch.com
www.shudhganga.com