Re-examine your SEO strategy and marketing tactics with this simple list of opportunities with compounding wins that will 10x your results. Presented in a workshop with Enterprise Campaign Manager and SEO expert PJ Howland.
14. @AskPJHowland 14
● Site structure
● Http status codes
● Metadata
● Sitemaps
● Duplicate content
187% in organic traffic
335% in organic conversions
67% in organic revenue
15. @AskPJHowland 15
● Internal link to PLPs
● Redirect dead pages
● 301 redirects not 302
● Upload new sitemaps
● Optimized URL structure
● Clean up the robots.txt file
● Update site menu and footer links
● Submitting unindexed URLs via Search Console
● Clean up pages with missing or duplicate <title> and <h1>
Where to start
16. @AskPJHowland 16
Robots.txt &
xml sitemap
Internal
linking
audit
Metadata
cleanup
Mass 404
redirects
Footer menu
updated
Site speed
upgrades
Sitemap
reuploaded
17. @AskPJHowland 17
Robots.txt &
xml sitemap
Internal
linking
audit
Metadata
cleanup
Mass 404
redirects
Footer menu
updated
Site speed
upgrades
Sitemap
reuploaded
19. @AskPJHowland 19
“Our CEO really wants us on the first page for
‘keyword xyz’ and we’ve tried everything.”
20. @AskPJHowland 20
“Our CEO really wants us on the first page for
‘keyword xyz’ and we’ve tried everything.”
“What does the landing page for
‘keyword xyz’ look like?”
21. @AskPJHowland 21
“Our CEO really wants us on the first page for
‘keyword xyz’ and we’ve tried everything.”
“What does the landing page for
‘keyword xyz’ look like?”
“We’re using the home page”
68. @AskPJHowland 68
Mo1 Mo2 Mo3 Mo4 Mo5 Mo6
Audit the site for
red flag errors
Keyword research
Outline target
landing pages
Execute on
red flag fixes
Upload a new
sitemap
Re-audit site for
remaining errors
Blog posts
begin to go live
Influencer
vetting
Influencer
outreach
Reevaluate
keyword
targeting
First landing
page(s) go live
Populate a content
calendar with
keyword-driven topics
Launch
influencer
campaign
Influencer
follow up
Internal link
audit
Site Optimizations
Landing page/blog post campaign
Influencer campaign
71. @AskPJHowland 71
1. Technically optimize the site
2. Build hyper-optimized landing pages
3. Create blog content around long-tail keywords
4. Incorporate influencers in your campaigns to earn links
Summary