This webinar discusses how to use heat mapping and user metrics to improve conversion rate optimization (CRO). It explains that heat mapping software can identify areas where users click, scroll, and move their mouse on a webpage. This data reveals which page elements receive the most engagement and where users drop off. Common metrics like click-through and scroll rates are examined. The webinar advises forming hypotheses about how to increase conversions based on this user behavior data. Areas with low engagement should be improved, and calls-to-action should be placed in highly interactive regions. Testing hypotheses through A/B testing can then help optimize the user experience and further increase conversions. The process emphasizes continually analyzing metrics, forming new hypotheses, and
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Ask Yourself...
- What links get the most attention?
- Where do users gravitate to in my top/bottom navigation?
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Ask Yourself...
- What links get the most attention?
- Where do users gravitate to in my top/bottom navigation?
- Are users clicking on things that aren’t actually links?
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Ask Yourself...
- What links get the most attention?
- Where do users gravitate to in my top/bottom navigation?
- Are users clicking on things that aren’t actually links?
- How many clicks do my sidebars get?
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Ask Yourself...
- What links get the most attention?
- Where do users gravitate to in my top/bottom navigation?
- Are users clicking on things that aren’t actually links?
- How many clicks do my sidebars get?
- Are there elements around/before my CTA that users click on instead?
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Ask Yourself...
- What links get the most attention?
- Where do users gravitate to in my top/bottom navigation?
- Are users clicking on things that aren’t actually links?
- How many clicks do my sidebars get?
- Are there elements around/before my CTA that users click on instead?
- What types of links do users most often click on? (ie. image, button, text)
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Ask Yourself...
- What percent of users reach my CTA?
- Are users making it beyond the fold?
- Are there any places where drop-offs significantly increase/decrease?
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Ask Yourself...
- What percent of users reach my CTA?
- Are users making it beyond the fold?
- Are there any places where drop-offs significantly increase/decrease?
- Are the majority of users seeing my CTA?
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4 Reasons Users Leave a Page
Good:
- They found what they were looking for
- They clicked on an link (hopefully your CTA)
Bad:
- They didn’t find what they were looking for
- They had a poor user experience
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Ask Yourself...
- What sections get the most/least engagement?
- Does this correlate with drop-off rates?
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Ask Yourself...
- What sections get the most/least engagement?
- Does this correlate with drop-off rates?
- How much engagement is there above/below the fold?
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Ask Yourself...
- What sections get the most/least engagement?
- Does this correlate with drop-off rates?
- How much engagement is there above/below the fold?
- Is the CTA placed where users are engaging?
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Pro Tips
- Engagement significantly drops below the fold. Place your most important
information above the fold.
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Pro Tips
- Engagement significantly drops below the fold. Place your most important
information above the fold.
- Remove distractions. Don’t make your CTA have to compete for attention
on a page.
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Pro Tips
- Engagement significantly drops below the fold. Place your most important
information above the fold.
- Remove distractions. Don’t make your CTA have to compete for attention
on a page.
- Make information scannable and easy to understand through:
- Shorter sentences
- Bullet points
- Images
- Bolded text
- Subheadings